68 



The Florists Review 



August 22, 1012. 



FLOWER BOXES That Are Di^indlive 



Neat Printing, High 

 Quality and Finish of 

 Material give distinc- 

 tion to 



SEFTON 



FOLDING CUT FLOWER AND 

 CORRUGATED DESIGN STYLE 



FLORISTS' BOXES 



Equalize and standardize the quality of your packages and floral effects. Have them 

 recoanlzed by uniformity of neatness, attractiveness and safety in protection. The result 

 will be increased orders. 



THE SEFTON MFG. COMPANV, ?S.yc^.^J?.?™^£Z' bSSS^^ 



IfentloB Tbr B«t1«w when tog writ* 



STANDARD MAIL 

 TUBES 



BEST- SAf EST- CHEAPf ST 

 WAY OP MAHIHG PtAWTS 



^ OUR NEW TUBE 



"Covered with tough paper 

 >with ends to "tuck in." 



VERY LIGHT AND STRONG 



A time saver. Send for eamples. 



STANDARD MFG. CO. 



Second and Vine Streets 

 PHILADELPHIA. PA. 



Mfoflon Th«» KHTlew when yon wrlt». 



as Ricard, S. A. Nutt, La Favorite, 

 Beaute Poitevine, Marquis de Castel- 

 lane, E. H. Trego, Jean Viaud, Paul 

 Crampel, Dryden, Jacquerie and John 

 Doyle always sell. Cannas are in great 

 request; so are scarlet salvias, helio- 

 tropes, petunias, verbenas, variegated 

 and green vincas for vases and boxes, 

 dahlias, coleus, alternantberas, ager- 

 atums, asters, English and German ivies 

 and lobelias. In early spring, pansies, 

 forget-me-nots, double daisies and Eng- 

 lish primroses are popular. C. W. 



SOUNDS FAMILIAE. 



A retail dealer who says he is sick 

 and tired of reading the ordinary line 

 of "bunk" some manufacturers hand 

 out about their factories, writes the fol- 

 lowing to the Boot and Shoe Recorder: 



My store Is located on one side of a street, 

 paved principally with Illinois mud. The front 

 portion of the Rlore I use for windows. These 

 are made of glass, set in square frames. The 

 door is also in the front of the store, of the 

 most approved pattern, opening on hinges. At 

 the tKJttom of the store I placed the floor, re- 

 serving ttie top of the room for the ceiling. 

 The walls are at the side and run straight up. 

 An impreved Jewel heating stove is part of the 

 equipment, and in the year 1907 I put In a new 

 8-inch stovepipe, two feet longer than the other 

 one. I use the wall space for a variegated 

 stock of shoes, some of which I had the mis- 

 fortune to buy four years ago. The shoes are 

 kept In pasteboard cartons. A number of chairs 

 are scattered about the premises and are used 

 principally for customers to sit on. 



Every Retailer Needs 

 This Book. 



It is the 



Album 



of 



Designs 



To be used in taking orders lor Fu- 

 neral Designs, Wedding Decorations 

 and Bouquets, Commenoement Flow- 

 ers, Table Decorations and all cnt 

 flower work where It is not practica- 

 ble to show the customer the finished 

 article as it will be when ready for 

 use. With this Album you can show 

 all the standard designs and many new and heretofore unpublished pieces. 



96 pages, nearly 300 designs and decorations, beautifully printed on heavy glazed 

 paper, handsomely bound in a cover that will stand wear. 



No restrictions on its sale. 



PER COPY 

 POSTPAID 



$6.00 PER DOZEN BY EXPRESS 



[You should equip your undertaker and other selling agents with this helpful book.] 



FLORISTS' PUBLISHING CO. 



Publishers of 



508 S. Dearborn Street, r^glKS'li^s^'s^MigiTAL ( ChicaiTO, III. 

 (Caxton BIdg.) ] the ALBUM OF designs ) ^»"*'**6^» 



ALWAYS MENTION 

 THE 



FLORISTS' REVIEW 



WHEN WRITING 

 ADVERTISERS 



