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; AUGDST 29, 1912. 



The Florists^ Review 



» 



K*> 



The Bavinia park pictures in this 

 issue were made by Fred Lembke, of 

 W. W. Barnard Co. 



The name of Otto Abele, of New 

 Orleans, was incorrectly printed last 

 week, as Eble. The editor fefels even 

 worse about it than Mr. Abele does. 



Charles Balluflf won the diamond 

 medal as the best bowler. All the 

 other bowling matters were fully and 

 exclusively reported in last week's is- 

 8ue of The Eeview. 



W. B. Pierson states that the new 

 rose of A. N. Pierson, Inc., has been 

 named Miladi, suggested by F. E. Dor- 

 ner. La Fayette, Ind., who, in case the 

 name is accepted for registration, re- 

 ceives $100 as a prize. 



At the suggestion of Harry A. Bun- 

 yard, the men who bought space in the 

 trade's display made up a purse with 

 which to purchase a handsome watch 

 for Superintendent John Young, whose 

 work had been thoroughly pleasing to 

 the exhibitors. 



The members presented K. Vincent, 

 Jr., and Mrs. Vincent with a handsome 

 cabinet of silver as a token of the 

 esteem in which they are held. The 

 presentation was made at Kavinia park 

 August 23, President-elect Farquhar be- 

 ing the spokesman. 



E. E. Jones, Richmond, Ind., last 

 week became a life member of the S. A. 

 F. He is 18 years of age and, except 

 for F. H. Traendly's son, who became 

 a life member while still in baby 

 clothes, he enjoys the distinction of 

 being the youngest person who ever 

 has become a life member of the so- 

 ciety. 



The gate receipts at the convention 

 . amounted to practically $1,000, but the, 

 rent was increased $500 because the 

 general public was admitted and adver- 

 tising and other extra expenses ate up 

 the bulk of the income. It looks as 

 though the society might well recognize 

 the wishes of the exhibitors in the mat- 

 ter of excluding the general public. 



Joseph Heacock, treasurer of the Hail 

 Association, made a record trip to the 

 convention. He left home at 5 p. m. 

 Wednesday, August 21, on the 18-hour 

 train, attended the meeting of the Hail 

 Association, the closing session of the 

 convention, looked over the trade's dis- 

 play and at 2:30 took the 18-hour train 

 back to Philadelphia, reaching home for 

 breakfast Friday morning. -..,• 



The Chicago convention was one of 

 the best the exhibitors have had. Busi- 

 ness was good so long as the people 

 were about the convention hall. The 

 attendance of the general public was 

 not large enough to interfere. There 

 was nothing doing in the trade's dis- 

 play Wednesday afternoon or Friday, 

 which gave the exhibitors really only 

 two days and a half in which to do 

 business. - - — 



In the basement refreshment room 

 nearly 1,600 lunches were served in the 



three days. A. I. Simmons, the Sixty- 

 third street retail florist, had charge. 

 He is a captain in the Seventh regi- 

 ment, I. N. G., in charge of the com- 

 missary department. When the regi- 

 ment goes into camp or on duty. Cap- 

 tain Simmons feeds a thousand men 

 three times a day, so providing for the 

 convention crowd was mere play for 

 him. 



W. R. Pierson is thoroughly in ear- 

 nest about his publicity campaign. He 

 has the right idea, for he will not coun- 

 tenance the press agents' "bunk" that 

 constitutes so large a part of what the 

 daily papers print about flowers. Mr. 

 Pierson is one of those who believe that 

 anything of a fake nature, while it 

 may swell the box office receipts at a 

 flower show, is harmful to the trade in 

 the long run. His idea is that the press 

 matter must not only be true but actu- 

 ally helpful to be valuable. That is 

 right. 



DECORATIVE PLANTINQ. 



There are certain general rules gov- 

 erning ornamental planting that, when 

 violated, offend good taste. Thelse 

 rules, known only to the initiated, may 

 be broadly defined as making the best 

 possible use of the surroundings, or 

 'natural landscape. Where that land- 

 scape is strikingly deficient, the short- 

 comings must be remedied. There are 

 modifications of this broad rule, where, 

 for instance, it is desired to make flat 

 country hilly, or to import an Italian 

 garden. Such changes require complete 

 alteration of anything that nature may 

 have done. These changes are so com- 

 plicated in their exhaustive detail as 

 to be of interest only to thflf few. The 



average woman or man wants to know 

 how t» assist r\a.^&, flot how to change 

 it. VaiaaiMe IdwTs, 'useful in their en- 

 tirety \k modifled, may be gathered ", 

 from the work of those who have given 

 careful study to the production of the 

 faiflW ^pleasing effects. I do not mean 

 by tl^ only the college-bred landscape 

 gardener, but it must include ialso that 

 larger army of natural landscape gar- 

 deners whose work teems with originitl* 

 ity and adaptability to difficult sur- 

 roundings. It is said the science of 

 law is simply good common sense, so it 

 may be said that the science of land- 

 scape gardening, is simply good taste. 

 Good taste may be best defined as an 

 appreciation of the beautiful. The 

 proof of good taste in landscape work 

 is shown in beauty of effect, suitability 

 of purpose, and harmony of surround- 

 ings. Good taste is offended by what 

 is ugly, what is unsuitable, what is out 

 of keeping with the environments. 



In the once popular old-time style of 

 planting known as carpet bedding, 

 color combination and surroundings, 

 while important, are of far less conse- 

 quence than mathematical exactitude. 

 The level of the bed, the exact position 

 and size of every plant, the evenness in 

 planting, are paramount. When you 

 gaze at one of these beds, perfectly 

 planted, you feel that you are gazing 

 on a masterpiece, something so perfect 

 that there is not a flaw. The cactas, 

 the euphorbia, the agave, each is in its 

 place in the pattern; the groundwork 

 of sedum, of echeveria or of alternan- 

 thera is so even, so perfectly trimmed, 

 that it resembles a carpet. With grace- 

 ful line and proper color combination 

 these beds excite admiration. 



The weakness of carpet bedding lies 

 in its inability to satisfy a large love 

 of the beautiful. It is perfect in itself, 

 but its sphere is limited. It is as 

 though you gazed on a sparkling dia- 

 mond, a gem of rare luster and perfect 

 finish, perfect in itself but wholly in,-, 

 sufficient to satisfy for any length- ,teif, . 

 time. You tire, you long for something 7^ 

 on which the eye may rest without 

 effort. This want is filled by the natural 

 landscape of tree and shrub and grass, 

 with, it may be, pond or stream or lake, 



Arrival of the Pk>dsts' Spcdal Triaa at fiavinia Park, Attgust 23. 



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