

The Florists' Review 



Adocst 22, 1912. 



PAPER WHITE 



Narcissus 



WHITE ROMANS 



Lilium Candidum 

 Purity Freesias 



Beady for Delivery 



BOSTON 



//ALL 



SUNDRIES 



For The 



FLORIST 



BOSTON 



//ALL 



obtaining their news at great expense. 

 Added to their educational side, they 

 conduct business for us at extremely 

 small returns to themselves; in fact, 

 they act as brokers, spending the 

 money received for advertising in 

 efforts to improve their service to their 

 subscribers. We have no figures show- 

 ing the amount of money which 

 changes hands as a result of the adver- 

 tising contained in the columns of our 

 trade papers, but it certainlv must run 

 up into several millions of dollars a 

 year. 



The great advantage which our trade 

 possesses over other lines of business 

 in its use of these papers lies in the 

 fact that it obtains direct returns from 

 its advertising as against the very 

 indirect and sometimes wholly unsatis- 

 factory returns obtained by the gen- 

 eral advertiser, who may spend thou- 

 sands of dollars in a campaign of 

 education of the people, where it is 

 only necessary for us to spend our 

 tens. 



The Convention Sports. 



These result in decided pleasure to a 

 great proportion of those who attend. 

 Were it not for the sports, the proba- 

 bilities are that attendance at our 

 meetings would be considerably re- 

 duced in number. It is also true that 

 "all work and no play makes Jack a 

 dull boy." To the sports and games 

 there can be and is no objection, but 

 these events should be arranged so as 

 not to interfere whatsoever with the 

 business program. For that reason, I 

 would urge that all sports take place 

 on the fourth day of the convention, 

 our day of recreation. All business 

 having then been transacted, everyone 

 could enjoy the games, whether it be 

 a bowling match, shooting, or the races, 

 and 80 on, and I believe each and every 

 member would appreciate the privilege 

 of being able to attend. As the sports 

 program is now conducted, many of us 

 cannot be present on account of other 

 duties. 



Finale. 



T am proud to be your presiding of- 

 ficer this year. Let us come together 

 during this meeting to the material 

 benefit of ourselves and of all mankind, 

 so that when we leave this wonderful 

 city we may return home rejoicing in 

 the knowledge gained, the friendships 

 renewed and the new ones made, which 

 will cement us in stronger bonds to the 

 ends of our lives. 



Generosity of thought and action is 

 an attribute of the florist, because we 

 live close to nature, and no body of 

 men and women anywhere stands more 

 ready to extend a helping hand to a 

 brother or sister in trouble. We are 

 becoming more broad-minded as we 

 mingle with the world, more united for 

 progress and the general distribution 

 of our discoveries in order that our 

 fellow tradesmen may be benefited. 



Let us strive to increase the love 

 of flowers universally, not only for our 

 own selfish or money making purpose, 

 but for the elevation of mankind. 

 Neither should we confine our efforts 

 to our own country, but let us make 

 use of them freely wherever we can 

 extend our cult from country to coun- 

 try the world over, in the endeavor to 

 bring about that peace and good will 

 which will ultimately reign throughout 

 the world and bring us into one 

 brotherhood of communion and fellow- 

 ship. I thank you yet again for your 

 attention and your welcome. 



■aHnHnHnanaaiDHnaaHCHaanB 

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MIGNONETTE 



g Boddington's 

 g ^ Majesty 



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npHE finest of all the Fancy Varieties of 

 * Mitrnonette for Winter Forcing; seed 

 Leaved from select spikes under glass. We 

 have received many testimonials with 

 regard to the excellence of this variety. 



Trade Packet, 60 cents; ^-Ounce, $1.00; 

 Ounce, $7.50. 



ARTHDRT.BODDINGTON 



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