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18 



The Weekly Florists^ Review* 



JONE 20, 1011. 



THE FLORISTS' REVffiW 



Q. L. GRANT, Editor and Manaoeb. 



PUBLISHED EVERY THURSDAY BY 



The FLORISTS' Publishing Co. 



530-560 Caxton Building, 

 508 South Dearborn St., Chicago. 



Telephone, Harrison 6429. 



bkoibtbbkd cable addbks8, flobytbw. chioaoo 



New York Office: 



Borough Park Brooklyn. N . Y. 



J. Austin Shaw, Manager. 



Subscription price, >1.00 a year. To Canada, |2.00 

 To Europe, |2J». 



Only 



AdTertlsingr rates quoted upon request, 

 strictly trade advei-tislngr accepted. 



Advertisements must reach us by 5 p. m. Tuesday, 

 to insure Insertion in tUe issue of that week. 



Entered as second class matter December 3. 1897. 

 at the poet-office at Chicago, III., under the act of 

 March 3. 1879. 



This paper is a member of the Chicago Trade 

 Press Association. 



INDEX TO ADVERTISERS, PAGE 82. 



CONTENTS 



Tlip Modern Flower Sliop 7 



— Hints on a Timely Topic (lUus.) 7 



A Tank for Manure Water 9 



Starting Hardy Pcreunials 



The Retail Florist 10 



— A .Summer Seller (lUus. ) 10 



— • Nasturtium Notions 10 



— Pulling In the Public (IMiik. » 11 



Forced Gladiolus Bulbs 11 



."^I'asouable .Suggestions 12 



— Summer Lilies 12 



— Gardenias 12 



— I/orraine Begonias 12 



— Gesneras 12 



— Trimming Hedges 12 



Ceranlums 12 



— Geraniums in Raised Bed 12 



Hoses la 



— The Rose American Pillar 1.3 



— Rosebuds not Opening 13 



— Black Spot on Roses 1,"} 



Peonies 13 



— Peonies not Flowering 13 



Boston 14 



The New Chicago Firm 15 



— Guy Raburn (portrait) 1.5 



— .\lex. Henderson (portrait) 15 



— A. .Miller (portrait ) 15 



South Bend, Ind 15 



St. Louis 15 



New York 1»! 



Baltimore 17 



Milwaukee 17 



Obituary 17 



— Mrs. Alfred Hannah 17 



— Louis Magen 17 



— Preston W. Butler 17 



Duty on luunortellos 18 



Chioago 18 



Cincinnati 2'A 



Philadelphia 24 



Denver 32 



Steamer Sailings 3t( 



Seed Trade News .^ 



— The Marblehead Meeting 38 



— Leonard H. Vaughan (portrait) .38 



— Holland Bulb Crops 41 



Rochester 42 



Pacific Coast 50 



— Portland, Ore .50 



— San Francisco ,50 



Vegetable Forcing 51 



— Plants for Empty Renches 51 



Nursery News ,52 



— Opposition to Simmon.s Bill 52 



— Parsley for Winter 51 



— Bxtondinp the Retail Market. . 53 



Pittsburg 5(! 



Toronto .56 



( Jrand Rapids 58 



Columbus, 60 



S. A. K. Registration 69 



CJreenhouse Heating 7o 



— Size of Boiler 70 



— Building and Piping a House 70 



— Hot Water For One House 71 



— Building a Brick Stack 72 



— In Central Michigan 72 



Erie, Pa 74 



Buffalo 76 



Newcastle. lud 76 



Indianapolis 78 



Cleveland SO 



Springfield, 111.— A. C. Canfield made 

 tlie first shipment of asters June 26, 

 1,175 blooms. The variety was Can- 

 field's sport of Semple's Shell Pink. 

 While the parent variety does not 

 bloom until August, the first flowers of 

 the Canfield sport were cut this season 

 June 7. 



SPECIAL NOTICE 



Fourth of July, a legal holiday, 

 this year falls on Tuesday, the 

 busiest day of the week in The 

 Review office, and the day on 

 which advertising forms close. 



Advertisers and correspon- 

 dents are urged to mail matter 

 for the issue going to press 

 July 5 



ONE DAY EARUER THAN USUAL 



80CIETT OF AMERICAN FLOBI8T8. 



Incorporated by Act of Congress, March 4, 1901. 



Officers for 19)1: President, George Asmus, Chi- 

 cago; vice-president, R. Vincent, Jr., White Atarsh, 

 Md.; secretary, H. B. Dorner, Urbana, 111 ; treas- 

 urer, W. F. Kastlng, Buffalo, N. Y. 



Annual convention, Baltimore, Md., Augiist IS to 

 18 1911. 



Besults bring advertising. 

 The Beview brings results. 



