Junk 8, 1911. 



The Weekly Florists^ Re vie w^ 



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I THE RETAIL 



I 



FLORIST 



CATTLEYAS IN BOUQUETS. 



Juno is a month which l)rini4S a do- 

 mand for Avhite orchids beyond the 

 resources of the wholesale cut flower 

 markets. A lot of the June brides 

 think tlierr )nust be white orchids in 

 the bouijuet; they have tlie idea that 

 nothinii' else is appropriate. The retail 

 florists will make it easier to handle 

 the trade if they educate the i>ublic to 

 the use of cattleyas, such as Mossia? 

 and giyas, with valley, in the wedding 

 bunches. While white orchids are 

 scarce, there is an abundance of the 

 lighter-colored forms of seasonable cat- 

 tleyas, blooms with just enough color 

 to work nicely with valley; indeed, 

 some people whose taste is good in 

 such matters think the best wedding 

 bouquets are those made Avith the 

 darker colored cattleyas. 



ROCK'S WAYS. 



W. 1j. Kock Flower Co., Kansas City, 

 uses a fancy Dennison tag for cut 

 flower boxes, putting the sender's card, 

 if any, in a small envelope enclose(l 

 with the flowers, but for plant sales a 

 special envelope is used. It is of 

 strong mauila, attractively i)rinted 

 with the florist's name and address, 

 lines for the name of the ])arty to 

 whom sent, and in tlie corner "Card 

 inside. ■ ■ The envelope is thus both a 

 shipping tag and a card container. 

 It seals and has an eyelet for the cord. 

 With this envelope cards can not be 

 lost or soiled. 



With cut flowers the h'ock < 'o. en- 

 closes a neatly printed card, as follows: 

 NOTICE 



Wc Kuaranloo the flowers in this package to 

 be absolutely fi-csli, solocted aiiU cai'ofiiUy packed 

 by an experienced clerk. .\iiy claim 1o the con- 

 trary will pladly be entertained, if wo are 

 advised immediately after receiving same. 



To obtain best results, clip each stem and 

 place In moderately cwjI water in a room when- 

 temperature is not above O.'i' -if possible, avoid 

 draft on flowers. 



Another card for enclosing with 

 sales, bills or letters reads: 



Flowers Delivered by Telegraph Anywhere. 



We are niemliers of the Klori-ts' " Deliveiy 

 Association. Orders for flowers or Mor:!l (lesi;rns 

 executed in any city of tlie United S(ale>, 

 Canada or lOuroiio at any desired linu'. 



THE CORNFLOWER IN DESIGN. 



With Some of Its Near Relatives. 



A bunch of bunches of fringe — that 

 is what we have now in blue borders 

 of the garden, uncertainly wavering to 

 lavender pinks and white. He — the 

 cornflower — is as persevering as his 

 cousin, the thistle, and when he appears 

 on dress parade in a decoration he 

 shines with a jaunty air with some 

 down borrowed from his pestiferous 

 cousin and some somber gray foliage 

 from his brother, the Centaurea gym- 

 nocarpa. By these articles of borrowed 

 finery we hope to make his fringiness 

 more fringy and his airiness more airy. 

 As a general favorite tlie cornflower has 



yet to make his debut, but his merits 

 are none the less real. 



In seizing u]>on the "very thing" to 

 develop such characteristics in flower 

 or plant life, one is answerable only to 

 common sense and taste for his selec 

 tions — ^the jire-Adamic critics to the 

 contrary iiotwithstanding. But, while 

 nature is wild aii<l free, (luaiiit and 



cocjuettish, she is never silly. To sus- 

 tain the repose of the simplest floral 

 assemblage or to develop the beauty of 

 form and color, we are entitled, then, 

 to any resource of still life or animated 

 nat^ure which our eyes light upon. 



Baskets or Bowls of Cornflowers. 



\Vith a liasket of cornflowers on a 

 luiudieon table I may confine a bunch 

 of live butterflies, with a chiffon veil 

 thrown over the whole. Or, somewhere 

 on the side of a large doorway, suspend 

 a rallia hanger which holds a basket or 

 liowl of blue cornflowers. Bend the 

 stems so that they will show from be- 

 h)w. ]\Iake several wide loops of white, 

 pink or Nile green chiffon. Let one of 

 them envelop the bowl, as though suji- 

 jiorting it. ('atch the bows in a (duster 

 at the point from which the hanger is 

 sus](ended. Make another cluster of 

 locips, of A\hicli the sides are bastt>d to- 



Cattleyas, Valley and Farleyensc, 



