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20 



The Weekly Fbrists' Review^ 



July 27, 1911. 



THE FLORISTS' REVIEW 



Q. L. GRANT, Editor and MANAaxs. 



PUBLISHED EVKRY THURSDAY BY 



The FLORISTS' Publishing Co. 



530-560 Caxton Building, 



SOS South Dearborn St., Chicago. 



Telephone, Harbison 5429. 



rxgibterrd cable address. fliobvixw. chigaoo 



New York Office: 



Borougrh Park Brooklyn, N . Y. 



J. Austin Shaw, Manager. 



Sabscription price, ll.OO a year. To Canada, $2.00 

 To Europe. $2.60. 



AdrertisiDir rates quoted "upon request. Only 

 strictly trade advertisiug accepted. 



AdTertlscments must reach us by 6 p. m. Tuesday, 

 to Insure insertion in the issue of that week. 



Entered as second class matter December 3, 1897, 

 at the poet-offlce at Chicago, 111., under the act of 

 March 3, 1879. 



This paper is a member of the Chicago Trade 

 Press Association. 



INDEX TO ADVEBTISEBS, PAGE 88. 



CONTENTS 



Seasonable Suggestions — Primulas 7 



— Bouvardias 7 



— Genistas 7 



— Allamandas 7 



— Stepbanotis 7 



The Retail Florist — A Congress of Daisies 7 



— Electric Advertising (lllus. ) 8 



— A Car in Flowers (lllus.) S 



— Billing Charge Customers 8 



— Bertermann's Decoration (illus.) 8 



European Notes 9 



Gladioli for Winter 



Burbankltis 10 



Hydrangea Arborescens (lllus.) 10 



Notes on Hardy Perennials 10 



Accident to Missouri Grower 11 



Range of Stuppy Floral Co. (illus.) 11 



Greenhouses of Ernst Mueller (illus.) 11 



Roses — Effect of Snn on Color 12 



— Roses a Third Year. 12 



— Too Dry When Transplanted 12 



Sweet Peas — Sweet Peas for Christmas 12 



— Sweet Peas in November l.S 



— Sweet Pea Show in London (illus.) 13 



New York 14 



Detroit 14 



W. Desmond (jwrtrait) 15 



St. Louis 15 



New Orleans 16 



Milwaukee 16 



Indianapolis 16 



Cincinnati 17 



Boston 17 



Directors of the Chicago P'lower (Growers' 



.Association (illus.) 17 



Glen Cove, L. 1 18 



Obituary— Philip Koch IS 



— Adam Berg 18 



Soclet.v of American Florists 10 



— A Welcome to Baltimore 19 



— Convention Notes 19 



— Hotels in Baltimore 19 



— Getting Together ^ 19 



— S. A. F. Politics 19 



— American Gladiolus Society 19 



Selling is Easiest 20 



The Canadian Convention 20 



Chicago 20 



Philadelphia 26 



Baltimore 2S 



Pittsburg 29 



Merlden. Conn 29 



EvansvlUe, Ind .SO 



Grand Rapids 32 



Rochester .S4 



Lincoln, Neb ,S7 



Steamer Sailings 38 



Seed Trade News 40 



— Canadian Reciprocltv 42 



— Position of Disclaimer (lllus.).. .^ 42 



— Harrlsii Bulbs Arriving 4.S 



— French Bulbs 4.S 



— Imports 4.S 



— Essex Seed Crops 43 



— King's View of U. 8. 44 



— Catalogues Received 48 



Nursery News 54 



— Canadian Reciprocity .'>4 



— .\phl8 on Pines 64 



— Catalpa Txwing Its Foliage .^4 



— Reappralsements 5a 



— Transplanting Walnuts 55 



— Name of Tree .W 



Pacific Coast— Portland. Ore 56 



— San Francisco 56 



Grand Island, Neb 58 



Erie, Pa fio 



Kansas City. Mo 62 



Greenhouse Heating 72 



— One Kansas House 72 



— Heated by a Hot Air Flue 72 



— T\<'o Ohio Houses 72 



Providence 73 



Vegetable Forcing 76 



— A Crop Under the Benches 76 



Society of American Florists 78 



Montgomery, Ala 78 



Denver 80 



Annual Special 



Convention Number 



p9i^, 





OUT AUGUST 17 



Even larflfer and finer than 

 in other years. It marks the 

 openings of the new season. 

 Reserve your space now. 



' * Every one in the Trade reads 

 The Review ; the replies to my 

 small advertisement prove it." — 

 W. Bay. 



SOCIETY OF AMEBICAM FLORISTS. 



Incorporated by Act of Congress, March 4, 1901. 



Officers for 1911: President. George Asmus, Chi- 

 cago; vice-president. R. Vincent, Jr.. White Marsh, 

 Bid.; secretary, H. B. Dorner, Urbana, 111.; treas- 

 urer, W. F. Kastlng, Buffalo, N. Y. 



