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54 



The Weekly Florists' Review^ 



June 29, 1911. 



which he agreed to furnish for $200, 

 but another nurseryman had agreed to 

 furnish the same numbers and varieties 

 for $150. He tried to get his price, and, 

 rather than lose the order, saw him the 

 next day and offered to split the differ- 

 ence and take $175. His customer then 

 told him that a third nurseryman had 

 agreed to fill the bill for $100, and the 

 salesman retired from the field, with 

 no hope of closing the order. A week 

 later he met this prospective customer, 

 who stated that he had received a let- 

 ter and catalogue from still another 

 •nursery, quoting this stock for $67.50, 

 and the customer was disgusted and said 

 he thought the nursery business a swin- 

 dle. He did not buy any stock that 

 spring. These wide differences in prices 

 by nurserymen in the same territory, 

 and under practically the same condi- 

 tions, lost a good customer. This is one 

 of many similar instances, and they 

 would not occur if the nurserymen sup- 

 plied a good grade of goods, and knew 

 ' what it really cost, one year with an- 

 other, to produce the trees, deliver them 

 to customers, make the collections and 

 make allowance for a reasonable shrink- 

 age. 



A Rational Basis for Prices. 



If we were to make inquiry of half 

 a dozen different lumber companies, or 

 any other class of firms dealing in a 

 certain commodity, we would surely not 



fet such a wide difference in quotations, 

 t costs a certain amount to grow the 

 tree, plus the cost of creating the mar- 

 ket and then marketing the product, 

 and any nurseryman who would estab- 

 lish the business on a firm foundation, 

 in my opinion, must consider these 

 points. Otherwise, his house is built 

 upon sand. You cannot successfully 

 conduct a retail business and allow the 

 retail prices to fluctuate with the whole- 

 sale prices; so it is necessary to estab- 

 lish a price which will be fair to the 

 customer and, at the same time, yield a 

 fair profit to the nurseryman. 



The mail order men may want to be 

 heard from here, and I do not want to 

 speak disparagingly of the mail order 

 business, but the question is: If there 

 were no traveling salesmen to work up 

 the demand for the nursery stock, would 

 the mail order business, of itself, flour- 

 ish? As it is, the farmer is shown by 

 the traveling salesman that it is profit- 

 able to plant trees. In other words, the 

 demand is created. He — the farmer — 

 then begins investigating the matter of 

 prices. The nurseryman who sends out 

 the salesman who is a good enough man 

 to create this demand, must ask a fair 

 price for this stock, in order to pay the 

 salesman. Once this demand is created, 

 then the catalogue man can send out 

 his little folder and, naturally, gets his 

 share of the business, as he can make 

 low prices, having no expense in creat- 

 ing this retail market. 



Extending the retail market is a mat- 

 ter of first importance to each and all 

 of us, and there is not a nurseryman 

 present who. when he considers this 

 seriously, will not want to do his part, 

 as a matter of self-preservation. 



UNITED STATES 

 CUT FLOWER CO 



Wholesale florists 

 ELMIRA, NEW YORK 



ROSES! ROSES! ROSES! 



Special Own Root Stock. 



RICHNOND -AMERICAN BEAUH 



2>«-lnch pots $7.00 per 100 



3 -inch pots 9.00 per 100 



Bride, Bridesmaid. Perle, Sunrise, Chatenay. 



2Hi-inch pots $5.00 per 100 



3 -Inch pots 7. OO per 100 



J. L. DILLON, Bloomsburg, Pa. 



Mention The Review when you write 



Gladiolfls Growers— Notice 



We want your name and a list of the stock 

 you will have for sale for fall delivery— We 

 will buy your entire stock. 



National Co-operative Siiow Gardens 



SPENCER, INDIANA, U. S. A. 



Mention The Keview when you write. 



American Beauties 



2000 extra strong plants, 3-inch, $10.00 per 100; $90.00 per 1000, 



4-inch, $120.00 per 1000. .r 



ROBERT CRAIG CO., 4900 Market Street, Philadelphia, Pa. 



Mention The Review when you write. 



CHRYSANTHEMUMS 



Fine 2>« and 3-ln.. $2.50 per lOO. Yellow and 

 White Bonnaffon. C. Touset. Golden Glow. Octo- 

 ber Frost, Col. Appleton. Robinson.. Glory of 

 Pacific, Virginia I'oehlmann, Yellow Baby and 

 Halliday. 



ROSE PLANTS 



Killarney. S^a-in | 6.00 per 100 



Maryland, 3>s-in 6.00 per 100 



Radiance, 3and3>s-in 10 00 per 100 



Richmond, S^iJ-in COOperlOO 



Cash or C. O. D. 



W. J. & N. S. Vesey, Tort Wayne, Ind. 



Mention The Review when you write. 



ROSES 



Per 100 Per 1000 



Killarney. strong 3-in . . . . f 8.00 $ 75.0U 



Richmond, strong 4-in... 12.00 100.00 



Beauties, from bench .... 6.00 50.00 



JOHN WELSH YOUNG,^\n'fL^:?p^ia^ AV: 



Mention The Review when you write. 



MKLODT, own root, from 2^-in. pots, |6 00 per 

 dozen; $30.00 per 100 ; $70.00 per 250 ; $2.50.00 per 



1 100^ ■ni 



VOvBLX PINK KHXARNKT, own root, 

 $4.00 per dozen; $20.00 per 100. $40.00 per 250. 

 $150.00 per 1000. Grafted plants on Dickson's 

 Manetti stock, $10.00 extra per 100. 



RObERT SCOTT & SON. 



SHARON HILL, Delaware Co., PA. 



AJwaya mention tbe Floiists* Review 

 when writlnB adverttsers. 



Iini. BEIIOTY 



2X-inch, $6.00 per 100; 



$50.00 per 1000. 

 4-inch, $15.00 per 100. 



Good assortment of Hybrid Perpetoak, 

 Hybrid Teas, Teas, etc. 



^<^! H-L HI Lu ^spRlWQ^lCLD^oMlo-y 



Mention The Review when von write. 



Field-grown Carnations 



XMAS CHEER 



$15.C0 per 100; $125.00 per lOOt 



PRINCESS CHARMING 



112.00 per 100; $100.00 per 1000 



August 1st and after 



H. fICHHOLZ fkrist WAVNESBORO, PA. 



Mention The Review when you write 



THOMPSON CARNATION CO. 



Carnations ; t : 

 Cii r y sa n t li em u ms 



JOLIET, 



ILLINOIS 



Always mention the Florists* Rertcw 

 vrhen writinar advertisers. 



