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FloSsts^ Review^ 



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THE RETAIL 



FLORIST..., 



1 



OATTLEYAS IN BOUQUETS. 



June is a month which brings a de- 

 mand for white orchids beyond the 

 resources of the wholesale cut flower 

 markets. A lot of the June brides 

 think there must be white orchids in 

 the bouquet; they have the idea that 

 nothing else is appropriate. The retail 

 florists will make it easier to handle 

 the trade if they educate the public to 

 the use of cattleyas, such as Mossiae 

 and gigas, with valley, in the wedding 

 bunches. While white orchids are 

 scarce, there is an abundance of the 

 lighter-colored forms of seasonable cat- 

 tleyas, blooms with just enough color 

 to work nicely with valley; indeed, 

 some people whose taste is good in 

 such matters think the best wedding 

 bouquets are those nlade with the 

 darker-colored cattleyas. 



BOCK'S WAYS. 



W. L. Rock Flower Co., Kansas City, 

 uses a fancy Dennison tag for cut 

 flower boxes, putting the sender's card, 

 if any, in a small envel(it»e enclosed 

 with the flowers, but for plant sales a 

 special envelope is used. It is of 

 strong manila, attractively printed 

 with the florist's name and address, 

 lines for the name of the party to 

 whom sent, and in the corner "Card 

 inside." The envelope is thus both a 

 shipping tag and a card container. 

 It seals and has an eyelet for the cord. 

 With this envelope cards can not be 

 lost or soiled. 



With cut flowers the Eock Co. en- 

 closes a neatly printed card, as follows: 



NOTICE 



We guarantee the flowers In tbls package to 

 be absolutely fresh, selected and carefully packed 

 by an experienced clerk. Any claim to the con- 

 trary will gladly be entertained, if we are 

 adrised immediately after receiring same. 



To obtain best results, clip each stem and 

 place in moderately cool water in a room where 

 temperature is not above 65° — if possible, avoid 

 draft on flowers. 



Another card for enclosing with 



sales, bills or letters reads: 



Flowers Delivered by Telegraph Anywhere. 



We are members of the Florists' Delivery 

 Assoclatiou. Orders for flowers or floral designs 

 executed in any city of the United States, 

 Canada or Europe at any desired time. 



THE COENFLOWEB IN DESIGN. 



With Some of Its Near Belatives. 



A bunch of bunches of fringe — that 

 is what we have now in blue borders 

 of the garden, uncertainly wavering to 

 lavender pinks and white. He — the 

 cornflower — is as persevering as his 

 cousin, the thistle, and when he appears 

 on dress parade in a,^ decoration he 

 shines with a jaunty air with some 

 down borrowed from his pestiferous 

 cousin and some somber gray foliage 

 from his brqther, the Centaurea gym- 

 nocarpa. By these articles of borrowed 

 finery we hope to make his fringiness 

 more fringy and his airiness more airy. 

 As a general favorite the cornflower has 



yet to make his debut, but his merits 

 are none the less real. 



In seizing upon the "very thing" to 

 develop such characteristics in flower 

 or plant life, one is answerable only to 

 common sense and taste for his selec- 

 tions — the pre-Adamic critics to the 

 contrary notwithstanding. But, while 

 nature is wild and free, quaint and 



coquettish, she is never silly. To sus- 

 tain the repose of the simplest floral 

 assemblage or to develop the bea.uty of 

 form and color, we are entitled, then^ 

 to any resource of still life or animated 

 nature which our eyes light upon. 



Baskets or Bowls of Cornflowers. 



With a basket of cornflowers on a 

 luncheon table I may confine a bunch 

 of live butterflies, with a chiffon veil 

 thrown over the whole. Or, somewhere 

 on the side of a large doorway, suspend 

 a raflfia hanger which holds a basket or 

 bowl of blue cornflowers. Bend the 

 stems so that they will show from be- 

 low. Make several wide loops of white, 

 pink or Nile green chiffon. Let one of 

 them envelop the bowl, as though sup- 

 porting it. Catch the bows in a cluster 

 at the point from which the hanger is 

 suspended. Make another cluster of 

 loops, of which the sides are basted to- 



Gtttlryas, Valley and Farleyense. 