Annual convention, Baltimore, Md., August 15 to 

 18 1911. 



RESULTS. 



We give them. You get them. 

 We both have them. 



Being a good collector is not all there 

 is to business success, but it is a large 

 part. 



The rains and cool weather are .just 

 what the carnation growers needed for 

 the refilling of their benches. 



The early asters have not given the 

 results the growers hoped, but those who 

 have been fortunate enough to get a 

 good cut have had a fine market. 



The latest in greenhouse building is a 

 structure on wheels and a track, to be 

 rolled over stock previously planted in the 

 open. See Detroit news-letter in this 

 issue. 



Not a few subscribers save thembelves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



Reciprocity with Canada, under the 

 bill just signed by the President and 

 now to be adopted by the Canadian 

 parliament, will not broaden the market 

 for cut flowers or plants, as it leaves 

 the duty Just where it has been. 



If you contemplate putting in a plant 

 for artificial refrigeration, for greenhouse 

 cooling room or retail store display case, 

 write to The Review about it. The per- 

 fection of small apparatus for these pur- 

 poses will soon make the florists inde- 

 pendent of the ice man. 



A. F. J, Baub, of Indianapolis, secre- 

 tary of the American Carnation Society. 

 who is in charge of the Dorner Memorial 

 fund, states that contributions are coming 

 in nicely but that he * ' could handle them 

 faster. ' ' The plan is to erect a memorial 

 to the late Fred Dorner by popular sub- 

 scription, $2 from each subscriber. 



SELUNG IS EASIEST. 



If one's stock gives satisfaction, the 



selling end of the business is easy. 



Pansy seed selling faster than it is growing, 

 due to the advertisement In The Review; shall 

 have to reduce space for a while. — Wm. Toole 

 & Sons, Baraboo, Wis., July 17, 1911. , 



THE CANADIAN CONVENTION. 



This year's convention of the Cana- 

 dian Horticultural Association, August 

 9 to 11, promises to be a still greater 

 success than any of its predecessors. 

 Being held in Ottawa, Canada's capital 

 city, so easy of access from New York 

 state, not a few American florists will 

 attend before going to Baltimore. 



The trade exhibit will be somewhat 

 larger than ever before. In fact, the 

 Canadian convention will draw a few 

 exhibitors from Uncle Sam 's side of the 

 border line, who are cultivating the 

 Canucks' business. 



Goods will be admitted into Canada 

 in bond and will remain in bond in the 

 exhibition hall, and there will be no 

 inconveniences resulting from crossing 

 the line. 



Eeciprocal trade relations will, no 

 doubt, be discussed and the meeting 

 will be exceedingly interesting in this 

 connection. Wm. C. Hall, Sec'y. 



CHICAGO. 



The Great Central Market. 



There has been comparatively little 

 change in the market conditions in the 

 last week. Business continued excel- 

 lent all through the week of July 17 

 to 22, Saturday giving the biggest day 's 

 business this market ever has done in 

 July. The present week opened with 

 an absence of city demand, due to the 

 rainy Sunday, but with an excellent 

 volume of shipping business. It ap- 

 pears that stock is as scarce all through 

 the central west as it is in Chicago, 

 and buyers are calling for more flowers 

 than this markefk. is able to supply. 

 There are flowers, but not always the 

 flowers the orders call for. 



There has been a decrease in the sup- 

 ply of Beauties, and strictly first-class 

 long-stemmed stock is commanding a 

 premium. Most of the arrivals now 

 are cut from the young plants and 

 medium to short lengths predominate. 

 The same thing is true of all roses. 

 Most of the old plants are getting their 

 rest and the stock arriving is cut from 

 young plants, with the result that there 

 are many more short-stemmed flowers 

 than there are medium or long-stemmed 

 roses. Killarney continues to show ex- 

 cellent color. White Killarney has a 

 great deal of pink in it, and such 

 Kaiserin as come in are quickly taken 

 up. One seldom sees Bride. Not many 

 Richmond arrive and there is little call 

 for it. Maryland is selling well. It 

 is noted that Prince de ±sulgarie al- 

 ways brings reorders when shipped out 

 of town. Some stock of fair length is 

 being cut of this variety. Mrs. Ward 

 is showing some increase in length of 

 stem and also sells well. 



Carnations are practically out of the 

 market. A few good whites still ar- 

 rive, but there are not nearly enough for 

 the demand. Asters are coming in 

 much more plentifully than a week 

 ago and average prices are lower. The 

 weather has been against the aster 

 crop. The flowers have been late, and 

 they have been poor. It is said by 

 many that they never have seen a July 

 in which such low grade asters brought 

 such first-class prices. This condition 

 promises to change rapidly now that we 

 havlB had a gooC rain with lower tem- 

 perature. Gladioli also have come in 

 much more abundantly and the prices 

 in this department, which heretofore 

 have been more than good, have taken 



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