18 



The Weekly Florists^ Review. 



July 13, 1911. 



THE FLORISTS' REVIEW 



G. L. GRANT, Editor and Managkb. 



PUBLISHED EVERY THURSDAY BY 



The FLORISTS' PUBLISHING CO. 



SS0>560 Caxton Building, 



508 South Dearborn St., CbicaKo. 



Telephone, Harbison 5429. 



bkoibtkrbd cable addbe88, flgbvikw, ohioaoo 



New York Office: 



Borough Park Brooklyn, N . Y. 



J. Austin Shaw, Manager. 



Subscription price, fl.OO a year. To Canada, $2.00 

 To Europe, $2J50. 



AdvertlslnK i-atea quoted upon request. Only 

 strictly trade advertising accepted. 



Advertisements must reaoli us by 5 p. m. Tuesday, 

 to insure Insertion in ttie issue of tliat week. 



Entered as second class matter December 3, 1897, 

 at the post-offlce at Ciiicago, III., under the act of 

 March 3, 1879. 



Tills paper is a member of tlie Chicago Trade 

 Press Association. 



INDEX TO ADVERTISEES, PAGE M. 



CONTENTS 



Til.' Hctall Florist 7 



— .Store Kitting and Refitting 7 



— Flower Store Equipment (iUus. ) 7 



— A Good Mantel (illus.) 8 



— A Limit on Art? 8 



Storage for Cut Flowers 8 



A Plea for More Room 9 



Plants for Flooded Ground 9 



Soil for Palms and Ferns 9 



There are Many Like It (lUus. ) 9 



Chrysanthemums 10 



— Seasonable Suggestions 10 



Roses 10 



— Hardy Roses > 10 



Carnations 11 



— ilndrled Blood as Fertlllier 11 



— Rust on Field Carnations 11 



— Buds Full of Tbrips 11 



— A Hoosier State Crop (illus. ) 11 



— Blooms Open Imperfectly 11 



Spiraeas Not Flowering 11 



FertiHier for Florists 12 



— Chemistry of Fertilizers 12 



Seasonable Suggestions 12 



— Cold Storage Lilies 12 



— Freesias 12 



Sweet Peas 13 



— Evolution and PojllBatlon 18 



Railroad Gardening 14 



— A Profitable Investment (Illus. ) 14 



.Shade from Next Door 15 



Exhibitors at Baltimore 15 



Cincinnati 16 



Gustave .\drlan (portrait) 16 



Boston 16 



Business and Other Notes 17 



The Dorner Memorial 18 



American Rose Society 18 



Profits on Advertising 18 



Chicago 18 



Illinois Express Rates 23 



Philadelphia 24 



New York 26 



Dayton 28 



.Seasonable Suggestions — continued 30 



— Sweet Peas 30 



— M.vosotis 32 



St. Louis 34 



Steamer Sailings 38 



•Seed Tra<le News 40 



— I'eas Have Suffered 42 



— Wisconsin Peas Cut In Half? 42 



— Peas and Beans 42 



— Critical in Nebraska 43 



— In Nebraska and Colorado 43 



— Is Seed Trade Localizing? 44 



— Imports 44 



— Catalogues Received 44 



flarcU-ners Incorporated 46 



Vepetahle Forcing 47 



— Fertilizer for Cucumbers 47 



Pittsburg 47 



Nursery News 52 



— Nurserymen's Mailing Lists 52 



— Texas Nurserymen's Meeting 53 



— Renppralsemeuts ."53 



Pacific Coast 54 



— Portland. Ore !S4 



— San Fram-lsco 54 



Rochester n5 



Cleveland 56 



Columbus ."iK 



Washington, D. 60 



Baltimore 69 



Greenhouse Heating 70 



— One House and Addition 70 



— Heated with Flue and Coil 70 



— Paint for Steam Pipes 70 



— Heating a Partitioned House 70 



Providence • 72 



Indianattolls 75 



Evansville, Ind 76 



Denver 78 



Sllngerlands, N. Y 80 



HOCIETT OF AHEBICIN FL0BI8T8. 



Incorporated by Act of Congress, March 4, 1901. 



Officers for 1911: President, George Asmus, Ohi- 

 cago; vice-president, R. Vincent, Jr., White Marsh, 

 Md.; secretary, H. B. Dorner, Urbana, 111.; treas- 

 urer, W. F. Kastlng, Buffalo, N. Y. 



Annual convention, Baltimore, Md., August 15 to 

 18 1911. 



KE8ULTS. 



We give them. You get them. 



We both have them. 



The Chicago Florists' Club voted July 

 6 to invite the S. A. F. to hold its 1912 

 convention at Chicago. 



Those who send inquiries should al- 

 ways sign full name and address. Anony- 

 mous questions can not be answered. 



When yon telegraph an order add the 

 code word "Transmit," which means 

 ' ' Mentioned in your advertisement in the 

 Florists' Review." 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



The preliminary schedule and sub- 

 scription lists for the Royal Interna- 

 tional Horticultural Exhibition to be 

 held at London, England, May 22 to 30, 

 1912, have been received. 



