The Florists* Review 



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ASTERS 



The Best. per 100, $2.00— $2.50 



First per 100, 1.00— 1.50 



The midseaEon crop of much better qual- 

 ity. We have a good supply of the bet- 

 ter flowers, and can furnish you excel- 

 lent value in all grades. 



Easter Lilies per doz., $1.50 



Easter Lilies per 100, $10.00 



Rubrum Lilies per 100, 5.00 



Look for our classified advertisement of 



BEAUTIES 



$1.00— $3.00 per ddzen. ' / e 



Can supply quantity in all grades and we can 

 assure you of very good quality for this time of 

 the year. Plenty of the short and medium sizes 

 selling at 6 and 8 cents. 



KAISERIN-WHITE KILLARNEY 

 MARYLAND 



$3.00— $6.00 per 100. 



Short Roses for design work $2.00 per 100 



FIELD-GROWN CARNATION PLANTS. 



THE LEO NIESSEN CO., wholesale Florists 



N. W. Corner 12th and Race Sts. is is :: PHILADELPHIA, PA. 



Mention The Revlpw when you write. 



Pittsburgh Cut Flower Co., published in 

 the August 15 issue of The Florists' 

 Eeview, has already brought the com- 

 pany many orders. 



The McCallum Co. reports business 

 good for August, with plenty of good 

 stock and everyone back from vaca- 

 tion except Edward McCallum, who 

 left Monday for the convention. 



Lawrence L. Voight, formerly with 

 W. J. Palmer & Son, Buffalo, N. Y., 

 will make Pittsburgh his headquarters 

 while attending the Carnegie Teck 

 School, branch of electric engineering. 



Visitors last week were: M. J. Bea- 

 tus, Dayton, O. ; Joseph Thomas, Greens- 

 burg, Pa.; William Griffith, Mononga- 

 hela, Pa. T. P. L. 



PHILADELPHIA. 



The Bising Eastern Market. 



Never in the history of the cut flower 

 market have such asters been seen. 

 They are marvels of perfection in the 

 strain and in culture. They command 

 a record price, $6 per hundred, and are 

 considered excellent value at that sur- 

 prising figure by competent judges. 

 There are just a few of them; they are 

 received by the hundred, almost by 

 the thousand, with a good range of 

 color. Asters dominate the market. 

 There are more good asters than a week 

 ago, but the bulk of the stock is of 

 poor quality and hard to sell. 



Itoses are much more plentiful, Mary- 

 land especially so. Prices rule low. 

 There are more Beauties than is usual 

 in August, mostly medium and short. 

 They sell fairly. There are a few good 

 carnations; Mrs. C. W. Ward is the best 

 grown. Gladioli are in strong supply. 

 There is no special demand for them, 

 although many are sold at moderate 

 prices. Cattleyas are exceedingly 

 scarce. Outdoor flowers generally are 

 little sought. Valley is in fair request. 

 Gardenias are quiet. There is just a 

 little call for adiantum. The shipping 

 orders are the life of the market. 



Our Delegation. 



The main body of Philadelphians left 

 Twenty-fourth and Chestnut streets 

 Monday, August 19, at 10:17 a. m., over ' 



BERGER BROS 



WHOLESALE FLORISTS 



I40-142 N. 13th St. 



Philadelphia, Pa. 



Wish to co=operate with you 

 in increasing your business 

 for the coming season. 



20,000 Carnation Plants 



STRONG, FIELD-GROWN 



WHITE ENCHANTRESS MRS. C. W. WARD 



DOROTHY GORDON ALMA WARD 



WRITE FOR PRICES 



Mention TM Keview woeo Toa wnie 



the Baltimore & Ohio railroad. That is, 

 they were supposed to leave then. As 

 a matter of fact, their patience was 

 tried by a forty-minute wait before the 

 train pulled out of the depot. The party 

 consisted of Robert Craig, Charles W 

 Kahlert, Robert Kift, Arthur H. Lan 

 ser, Clifford Earl Larzalere, Fred J 

 Michell, Jr., Stephen Mortensen, Mrs 

 Mortensen, Leo Niessen, William Rob 

 ertson, Theodore Shober, J. Otto Thi 

 low and John Westcott. The Pennsyl 

 vania railroad carried William K. Har 

 ris and Mark P. Mills, while the list of 

 those who went out earlier and later 

 swells the total to nearly fifty. The 

 convention tells of their doings. 



A New Idea. 



The scaffolding from the Ritz-Carltpn 

 had come down, showing the strong 

 architectural lines of the hostelry and 

 the quiet beauty of the Sign of the 



Rose beside. Inside the flower shop 

 there are two men; one is talking ear- 

 nestly to the other. It is Mr. Fox. 

 Listen 1 "My idea is to teach bright 

 young men to become florists, to do all 

 the practical work under supervision, 

 from the rudiments up to the most elab- 

 orate arrangement. They must study, 

 too, carefully, lessons about flowers, 

 their meaning, their uses, all that 

 teaches a thorough knowledge of sales- 

 manship. One year with me will fit the 

 student to fill a first-class position any- 

 where, far better than will three years 

 spent as an employee in a florist's 

 shop. ' ' 



Mr. Fox then read extracts from the 

 lessons, showing great care in their 

 preparation, combined with a happy 

 manner of explanation that was most 

 pleasing. Mr. Fox's school of instruc- 

 tion has been run three years in con- 

 nection with the Sign of the Rose. He 



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