^:., ^^:. ^y:-f 





52 



The Weekly Florists' Review. 



JOLY 13, 1911. 



New Hydrangea Avalanche 



We offer for the first time plants of this new Hydrangea, which is a decided acqui* 

 sition* Flower trusses larger than Otaksa and pure white (not green), held on strong 

 stems. Every florist should have it. - , . - 



Price, 2 54 -inch pots, each, 50c; per dozen, $3.50; per 100, $25.00. 



W. & t. SMITH COMPANY, Geneva, N.Y. 



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NURSERY NEWS. 



AWIBIGAN ASSOCIATION OF NDB8EBTMKN. 



Officers for 1911-12: Pros., J. H. Dayton, Fainen- 

 vllle. O.; Vlce-pre8., W. H. Wyman, North Ablngton, 

 Mass.; Sec'y, John Hall, Rofhester. N. Y.; Treas., 

 O. L. Yates, Rochester, N. Y. Thirty -seventh annual 

 meeting, Boston, June. 1912. 



It is reported that G. W, Carlson, 

 Ernest Addell, Axel Anderson and A. J. 

 Swanson will engage in the nursery busi- 

 ness at Marquette, Kan. 



The McKay Bros. Nursery Co. has 

 purchased thirty acres of land at Water- 

 loo, Wis., with the intention, it is said, 

 of establishing its headquarters there. 



The Department of Horticulture at 

 Cornell has in hand manuscript for the 

 fourth report on its peony investiga- 

 tions, which Prof. Craig hopes to get 

 through the press before long. 



Michael F. Toomey, proprietor of the 

 Oak Hill Nurseries, at Boslindale, Bos- 

 ton, Mass., who filed a petition in bank- 

 ruptcy June 8, has now filed schedules in 

 which he acknowledges debts aggregating 

 $42,538.57. His assets amount to $7,- 

 469.12. Of the liabilities $30,818.57 is 

 unsecured and $10,920 secured. Among 

 the largest creditors are the United States 

 Finance Co., which has a claim for $4,000, 

 secured by two mortgages on Franklin 

 property; Robert H, Bean, $3,700 loan; 

 Margaret E, Toomey, Geneva, N. Y., 

 $2,000 loan; F. E. Watkins, $2,000 loan. 



NURSERYMEN'S MAILING LISTS. 



[Extract from a paper by A. E. Robinson, Bed- 

 ford, Mass., read before the American Association 

 of Nurserymen at the St. Louis convention.] 



It is during the last few years that 

 the manner of selling nursery stock 

 has developed along mail-order lines, 

 until now nearly all the larger and 

 many of the smaller concerns are issu- 

 ing catalogues of some description, both 

 wholesale and retail. . • 



It has therefore come to be that the 

 nurseryman's mailing list forms an 

 important factor in his equipment. It 

 represents, in a large measure, the sell- 

 ing power of his business. Its value, 

 of course, depends upon the manner 

 in which it has been built up, and 

 the regularity with which it has been 

 revised and corrected. It is in view 

 of the fact that so many firms are 

 now doing both a wholesale and a re- 

 tail business, sending their catalogues 

 l)roadcast throughout the country, that 

 it becomes necessary to emphasize the 

 importance of having our mailing lists 

 properly classified, or so divided as to 

 place the names of wholesale and retail 

 buyers in aepar.Tte lists. 



Baytrees/.Boxwood.'.Rhododendrons 



Orders booked now for immediate or later ,' 



delivery. 



Special low prices quoted by mail. 



F. W. O. SCHMITZ, Impwter and Expwter, Prince Bay, N.Y. 



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Peonies, German Iris 



A CHOICE COlLEaiON OF COMMERCIAL VARIETIES 



WILD BROS. NURSERY CO., Sarcoxle, Mo. 



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The Storrs & Harrison Co. 



PAINESVILLE NURSERIES 

 Cataloffue and Price List 



FREE ON APPLICATION 



PAINESVILLE. OHIO 



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PDIIIT '^PP'^^*^''^^^^^^* Larerestock. 

 •■>*-"* Fine Trees, commercial varieties. 



Mitchell Nurserr,''r 



TREES 



Prices 

 Reasonable 



Mention The Review when you write 



Now, as I understand it, we have at 

 least three classes of buyers of nur- 

 sery stock: The nurseryman, or 

 grower; the middleman, or dealer, and 

 the general public. Perhaps we might 

 go a little further and make a sepa- 

 rate list of public grounds, parks and 

 (iemeteries, though, so far as the mail- 

 ing list goes, they should be served 

 with the retail catalogue only, 



Npwj. as to the first class, the nur- 

 seryman, the grower who buys in large 

 quantities to sell again at wholesale: 

 His margin is necessarily small and he 

 buys not so much to make a lot of 

 money as to complete his assortment. 

 His trade is largely with other nur- 

 serymen, and with dealers, whose or- 

 ders he packs. He is the man who is 

 entitled to the lowest wholesale trade 

 rates. It is to him, and him alone, that 

 surplus lists should be mailed. He is 

 the legitimate nurseryman and is in a 

 class by himself. 



Then we have the dealer, the mid- 

 dleman, who buys to sell again at re- 

 tail. His lists are often long, and for 

 but few of a kind, covering nearly 

 everything listed in the catalogue. He 



HARDY CHOICE 



ORNAMENTALS 



Aik for prices. 



Hiram T. Jones 



Uaioi Comty Nurseries, Dizibetli, li J. 



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LARGE TREES 



OAKS AND MAPLSS, PINKS 

 AND HKMLOCKS 



ANDORRA NURSERIES 



Wm. Warner EEarper. Prop. 

 ChMtniit HIU. Fhlladalplila, Pa. 



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is not a nurseryman and should not 

 be classed as such. He may be a flo- 

 rist, seedsman, landscape gardener or 

 what not, but he is in every sense of 

 the word a dealer, who buys his stock 

 from the nurseryman and sells it to the 

 general public. He is entitled to 

 wholesale prices, but not to the nur- 

 seryman's trade rates, nor should he 

 receive the surplus lists sent out by 

 some nurserjrmen, offering stock at 

 ridiculously low rates. 



Then we have the retail buyer, the 

 general public, the planter, or, as 

 other lines would describe him, the 

 consumer. It is to this class that the 

 great mass of our catalogues go, and 

 it is between this and the other two 

 classes I have mentioned that the 

 lines should be sharply drawn. The 

 prices quoted in our retail catalogues 

 should, of course, represent the true 

 value of our stock, and should be high 

 enough to protect the dealer, and to 

 lend dignity to our craft. 



