24 



The Weekly Florists^ Review^ 



.■w., .yy^-r-y ■■;., 



JUNB 15, 1911. 



We Recommend to You for Quality: 



We have them as 



Pac#a|ii I ilicS They do not show the effect of the hot weather. 



. good now as any other time of the season. 



^/fllltf^V Plenty of it, and it is good. Valley is very satisfactory stock at this time of the 



^ year. 



Sweet Peas 



.We have the best outdoor Peas coming to this market, 

 sirable shades and plenty of them every morning. 



All the de- 



Beau 



Our stock is as good as you will find them, and as good as you can expect 



them in June. The way we have been selling them, they must be all right. 



EARLY CLOSING — Commencing June 22nd, we will close every day at 6 P. M. 



The Leo Niessen Co. 



Wholesale Florists 



1209 Arch St. ts Philadelphia 



Op«n trom 7 ». m. to 6 p. m. 



Mention The Review when you write. 



PHII.ADEIJ>HIA. 



The Bising Eastern Market. 



Beauties and valley are the strong 

 points of a weak market; weak be- 

 cause of flowers rather than of busi- 

 ness. By far the larger part of the 

 stock coining into town is below grade, 

 mot fit for the orders, particularly the 

 shipping orders. Business is fairly good 

 for the season. There are wedding and 

 commencement orders and a fair num- 

 ber of orders of other kinds: for din- 

 ners, gifts for the hospitals, for the 

 seashore, and so on. The trouble lies 

 in the extraordinarily hot weather that 

 damaged the quality so seriously in 

 May and gave it a final slap on two 

 or three days of the week ending June 

 14. Some idea of the quality can be 

 formed from the statement that out of 

 a single shipment of roses amounting 

 to 9,000, only 100 could be picked last 

 Monday that were equal to shipping 

 requirements; for the balance the 

 wholesaler would gladly have taken at 

 the rate of 50 cents per hundred. Car- 

 nations are just as bad; one sale of 

 2,600 at the rate of 13 cents per hun- 

 dred was considered good, the stock 

 being soft and unfit. Sweet peas were 

 in good demand on some days of the 

 week. There have been a lot of rainy 

 days, and on the day following the 

 supply is apt to be short, but after 

 pleasant days the outdoor pick is in 

 full swing. Local peonies are over; 

 the market is now depending on the 

 flowers from a cooler latitude; this may 

 be interpreted in two ways; many of 

 them are fine. 



Eliminating unsalable stock, there 

 are still some really good roses, car- 

 nations, valley, lilies and other flowers 

 with which to do business. These bring 

 good prices for the season. Cattleyas 

 seem expensive for most of the buyers 

 now, while there is little interest in 

 gardenias. Greens are dull. White li- 

 lacs are over. 



Flowers Abroad. 



M. Kice talked of several things seen_ 

 on his recent trip abroad that may be' 

 of general interest. One was the ex- 

 hibition at Boskoop, Holland, men- 

 tioned before in this column. The fea- 



PEONIES 



.. We will have PEONIES in quantity until the end of June. Col- 

 ors: Bright pink, flesh pink and white. Prices: $6.00 per 100, $50.00 per 

 1000. 



PRINCETON 



The best warm weather pink rose in the market. Its glowing color 

 wins favor everywhere. Strong stems, luxuriant foliage. 



Sweet Peas 



Choice outdoor blossoms, 60c per 100, $5.00 per 1000. 



Easter Lilies 



$1.00 to $1.50 per dozen. 

 MIDWAY BETWEEN THE TWO RAILWAY TERMINALS 



BERGER BROS. 



Wholesale Florists 



1305 Filbert Street, Philadelphia, Pa. 



Mention The Review when you write. 



tures of this exhibition were: It was 

 entirely composed of hardy stock flow- 

 ered in pots; it was held at a place a 

 long distance from a railway station, 

 and it appeared to be a popular suc- 

 cess. An explanation of the last two 

 facts may be necessary; the show was 

 held on a canal, and the canal is the 

 highway in Holland. 



In London Mr. Eice visited the Co- 

 vent Garden market several times, with 

 a view to learning the popular taste in 

 flowers. He was greatly impressed with 

 the firm hold that plants and flowers 

 have gained; the quantities sold daily 

 are enormous. In London also Mr. Eice 

 was interested in the general move- 

 ment of closing the business houses on 

 Holy Thursday, not to reopen until 

 Easter Tuesday; wherever the require- 

 ments of a business made it possible a 

 sign to this effect was posted in the 

 window and large numbers of the peo- 



WILLIAM B. LAKE 



Distributor of " Superior " 



Ribbons, Specialties 



ZSSS N. Sfth St, rUMelrUi, rt. 



MeptiOD The Review when you write. 



pie left London for three days. Were 

 this the custom in this city, Easter 

 would cease to grow more important 

 as a floral festival. 



Mr. Eice noticed that the theaters 

 in England and on the Continent al- 

 most without exception had floral decor- 

 ations. A bank of foliage and flow- 

 ers at each corner of the stage out- 

 side of the curtain was the usual 

 method of decoration. This was varied 

 and improved as the taste of the man- 

 agement or the decorator suggested. 



