The Florists^ Review 



AcGUST 16. 1912. 



tf % 



ASTERS 



The beet, 100, $2.00. Good stock, 100, $1.00-$1.50 



The quality is up to the usual standard for 

 this time of the season, the blooms being large 

 for early varieties. 



GLADIOLI 



T-i;. $4.0i-$6.00 per 100 



M 



Good flowers, clean stock, in perfect condF 

 tion. Can furnish them in i|pantity of any vari- 

 ety you wish. 



VALLEY . . 100, $3.00-$4.00 

 EASTER LILIES . doz., 1.50 



LILIUM RUBRUM .... bunch, $1.50 

 LILIUM RUBRUM, short stems . 100, 5.00 



FIELD-GROWN CARNATION PLANTS. 



Look for our classified advertisement. We know we can give you entire satisfaction 

 AS to the quality of ^ur plants. 



THE LEO NIESSEN CO., Wholesale Florists 



N. W. Corner 12th and Race Sts. xi :t tt PHILADELPHIA, PA. 



Mention The RcTlew when yon write, 



ning to ship his excellent line of asters 

 into this market. 



Henry Goebel, of Fort Thomas, Ky., 

 has a nice crop of asters blooming at 

 this time. 



Eddie Bossmeyer is back again after 

 his brief vacation. 



Miss Jennie Adrian returned last 

 week from a trip spent in the eastern 

 metropolitan centers. 



Callers: Martin Beukauf, of Bayers- 

 dorfer's, and L. B. Brague, the fern 

 man, from Hinsdale, Mass. C. H. H. 



BEWABE! 



The Subscription Swindler. 



Once more The Eeview warns the 

 trade against traveling subscription 

 agents. The Review agents all are 

 well-known men, permanently located 

 in the territory they represent. Don't 

 pay money to strangers. 



A petty swindler is traveling through 

 the east collecting subscriptions where 

 he can, sometimes signing the name 

 Cook, sometimes Thomas, etc., etc. 

 With him it is anything to get the 

 money, for he is a swindler. Don't 

 pay money to strangers. Mail your 

 subscriptions direct to The Review 

 office and be safe. 



Tell your friends. 



FHILADELFHIA. 



The Rising Eastern Market. 



The cut flower market has fallen off. 

 There are more flowers coming into 

 town, without a corresponding increase 

 in orders. Even white roses have been 

 in oversupply, an unknown condition 

 during the greater part of the last six 

 weeks. Asters are abundant. A few 

 are fine, commanding $3 per hundred. 

 A few superb flowers earn $5 per hun- 

 dred, but two-thirds of the stock is 

 poor, so poor that it is difficult to mar- 

 ket at low prices. Roses are abundant, 

 mainly old stock, Maryland and Kai- 

 serin predominating, with a sprinkling 

 of new crop blooms. The price of gla- 

 dioli i$ receding under heavy receipts. 

 Valley is of good quality; it is in fair 

 request. There are not many Easter 



BERGER BROS. 



WHOLESALE FLORISTS 



I40-I42 N. 13th St. 



Philadelphia, Pa. 



Wish to co=operate with you 

 in increasing your business 

 for the coming season. 



Mention Tbe Review wneo vou wnie 



lilies. The warm weather has increased 

 the supply of outdoor flowers. 



Mr. Heacock's Achievement. 



Joseph Heacock has successfully ac- 

 complished a difficult undertaking — the 

 transfer of his entire stock of roses 

 from Wyncote to Roelofs. This trans- 

 fer is especially noteworthy for two 

 reasons — the quality of the houses at 

 Roelofs and the quadrupling of the num- 

 ber of his roses since the new place was 

 started. Much has been said and writ- 

 ten about Roelofs; it is only necessary 

 here to refer to the plant of the Joseph 

 Heacock Co. as a masterpiece in hotti- 

 cultural construction. The two mam- 

 moth houses, covering between them al- 

 most 40,000 rose plants, are wonderful 

 examples of lightness and durability. 

 The power plant is thoroughly equipped 

 in every detail, with modern machinery. 

 The visitor to Roelofs feels that the 



mind that planned and executed every 

 detail of the work on this place ha(i 

 confidence in the future of floriculture. 



The varieties of roses grown at Roe- 

 lofs, with their quantities, are roughly 

 something like this: Over half of the 

 total number are Killarney, over one- 

 fourth are White Killarney, of the re- 

 mainder about one-half are Richmond,, 

 the other half divided between Lady 

 Hillingdon, Radiance, Mrs. Aaron Ward 

 and a lesser number of the new Double 

 White Killarney. 



The new house is identical with the- 

 older one in length, 600 feet, but it i» 

 one-quarter wider, seventy-two feet, and 

 reduces the average cost of housing 

 each plant some ten per cent. The new 

 house is even-span, as against the shade- 

 less ridge in the house of two years ago> 

 The ridge with the central third of the 

 roof is truss supported, an innovation,, 

 posts supporting the remainder of the 



.Jl. 



