August 10, 1911. 



The Weekly Florists^ Review* 



67 



Hurry 

 Hurry 

 Hurry 





ANNUAL SPECIAL 



Convention 





OUT NEXT WEEK, AUGUST 17 



Containing a full, illustrated report of the Baltimore Convention and Trade's Display, 

 hot oflf the telegraph wires. You reach the whole trade through this issue, includ- 

 ing the stay-at-homes, who outnumber the Convention-goers more than ten to one 

 and buy more than ten times as many goods. 



How much space do you need? 



Use a full page or a classified, according to the quantity of stock you want to sell, 

 but, whatever your space, BE EARLY* New advertisements or changes of adver- 

 tisements must be in The Review office at 5 p. m. Tuesday, August 15, to be in time. 



Regular rates— $30.00 bays a foil page— parts of pages in proportion. Usual discounts to those holding annual contracts 



EVERYBODY READS THE REVIEW 



508 SOUTH DEARBORN STREET. .'. .'. CHICAGO 



THE FLORID' REVIEW. Chicago. 111. KENDALLviLLE. Ind.. Jftnu»ry 21. 1911. 



Genti-emen:— In looking over our advertising records for the last few years, we find that your publication has made a remarkable record 

 Since we began to advertise with you in 1907, for every dollar we have spent we have received $8.74 In direct sales. This leaves out, of course- 

 all the indirect Influences which our advertising has had, which, no doubt, amounts to a great deal. 



We think it only due you to let you know these facts, and we will be fflad at any time to testify to tlie value of your publl« 

 cation aa a medium for reachlnK blsli^cnule florists. Thanking you for your many favors, we are 



Yours very truly, McCray Refrigerator Co., T. T. Redington, Advertising Manager. 



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