10 



The Weekly Florists^ Review* 



July 20, 1911. 



A VISIT TO THE FLORIST 





l,^- 1 PON'T 



' I MO nay 



OF Tmif 





LET IMC 3HOW ) (^ (^ 





Nsffjy 



Tmanhcs 

 ^■"^i To 



Cool ofc 



A Hot Weather Cartoon in a Pittsburg Daily Paper. 



The Workroom. 



It is a iiiistaki^ til tliiiik lliat the 

 salesroom iiuist lir licaiit ifullv .-Mhl cdii- 

 vcnioiitly fittcil :iii(l tlie workrooiii 

 littlf inure tliaii a rcccpt acle lor 

 junk. It may lie ii|;iin so iiiiich tin.' 

 bettor— lilit let it lie well xentilate'l, 

 sanitary .•nui corn fnieiil. with a iiruper 

 iieiiositor\ or trap doer lor waste. 

 Ha\e it as larj^e as possible ami in 

 sueli a iimditioii that, it' necessary, a 

 eustomci may be usliercij in without 

 enibarra>siiieiit to anybody. Often a 

 workroom must be used lor storing ex- 

 tra supi'lii's. These should be so clas- 

 sified and labeled as to be instantly 

 availabli'. As strict cleanness, neat- 

 ness and order should be riMjuired hero 

 as in the otiico letter tile. 



The -workroom ouyht to bo a room 

 sfjiarated from the rest of the store, 

 where }iaikin>r. uni)acking, sorting and 

 preparing stock, as well as order work, 

 mav go oi, ^vithout interrujition. 



General Hints. 



The less gingerbread, grill work and 

 other lancy ornamentation you have 

 about yourstore, the better. Have the 

 best material your purse will allow, but 

 make it plain and let the decoration 

 consist of your own work, changed 

 often. 



At least two signs in front of the 

 store seem necessary— one to be read 

 as a person looks toward the front of 

 the store or from across the street, and 

 one A\hich can be read a block or two 

 awav, from up or down the street. 



As to the lighting plans, a room of 

 <irdinary size is best lighted with ceil- 



ing li^lits ;iM(i side brackets, 

 deliers are permissilile only i 

 rooms. Window lights ou^ht 

 out of siglit to the casual oiiser 



III 



In 



must be conscious only at' 

 ination t'rom s<il't. sli.adcd 

 1 u--i'd to sec ;i Mower store 

 marble t'ouiitiiin surrounded \vi 

 (•haii'> .a poor mixture, to - 

 lea<t. I'.etter have pbiin ■~e\('ri 

 dis ioi nt ed ideiiaiii-e. 



Chan- 



n large 



to be 



\('r and 



the il- 

 globes. 



with a 

 th easy 

 -ay th." 

 tv than 



AVherever the proi)ortious of the 

 room are at fault, place your mirrors. 

 They will deepen a shallow space and 

 broaden a narrow space. U. 1>. 



A COOL WINDOW. 



The Review has from time to time 

 featured many of the special window 

 disjilays of \V. ,1. Palmer & ISon, Buf- 

 falo, the accompanying illustration 

 showing one which attracted much at- 

 tention during the recent heated si)ell. 

 I'ahner \ !Son always have nuide a hit 

 with their special seasonable window- 

 decorations, but this old mill, with its 

 pond of water lilies and live turtles, at- 

 tracted enough attention so that one 

 of the IJulfalo daily jiapers ilevoted 

 nearly a column to a dissertation on it, 

 calling the window "a boon to the 

 ]>ublic,'" and concduding that "it 

 woiddii't hurl sonu' other tirms 

 pride themselves on appropriate 

 beautiful wimlow decorations to 

 otr the jiooiile in these sweltering days 

 in as delightful a fashion." 



who 



and 

 cool 



FORCED TO THE WALL— 



And Through It! 



People who didn't know- what they 

 w-ere talking about have said one never 

 can t(dl what the results of advertising 

 will be. Vou often hear it quoted. Hut 

 the f.act is one can pretty nearly always 

 tell what will happen to the well ad 

 \ertised business. It will grow. A 

 man who knew how to roach the public 

 e.ar once started a small clothing store. 

 It wasn't long before passers-by were 

 startled to find across the front of the 

 building a sign with great letters: 

 "FORCKD TO TlIK WALL"; and un 

 derneath in not nearly so large jirint: 

 ".\nd through it."' Advertising had 

 resulted in taking in the store next 

 door. 



The s.'ime thing has happened to 

 reiin. iioston's advertising llorist. 



Growth of the Penn Business. 



Henry I'enn, with a small boy as his 

 only .assistant, built the foundations of 

 his present jirosperons business wln>n 

 he startetl twelve years ago in a small 

 store on <'hapman pl.ace, opjiosite <Jity 



Refreshing Scene in the Window of W. J. Palmer & Son, Buffalo. 



