■W 



26 



The Weekly Florisfe' Review. 



JUXE 1, 1011. 



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WE SUGGEST TO ^i^OU^ . 'liT ^ li. "' 



Cattl^yas jTOaiitiei 

 Sweet Peas Valley 



Peonies 



The Leo Niessen Co 



>r.^ 



*#.. 



Wholesale Florists 



1209 ^h St. tt Philadelphia 



from 7 a. m. to 8 p. m. 



Mention Tbe Review when you write. 



FHILADELFHIA. 



The Rising Eastern Market. 



The cut flower market steadily im- 

 proved until Memorial day, under the 

 influence of increased social activity. 



The conditions surrounding Memorial 

 day business were decidedly mixed. 

 First and foremost, the weather was 

 extraordinarily hot, bringing in an enor- 

 mous crop of flowers. Then, it was 

 dry; so dry that the outdoor flowers 

 were affected. lastly, and this is a fa- 

 vorable condition, it was beautifully 

 clear, just the kind of weather when 

 flowers seem desirable. The result of 

 these conditions was a too large quan- 

 tity of inferior flowers that brought lit- 

 tle, a moderate quantity of superior 

 flowers that brought fair prices, and an 

 exceedingly small quantity of fine flow- 

 ers that brought really excellent prices. 

 The demand is even more difficult to de- 

 scribe than the supply. The fashionable 

 florists in and out of town do not want 

 flowers on Memorial day to any extent; 

 the suburban florists do want quantity, 

 particularly those near the large ceme- 

 teries, while the florists in and about 

 the battle towns occupy the foremost 

 position at this time. For them the 

 finest Festiva maxima are selected, and 

 the finest of many other varieties of 

 peonies, and other showy flowers. The 

 prices realized Memorial day are rather 

 lower on peonies than in preceding 

 years. The popular price is from $40 

 to .$60 per thousand for select stock, 

 with $8 to $10 per hundred for extra 

 fine stock. Select roses brought $4, 

 T)?ith $6 per hundred asked for fancies, 

 occasionally $8. Carnations are in 

 shofter supply than either roses or peo- 

 nies, colored carnations being at times 

 (juite scarce; $30 to $40 per thousand 

 was the price, with $5 per hundred 

 reached on a very, very few. These 

 prices all refer to good flowers, no poor 

 or open stock included. 



With these flowers the bulk of the 

 Memorial day business was done, the 

 others taking an unimportant part. 

 White it is too soon to sum up yet, it is 

 probable that an increase over preced- 

 ing years will be shown in the total 

 business for the holiday, while prices, 



JINE ROSES 



PRINCETON, the seneational glowing pink roses that you will want 

 for the special orders of your best customers. 



RICHMOND and BRIDE ROSES in quantity. 



Our Roses, Princeton (pink), Richmond (red) and Bride (white), are 

 each one the best in its color coming into Philadelphia. 



SWEET PEAS, very fine. 



PEONIES in all colors, most decorative and at moderate prices. 



VALLEY for June weddings. 



EASTER LILIES are one o( our specialties. 



The most centrally located wriolesale house in the city. 



BERGER BROS. 



Wholesale Florists 



1305 rilbert Street, Philadelphia, Pa. 



Mention The Review wben vou write. 



generally speaking, are lower. An ex- 

 ception may be noted in Beauties that 

 brought from $3 to $4 per dozen, but 

 this is under the influence of buying 

 for social festivities coincident with but 

 not dependent on Memorial day. 



C. Elsele's Place. 



C. Eisele is one of the oldest and 

 beat known Philadelphia florists. He 

 represents the old school in a way in 

 which I wish it were always repre- 

 sented, for it takes no common ability 

 to do business with the old stock in 

 these modern days. 



I mean by this that Mr. Eisele "s 

 stock comprises many of those rare 

 and highly prized old-fashioned flowers 

 that made up the gardens of some years 

 ago and that are so often sought in 

 vain today. It does not seem half so 

 difficult for a grower to devote his 



WILLIAM B. LAKE 



Dlstrfbutor of " Superior " 



Ribbons, Specialties 



2SSt N. S4tli St, rUUMiUi, Pa. 



MeoaoD Tbe Kevlew wben you write. 



]»lace to a few varieties of carnations 

 or roses, or to chrysanthemums, Christ- 

 mas and Easter plants, as it does to 

 devote it to a miscellaneous collection 

 and make it pay. Mr. Eisele does this 

 and the florists of the country owe him 

 a vote of thanks as well as their hearty 

 support. When they want peppermint 

 geraniums, for instance, or Swainsona 

 alba, would they find them in the vast 

 ranges of the specialists? Not a bit 

 of it. They would find both these 