A Boston retailer is holding a ' ' grand 

 opening" of a new store in midsummer! 

 Now, what do you think of that? It 

 used to be said that the flower trade was 

 dead in summer, but nowadays progres- 

 sive people will tell you it never is so 

 hot but waving a fan will raise a breeze. 



The Interstate Commerce Commifjsion 

 has made an order upon the express com- 

 panies requiring them to desist from the 

 practice of charging for the weight of 

 the ice used in packing shipments of 

 dressed poultry. A few years ago the 

 commission refused a request for a sim- 

 ilar order covering shipments of cut flow- 

 ers, but the times change and another at- 

 tempt by the S. A. F. might meet with 

 better success. 



THE DOBNEB MEMORIAL. 



Acting on a resolution adopted at 

 Boston, introduced by J. A. Valentine, 

 the secretary of the American Carna- 

 tion Society recently sent out a letter 

 regarding a memorial fund in honor of 

 the late Fred Dorner. This letter was 

 sent to every member of the A. C. S. 

 Secretary Baur now writes: 



"So many contributions and letters 

 of approval and encouragement have 

 been received that we feel confident of 

 the success of the movement. 



"We are anxious that this movement 

 be endorsed by the entire membership; 

 that it be unanimous. The amount of 

 the contributions was purposely set at 

 the low figure of $2, so that every 

 member could not only feel that he 

 could afford to contribute his share, but 

 that he could feel that he is giving as 

 much as any of the others. 



"To fulfill the plans under considera- 

 tion it will be necessary to raise at 

 least $1,000, and to raise that amount 

 it will be necessarv for every member 

 to coi4fib|it,^h^h|j:ftj- j^^,^, V, i . 



AMERICAN ROSE SOCIETY. 



Following the Boston flower show, the 

 secretary of the American Rose Society 

 suggested the desirability of preparing 

 an accurate list of the roses of Ameri- 



CJkn origin for permanent record. One 

 of the roses exhibited at Boston and 

 which has been filed with us is Madison, 

 originated during the year 1906, the 

 parentage being a cross between Pearl, 

 Bride and Meteor. 



One new life member has been added 

 to the Rose Society, which adds $50 to 

 the amount of the permanent fund. 



There will be a general meeting of 

 the Rose Society at Baltimore at the 

 Society of American Florists' conven- 

 tion in August. There are some matters 

 that want to be settled that cannot be 

 until that meeting, pertaining to the 

 prize awards at Boston. 



The certificates of merit have been 

 forwarded to Messrs. A. N. Pierson Co., 

 F. R. Pierson Co., and Robert Scott & 

 Son, at Sh>»'-on Hill, Pa. 



Benj. Hammond, Sec'y. 



PROFITS ON ADVERTISING. 



The growers who have advertised 

 chrysanthemum cuttings in The Re- 

 view in the last few months have writ- 

 ten many letters expressing satisfac- 

 tion with the results. The following 

 is a sample: 



Please discontinue our advertisement, as we are 

 sold out; we have been flooded with orders, sell- 

 ing 125,000 chrysanthemum rooted cuttings and 

 having to return many checks. — Hilpert & Ham- 

 men, Baltimore, Md. 



Just what did this advertiser get 

 and what did it cost? Here are the 

 figures: 



Hilpert & Hammen used Classified 

 advertisements exclusively. The first 

 insertion was March 2 and the last 

 June 29, 1911. Part of the time the 

 advertisement occupied four lines, and 

 part of the time five lines. In all 

 eighty-two lines were used. Their bill 

 was $8.20. 



The price of the cuttings was $10 

 per thousand; 125,000 were sold. The 

 returns, therefore, were $1,250 on an ex- 

 penditure of $8.20. The cost was a 

 trifle less than three-quarters of one 

 per cent of the sales! 



Does it pay to advertise in The 

 Review? 



We leave it to you. 



CHICAGO. 



The Great Central Market. 



The business thus far in July has 

 been considerably ahead of last year 

 and the only ones who have complaint 

 to make are those who are cutting no 

 good stock. The weather has contin- 

 ued abnormally hot, but it appears to 

 have little effect upon the demand; 

 there is a call fully equal to the sup- 

 ply of flowers that are good enough 

 to stand a journey. In spite of the 

 great heat, which has now continued 

 for many weeks, the quality of flow- 

 ers in general is fairly good; it is a 

 great deal better than one would ex- 

 pect in view of the unfavorable con- 

 ditions. 



The feature of the present week is 

 the increase in the demand for gla- 

 dioli, the advance in the price of Eas- 

 ter lilies, and the fall in the price of 

 amilax. The weather, hot and dry, has 

 flleen unfavorable for gladioli; they 

 are neither good nor plentiful, but 

 within the last week they have come 

 into strong demand and stock of no 

 better than medium quality has been 

 realizing the prices obtained irf other 

 seasons for strictly first-class spikes. 

 The receipts are principally of three 



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