26 



The Weekly Florists^ Review* 



AUQtJST 10, 1011. 



THE FLORISTS' REVIEW 



G. L. GRANT, Editor and Manaoeb. 



PUBLI8HKD KVEEY THUESDAT BY 



The FLORISTS' PUBLISHING CO. 



530-560 Caxton Building, 



508 South Dearborn St., Cbicaso. 



Telkphonk, Haeeison 5429. 



bxaibtebxd cabi4b addbx8b, itx>bvix'w. ohioaoo 



New York Office: 



BoroufiTh Park Brooklyn, N. Y. 



J. Austin Shaw, Managee. 



SubscrlptioD price, $1.00 a year. To Canada, $2.00 

 To iCurope. $2,60. 



Advertising rates quoted upon request. Only 

 strictly trade advertising accepted. 



Advertisements must reach us by 5 p. m. Tuesday, 

 to Insure Insertion In the Issue of that week. 



Entered as second class matter December 3, 1897. 

 at the poet-office at Chlcasro, III., under the act of 

 March 3, 1879. 



This paper Is a member of the Chicago Trade 

 Press Association. 



INDEX TO ADVEBTISEBS, PAGE 98, 



CONTENTS 



The Retail Florist— You'll Agree 13 



— The Wreath (illus.) 13 



— A Pew Summer Windows 13 



— Baseball for Publicity (Illus.) 14 



Seasonable Suggestions — French Bulbs 14 



— Mignonette 14 



— Rambler Roses 14 



— Transplanting Seedlings 14 



Colli Storage Lilies 14 



Vincent's Place (illus.) 15 



Stock for Park Bedding 15 



Annual Lupines for Winter 15 



Antirrhinums 15 



Orcliids — Seasonable Suggestions 16 



Stocks for Winter Bloom 16 



Reappraisements 16 



The Detroit Outing (illus. ) 16 



Carnations — Coal Ashes In Bench Soil 17 



— Dead Leaves After Benching 17 



— Chemicals in Compost Heap 17 



— Twentieth Century (illus.) 17 



Propagating Snapdragons 18 



Chrysanthemums— Polly Rose in Frames 18 



— Leaf -disease of Mums 18 



Pollworth's New Place (illus.) 18 



Pluraosus Tips Scorched 18 



Canterbury Bells for Spring 19 



Begonias Not Flowering 19 



Sweet Peas— Sweet Peas Not Flowering 19 



— Sheep Manure for Sweet Peas 19 



Ferns — Caterpillars on Ferns 20 



— Soil for Boston Ferns 20 



— Aphis on Ferns 20 



Plate Glass Conservatory (illus.) 20 



Western Growers Organize 20 



Canadians In Session 21 



Ten Weeks' Stocks 21 



Geraniums — Geranium Sports 22 



Fixing the Responsibility 22 



Splrn? as for Memorial Day 22 



Peonies— Peonies Did Not Bloom 22 



Obituary 23 



Boston 23 



American Carnation Society 24 



American Gladiolus Society 24 



American Rose Society 24 



News Notes and Comments 25 



Ladies' S. A. F 26 



Society of American Florists 26 



Cliicago 26 



Philadelphia .32 



Pittsburg 38 



Vegetable Forcing 42 



— For Rhubarb and Mushrooms ".'.'.'.'. 42 



News Notes .^ 42 



St. Louis yTT. '. ! 44 



Steamer Sailings t 48 



Seed Trnde News— Floradale Farta (illus.)... 50 



— Harrisli Bulbs 51 



— French Bulbs Are In 51 



— Dutch Bulbs 52 



New York 52 



Washington 56 



Nursery News — Southerners Will Meet 64 



— Nurseryman and Entomologist 64 



Indianapolis, Ind 66 



Padtic Coast — Burlingame, Cal 68 



— Snn Francisco 68 



— Portland, Ore 69 



— A Large Sign in Elk Colors 69 



Providence 70 



Pittsfleld, Mass '... 70 



New Orleans 72 



Milwaukee 74 



New Bedford, Mass 76 



Baltimore 76 



Ashtabula, 76 



Greenhouse Heating— Heating Florists' Dwell- 

 ings 86 



— Hot Water for One House g6 



— Heat for Service Building 87 



Rochester 88 



Newburgh, N. Y 92 



Millhrook, N. Y 92 



Cincinnati 94 



Detroit 96 



Fort Wa.vne, Ind 96 



Paxton, III 96 



Annual Special 



Convention Number 



OUT AUGUST 17 



Even larg^er and liner than 

 in other years. It marks the 

 opening of the new season. 

 Reserve your space now. 



"Every one in the Trade reads 

 The Review ; the replies to my 

 small advertisement prove it." — 

 W. Bay. 



SOCIETY OF AHEBICAM FLORISTS. 



Incorporated by Act of Congress, March 4. 1901. 



