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26 



The Weekly Florists' Review. 



AUQUST 3, 1911. 



THE LEO NIESSEN CO. 



GLADIOLI 



Fine commercial varieties, red, white and 

 pink. Can furnish a quantity of one color 

 at short notice. $3.00 to $5.00 per 100. 



ASTERS 



The best, 

 Good stock, 



per 100, $2.00 

 per 100, $1.00 to 1.50 



Sweet Peas, - - per 100, $0.75 



Valley, - per 100, $3.00 to 4.00 



Easter Lilies, per doz., $1.50; per 100, $10.00 



FIELD-GROWN 

 CARNATION PLANTS 



Knobantreas 



R. Pk. Knoliantreaa 



White Knohantreaa 



Dorothy Gordon 



Th. LaiNTSon 



Victory 



Victoria 



Winona 



Beacon 



Quaon 



Winsor 



Boston Market 



Perfection 



Laidy Bountiful 



The plants we are offering are all in fine 

 condition. They are ready for delivery now. 

 We will send you a complete list and 

 quotations for the asking. 



The Leo Niessen Co. 



WHOLESALE FLORISTS 



1200 Arch Street, PHILADBLPHIA, PA. 



Open from 7 a. m. to 6 p. m. 



Mention The Review wben you write. 



the Ionia Pottery Co. and mayor of 

 Ionia, Mich.; E. P. Metz, Odell, 111.; 

 Mr. Grohmann, Jr., Saginaw, Mich.; 

 Henry Leitz, for many years with W. J. 

 & M. S. Vesey, Fort Wayne, Ind. 



PHILADEIiPHIA. 



The Bislng Eastern Market. 



Asters and gladioli are increasing in 

 numbers, as well as some of the other 

 flowers. The total quantity is about the 

 same as it has been for the last fort- 

 night. There is a moderate amount of 

 business; supply and demand are bal- 

 anced fairly evenly. 



The aster is the principal flower. 

 Ostrich Plume has come. While there 

 are a few fine asters of this variety, and 

 of Queen of the Market, most of the 

 stock is classed as ordinary. Gladioli 

 are good. America leads, followed by 

 May, Augusta and the red. Some new 

 crop Beauties have come. They are 

 welcome. Maryland and Kaiserin are 

 the leading roses. Good sweet peas from 

 New York state are more numerous. 

 Cattleyas are scarce. Easter lilies are 

 in demand, and some days there are not 

 enough to go around. There is no change 

 in valley. Greens continue dull. 



Club Meeting. 



President Heacock called a large 

 meeting to order, Tuesday evening, Au- 

 gust 1. The club decided to take the 

 Royal Blue train on the Baltimore & 

 Ohio, leaving Twenty-fourth and Chest- 

 nut streets at 10:17 Tuesday morning, 

 August 15, arriving in Baltimore at 

 12:16, in good time for the opening of 

 the S. A. F. convention. Excursion 

 tickets, $4. A special car for the club 

 members will be attached to the train 

 at Philadelphia, where Chairman West- 

 cott will dispense hospitality. All go- 

 ing to the convention are cordially in- 

 vited to join the party. No hotel head- 

 quarters were oflScially chosen. The 

 bowling team will be: D. T.Connor, cap- 

 tain; John H. Dodd, William Bobertson, 

 Frank Adelberger, E. J. Irwin, Samuel 

 Batcheler. 



A carefully prepared paper on park 

 gardening was read by Xavier E. 

 Schmitt, which received hearty applause 

 and the club's vote of thanks. 



FINE 3STERS 



White, pink, lavender, purple, $L(K) to $2.00 per 100. 



GLADIOLI 



In all colors, $3.00 to $5.00 per 100. 



EASTER LILIES 



The best value in white, $1.00 to $L50 per dozen. 



ROSES 



Kaiserin, Killamey, $4.00 to $6.00 per 100. 



WHITE FLOWERS 



In variety for design work. 



ROSE PLANTS 



1000 Richmond, 3-inch, $5.00 per 100. 

 500 White Killamey, 3-inch, $5.00 per 100. 



BERGER BROS. 



Wholesale Florists 



1305 nibert Street, Philadelphia, Pa. 



Mention The Review when you wrif . 



Conard & Jones, West Grove, Pa., ex- 

 hibited a fine vase of flowers of their 

 beautiful pink canna, Mrs. Alfred F. 

 Conard. 



The Philadelphia Bulwark. 



I have often wondered whether flo- 

 rists generally understand what makes 

 a successful greenhouse business, a 

 business that can be depended upon to 

 produce good returns year after year. 

 I did not understand it myself until 

 the necessity arose for studying the 

 varying conditions that surround each 

 grower's establishment, in order to 

 write about them intelligently. It is 

 apparent to the newspaper man of 

 today that the shipping business of 

 Philadelphia is growing in supplies, in 

 seeds, in cut flowers, in plants. It is 

 also apparent that success today re- 

 quires quite as much ability, in a dif- 

 ferent way, as in former years. It is 



also apparent that there are more fail- 

 ures, because in the old days pretty 

 much everybody succeeded more or 

 less. 



The foundation of the success of the 

 plant business lies in the ability to 

 produce at a reasonable price a regular 

 supply of plants on which dependence 

 may be placed. This calls for a com- 

 bination of cultural skill, business sa- 

 gacity, reliability and entire freedom 

 from the American tendency to specu- 

 late. The reward is the confidence and 

 respect of the profession and a certain 

 income, superior to that which can be 

 obtained from any kindred pursuit. 



A fair example of what I mean may 

 be found at Holmesburg in Charles D. 

 Ball. Mr. Ball built three greenhouses, 

 each 26x100, in 1879. Through perse- 

 veringly keeping to his purpose and 

 through his ability, he has made the 