When you telegraph an order add the 

 code word "Transmit," which means 

 ' * Mentioned in your advertisement in the 

 Florists' Review." 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Beview $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



With no chrysanthemum show at Chi- 

 cago this year, it will lie between Mil- 

 waukee, St. Louis and Cincinnati which 

 shall have the honor of holding the big- 

 gest autumn exhibition of 1911. 



Th£ minimum charge for a shipment 

 by treifihl dhs botn 25 cents. This the 

 railroacis north of the Ohio purposed ad- 

 vaneiug July 1 to 35 cents, but the Inter- 

 state Commerce Commission has delayed 

 three months. 



The premium list for the Illinois State 

 Fair, Springfield, September 29 to Octo- 

 ber 7, has been issued. It provides liber- 

 ally for floriculture, exhibits to he staged 

 October 2 to 5. Since there is to be no 

 big fall show at Chicago this year, the 

 State Fair show should be much larger 

 than ever before. 



The annual volume of the American 

 Carnation Society has been received, con- 

 taining the oflBcial report of the twen- 

 tieth annual meeting and exhibition at 

 Boston, March 28 to 30, 1911. In addi- 

 tion to the usual list of members and list 

 of registrations for the year, there is a 

 list of the varieties registered with the 

 Perpetual Flowering Carnation Society 

 of England. 



How many florists make any real effort 

 to reach the flower-buying public? Not 

 one in a dozen. The average florist is 

 content with a good window as his only 

 bid for business — that and the reputa- 

 tion resulting from good work. When 

 florists go out after business the way the 

 grocers, the hatter.s and the candy-store 

 men, not to mention the department 

 stores, do, the use of flowers will be 

 multiplied many fold. For a starter, it is 

 not necessary to use such expensive 

 methods, or such spectacular ones, as 

 those of Penn, of Boston, described in 

 the last issue of The Review, or of the 

 Park Floral Co., Den-'er, reported in the 

 jHTWient issue. 



If your city is not already represented 

 in the news columns of The Review, how 

 would you like to contribute news letters? 

 There are openings in several good cities. 



One of the British firms mannfactur- 

 iiig greenhouse material advertises: 

 ' ' American glasshouses at English 

 prices; we are glad to be able to an- 

 nounce that by a. new system of wire 

 trussed rafters we are able to build 

 glasshouses in widths up to forty-eight 

 feet, either singly or in blocks, without 

 additional purlin supports or other ob- 

 structions. ' ' 



IN A HURRY. 



If you have stock you don't need 

 for your local trade, why not turn it 

 into cash? This is the way it works 

 when any good, seasonable stock is of- 

 fered in the classified columns of The 

 Review: 



Your paper certainly gives good results; we 

 sold out in a hurry and liad to return money tt> 

 a lot of buyei"s whose orders came late. — D. Rut- 

 tic & Son, Latonla, Ky., June 12, 1011. 



DUTY ON IMMORTELLES. 



Following the decision reported in 

 The Review for May 4, the U. S. Board 

 of General Appraisers has modified the 

 action of the collector of customs at 

 Boston, who levied a duty of sixty per 

 cent on an importation of immortelles 

 consigned to the American Express Co. 

 A special report of the appraiser states: 

 "The merchandise subject of protest 

 consists of immortelles or everlasting 

 flowers, some of which are made up in 

 the form of wreaths and which have 

 been chemically treated to enhance 

 their durability." For the board, Gen- 

 eral Appraiser McClelland finds "from 

 the evidence that the item described on 

 the invoice as '3125 yellow natural' 

 consists of immortelles in their natural 

 condition. This item is dutiable, as 

 claimed, at the rate of twenty-five per 

 cent ad valorem, under paragraph 263,. 

 tariff act of 1909. To this extent the 

 protest is sustained, the decision of the 

 collector being modified accordingly^ 

 Abstract 25349 (T. D. 31524)." 



CHICAGO. 



The Great Central Market. 



The market has settled into the sum- 

 mer routine earlier than in any recent 

 year. Because of weather conditions 

 the peonies, the sweet peas and the 

 candidum lilies are finished and the 

 market is left with a more limited 

 assortment of stock than has been the 

 case at any time heretofore this year. 

 The last of the peonies were sold early 

 this week. The indoor sweet peas are 

 practically over and the outdoor crop 

 does not have the quality to make it an 

 important factor. The candidum lilies 

 were cut almost at one time; they did 

 not last nearly so long this season as 

 usual. Gladioli still ai:e confined to the 

 indoor crop and only a few asters have 

 appeared. For the present the market 

 is dependent on roses, carnations, lilie» 

 and a few other of the indoor crops. 



The supply of Beauties is not nearly 

 so large as it has been and the average 

 quality is greatly improved. It is 

 stated that the average price doubled 

 last week, the reason being that clean- 

 up sales at sacrifice rates are no longer 

 necessary. 



First-class roses sold excellently all 

 last week, and still are doing so. The- 