Officers for 1911: President, George Asmus, Chi- 

 cago; vice-president, R. Vincent, Jr., White Marsh, 

 Md.; secretary, H. B. Dorner, Urbana, 111.: treas- 

 urer. W. F. Easting, Buffalo, N. Y. 



Annual convention, Baltimore, Md., August 15 to 

 18 19U. 



Besiilts briog adTertising. 

 The Seview brings results. 



There is some complaint of slow col- 

 lections, but that's always the case in 

 midsummer. 



It is easier to sell goods than to get 

 the money for them. Some salesmen 

 overlook the fact. 



It is reported that Louisville will send 

 a delegation of twenty boosters to the 

 Baltimore convention. 



No; this is not The Review's Special 

 Number, though it contains 100 pages. 

 The Special comes out next week. 



Ralph M. Ward, New York bulb im- 

 porter, is sending retail florists a card to 

 hang in their stores: "A Lily to a 

 Live Friend is Better than Ten to a 

 Corpse — 25 cents each." 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



Me. Murray will shortly publish 

 "Gravetye Manor; or, Twenty Years' 

 Work round an Old Manor House." It 

 tells the story of much work done in 

 garden, field and woodland for many 

 years past, during which the owner, W. 

 Robinson, the author of "The English 

 Flower Garden," has been at work. It 

 is likely to prove a treasure to all who 

 are interested in landscape gardening. 



BEADEB AND ADVEBTISEB. 



The prime effort in every successful 

 newspaper office is to interest the read- 

 ers — that's what makes a good adver- 

 tising medium. No matter how many 

 copies are circulated, if they are not 

 read they are wasted — they do the ad- 

 vertiser no good. Consequently, it is 

 a pleasure to get such letters as the 

 following: 



We Just want to let you know that we are sold 

 out of stock after two Insertions of our small 

 advertisement In The Review. We returned orders 

 for 8,000 plants after we were sold out. The 

 Review is the paper that brings results to adver- 

 tisers as well as furnishing much valuable and 

 interesting reading. — A. Spatb & Son, Embla 

 Park, Md., July 26, 1911. 



LADIES' S. A. F. 



The members of the Ladies' Society, 

 of American Florists will receive at 

 Hotel Belvedere, Thursday evening, Au- 

 gust 17, from 8:30 to 11. Tickets will 

 be issued from the secretary's desk 

 in the exhibition hall, Tuesday, August 



15. The president, Mrs. Phillips, re- 

 quests all members to call there, and 

 please wear your badge pins. 



The annual business meeting of the 

 Ladies S. A. F. will be held at Hotel 

 Belvedere Wednesday morning, August 



16, at 10:30. Business of importance 

 will come up at this time and every 

 member is urged to be present. 



Mrs. Charles H. Maynard, Sec'y. 



SOCIETY OF AMEBICAN FLOEISTS. 



Department of Begistration. 



Public notice is hereby given that S. 

 A. Anderson, of 440 Main street, Buf- 

 falo, N. Y., offers for registration the 

 begonia described below. Any person 

 objecting to the registration or to the 

 use of the proposed name is requested 

 to communicate with the secretary at 

 once. Failing to receive objection to 

 the registration, the same will be made 

 three weeks from this date. Descrip- 

 tion: An improvement on Begonia 

 Gloire de Lorraine; the yellow center 

 is twice the size of that of the regular 

 Lorraine; it is self -branching ; has five 

 petals in the flower instead of four; it 

 throws twice as many flowers as the 

 Lorraine. Name: Betty Anderson. 



H. B. Dorner, Sec'y. 



August 3, 1911. 



CHICAGO. 



The Qreat Central Market. 



There has been a decided slump since 

 last report. Business began to fall off 

 in the last days of July and the week 

 ending August 5 was easily the dullest 

 the Chicago wholesale market has ex- 

 perienced thus far this season. Sup- 

 plies of stock were so much ahead of 

 the , demand that prices were reduced 

 all along the line. There are those 

 who say the market situation is due 

 solely to the increase in supply, but it 

 is certain that hundreds of buyers who 

 called on Chicago for stock during the 

 July days when supplies were light are 

 among those who now have outdoor 

 flowers of their own, and hence need 

 not order from this center. As soon as 

 the asters and the gladioli get a knock, 

 from whatever cause, the market is 

 likely to recover over night, so that the 

 future is uncertain. 



The aster is the dominating flower. 

 Since August 1 supplies have increased 

 immensely and values, which were 

 ranging above normal, have fallen so 

 that they do not compare favorably 

 with the prices received in other years, 

 except what is now being realized for 

 the few high grade flowers that are 

 coming in. Most of the asters are ex- 

 tremely poor and when a buyer wants 

 strictly first-class stock he sometimes 

 has to work to find it. 



The receipts of gladioli have in- 

 creased only slightly less than has been 

 the case with asters. The quality of 

 the stock is fully as good as at any 

 previous date this season, but the 

 prices have been cut in two, and more, 

 for it is impossible to effect a clear- 

 ance at any price. 



