,11 i.v I'd, i;)i 1. 



The Weekly Florists' Review. 



11 



The Doubled Store Front of Penn, the Boston Retailer Who Advertises Heavily. 



Iinll. A I'tcrw.-irds lie was joiiicil liv liis 

 Itrotlicr \\'illi;iiii. :iti<l for three years 

 tlu'v contimicil in that plaee, until the 

 iiiiiiilx'r of their |iatrniis hail s<i larticiv 

 iiureased that a larger store liecaiiie a 

 liccessit V. Then they located at Kl 

 Uroiiifield street. in a store whieh 

 secined aiii|de lor their iieeils. I'lirsu 

 iii<; the |iro<iressi\'e iiiethoiN whieii 

 liroiielit them siicress in the smaller 

 |ilaie. their hiisiness coiitimied to <;ro\\ 

 to siiili an extent that in nine years 

 t\v<'nty |ieo|de and three teani' were 

 re(|iiir('(| to hamllc the tradi'. In the 

 last two or three vcars the Imsiness has 

 yrown with tjreatcr rapidity than ever 

 liefore. as constantly iiicreasinji sums 

 have lieen ex|ienile(| in advert isin<;. 



The Enlarged Store. 



The accompanying; illustration shows 

 the new I'enn store front, now that the 

 yrowtli of the deMi.and has pn-lied them 

 through the w.-ill. annexing the Imiid 

 iny numiiei'eil ;i.'), .'>7 anil i!!* Uromdejil 

 street as ;in addition to the old store 

 that they remodeled only alMHil a year 

 ;il;o. L;i\in^ them a frontaj^e of fortv 

 eiyht feet, a tl((or space of i.^'.ln feet 

 and a liasement floor s|p;ice of l.tiiiii 

 feet. • 



The new .aildition is (iiiislie<l in white, 

 with d.ark <ireeii trimmings, to corre- 

 spond with the (dd store. The lloor 

 is laiil with a dark yreen li;itt leslii|> 

 linoleum. The posts are U|diolstereil in 

 ;i d.ark yreen xtdvet. On the first or 

 front post there is a he.axy le.ather se.at 

 for the comfort of customers, wliilo on 

 the second ]iost tlierc is an octajional 

 writing ilesk, coiitainini^ Id.aidx cards, 

 taj;s. envelopes, writing material, etc. 



Large Showcase Facilities, 



The ri'friyt'rator in the new aildition 

 nu'.asures sixttcii feet lone, six feet 

 deep and nine feet hijih. It is Iniilt 

 entirelv of j^lass. and c.an lie seen 



throuiih the window fiom the outside, 

 heiiiii liuilt directly adjoinine the win 



• low. The liack of the liox is covered 

 with :i )date mirror sixteen fi'et lony. 

 In the rear of the store there is a 

 smaller refrieei;itor, for short stemmed 

 flowers, such ;is ;;arilenias, orchids, 

 sweet peas, valley, etc They :ilso are 

 completing a ref rij^frator in the new 

 basement, tnakine ;i total of live re 

 friycrators in liotli stores, three on the 

 first lloor .and two in the liasement, for 

 the old store contains a ref rieecator 

 twidvf I'eet lone, lour feet deep and 

 eieht feet hi;;h. as well as a wall case 

 six feet loriy in which to display rili 

 lions. The refri^iorators in the store 

 .ire floored with dark yreen mosaic 

 tiles and ;ire li;;htei| with ndlector 

 lights. 



The new addition contains .a l.aree 

 wall case. ei;ihtei n feet lone, tor the 

 dis|day of noveltii's and fancv w.are. 

 a cashier's ollice ,and six .aluminum 

 framed work lienches covered with 



• airara m.arlde. The liehtine scheme 

 includes five electric cluster lamps, the 

 fixtures ludny of .a dull yold finish, cor 

 respondine witli the fixtures in the old 

 store. 



The window is finished in "old and 

 yreen. The ceiliny in the window is a 

 yilt liitt icework, the flooriii" <if ereen 

 mosaic tiles, and the center is occu|iieil 

 liv .an ai|uarium with .a fountain in the 

 center. 



The liasements of liotli stores are 

 Used for storerooms for stock, such .as 

 supplies, etc. In the re.ar of the old 

 storo one finds Mr. Tenn's jirivate of 

 fice and tho liookkeeiier "s department. 

 Tho stores have two entrances .and are 

 conut'cted on the inside liy :ni .archw.av 

 in the center of thi' liiiiidint;. 



LEAF MINERS ON ASTERS. 



rie.ase find enclosed some leaves of' 

 our asters. There is a worm workine 

 on the leaves .and it looks like a may 

 yot. The plants are full of them. Will 

 V on kindly ttdl me what tliev are and 

 what I can do to Ljet rid of them.' 



<■. \ W. 



The astei' leaves were received in a 

 perfectly f'resli condition. They are 

 liadlv attacked liy le.at' miners, which 

 work on the innei' tis>ui's of' the foliage 

 .and are one of the most dillicult of 

 pe>ts to fiyht. huriny the present w.arni 

 ■reason I have noted these or similar 

 pests on sjiinai h, lieets, plantains, m.ar 

 yuerites. hawthorns, (drns .and sever.il 

 other flowering shrulis. I have not 

 hithei'to seen aster le.aves affected in 

 this vv.ay. To kill the pests ;it the pre> 

 eiit sta;:e will lie diflicult. Iiut I wnuld 

 advise sjiravin'^ with I'ariv ;;|-een ,it the 

 rate of one pound to Linn u;i||(,iis uf 

 w.ater. .and on the pl.ant^ must iiadlv 

 affected use in .additiun .i nicotine >iihl 

 tion of moderate streneth. made from 

 one of the several ndialile nicotine ex 

 tr.acts on the market. This has proved 

 htdpful on m.arj^uerite plants and m.av 

 help youi- asters. ( )ne who lia^ lieen 

 usiny .\phine claims that it a Uo will 

 rid plants of' leaf niiners. If |M)isoris 

 ol' .any kind can lie placed on the foliaee 

 liefore the e;^es h.atch. the miners will 

 do little d.-'.mayo. I'speciallv if the poison 

 is, like arsenate of lead, nf' .an adhesive 

 nature. ( . \V. 



Greenville, S. C. — Kiuih' I'xivey has 

 purchased the lloll.and •ireenhoiises and 

 anticipates a <;ooil liusiness. 



Omaha, Neb.- The (Imaha I'jorists' 

 <lul( will hold its fourteenth annual pic 

 nil- .luly L'T, aftern<Hin and evenine. ;ii 

 <'ourtland lieadi. where a laryc attend 

 ance is ex|iecti'd .and a yood time for .all 

 is promised. .\ll the flower stores are 

 expected to lie closed tli.at afternoon, in 

 order to yive evervlindy a chance to 

 attend the picuic. 



