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^■^ 24 



The Weekly Florists^ Review* 



Jolt 13, 1911. 



Mention The Review when you write. 



PHILADELPHIA. 



The Rising Eastsrn Market. 



The fierce heat has spoiled flowers 

 and increased business. Flowers have 

 become indispensable at funerals, and 

 the death rate has been heavy. Even 

 the down-eastern stock has suffered, for 

 with the thermometer in three fibres 

 in and near Boston, they have no ad- 

 vantage in temperature. 



The feature of the market is the im- 



Srovement in the demand for Easter 

 lies. The supply, which is rather 

 smaller than a week ago, has been con- 

 sumed at good prices, and on some days 

 there were not enough. The popularity 

 of Easter lilies as a summer white 

 flower is deserved. There is nothing in 

 the market today that gives such good 

 value. Gladioli are rapidly coming to 

 the front. Shipments of 1,000 and 2,000 

 blooms are arriving. An encouraging 

 sign in these is that named varieties 

 are displacing mixtures. Quantities of 

 fine red and also of one white and of 

 one pink afford opportunity to satisfy 

 the critical buyers who axe willing to 

 pay a fair price for a good selection of 

 colors when well grown. Asters, too, 

 are more plentiful, but they are only 

 of minor importance yet, being chiefly 

 suitable for design work and modest 

 bunches of cut flowers. 



There are some good roses, notably 

 Kaiserin, Maryland, a few Beauties and 

 some wonderful Killarney, and many 

 poor ones that cause unhappiness to all. 

 Carnations and sweet peas are poor 

 bakers, and the number of good ones are 

 few indeed. Outdoor flowers are play- 

 ing a more important part. 



Greens are in rather better demand. 

 Cattleyas and valley are in fair sup- 

 ply, but most of the demand is for 

 cheaper stock. 



The length of this report is due to the 

 changing conditions and is not an indi- 

 cation of any extraordinary boom in 

 business. 



The Nephrolepis Family. 



Robert A. Craig suggested that a few 

 words about nephrolepis would be time- 

 ly, and Robert A. Craig is such a thor- 

 oughly good fellow that it is a pleasure 

 to do what he suggests. 



FINE YOUNG ROSES 



We offer the following from one of the leading rose growing firms 



of the country: 



1000 Richmond, 3-in. pots. 

 500 White Killarney, " " 



ready for immediate shipment 



EASTER LILIES 



Just the kind of flowers you want for sprays or decorative work, 



$1.00 to $1.25 per dozen. 



Killarney, Richmond, Kaiserin Roses. 

 Sweet Peas, White Flowers for design work. 



BERGER BROS. 



Wholesale Florists 



I305 Filbert Street, Philadelphia, Pa. 



Mention Tbe Review when tou write. 



A little over fifteen years ago Grand- 

 papa Boston came down to this city by 

 way of the Windsor line of boats to 

 save expense in freight charges. The 

 late Lucius H. Foster was a pioneer in 

 this city, growing plants in the benches 

 all summer that he wholesaled in the 

 fall at 25 cents to 33% cents each, that 

 were immediately potted in sixes and as 

 promptly snapped up by the wide-awake 

 retailers at $1 each. When they were 

 gone it was found they would have 

 easily brought $1.25 to $1.50 each. Then 

 the growers found there was a little 

 Klondike in Bostons and everyone could 

 make space under glass as profitable in 

 summer as in winter by growing these 

 ferns. Then came the improved meth- 

 ods. The smart growers found that pot- 

 grown stock was superior to bench- 

 grown. It was more compact and more 

 shapely. Stock was planted out for 

 runners. The runners were potted and 



WILLIAM B. LAKE 



DUtributor of "Superior" 



Ribbons, Specialties 



2S1S N. UA St, ruudtipUi, ri. 



Mention The Revley when tou write. 



shifted and fed. Wonderfully perfect 

 plants resulted. Then there were the 

 new varieties, plain-leaved and crested, 

 children and grandchildren in great 

 numbers. Grandfather Boston kept his 

 place, but many of his children were 

 beauties of grace and symmetry. Then 

 there were cultural improvements in 

 soil and feeding and spacing. Today 

 the Boston fern and its leading type of 

 variation are as popular and as profita- 

 ble as any plants grown. They are sold 

 in immense numbers and respond read- 



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