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58 



The Florists^ Review 



Septembbb 5, 1012. 



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Pacific Coast Department 



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For two days, August 16 and 17, we 

 had the heaviest rainfall we have ever 

 known to occur at this season of the year 

 in the Willamette valley. Everything in 

 the way of flowers growing in the open 

 was more or less damaged, but the late 

 crop of asters, not then in bloom, will 

 be much improved because of the 

 shower. The new early Crego aster, 

 which has been in bloom since July 23 

 and has met with such general approval 

 among the leading florists of Portland, 

 Seattle, Spokane and other cities of 

 the northwest, is now gone and the 

 main crop of the Improved Crego aster 

 and the new Oregon Monarch are com- 

 ing into flower in time to meet the 

 gro-wing demand. 



Mr. Whitlock, a retired florist of Sil- 

 verton, Ore., recently made his annual 

 visit to the McMinnville aster fields. 



Herbert & Fleishauer are planning 

 to erect a frame and stretch canvas 

 over their late aster field, to protect 

 the flowers from the October frost and 

 heavy storms of wind and rain. On 

 a recent Sunday this firm's aster fields 

 were visited by S. B. Hendee, of Hendee 

 Bros., Milwaukee, Ore., and Wm. Schau- 

 mann, formerly with W. Atlee Burpee 

 & Co., at their Fordhook seed farms, 

 but now with J. J. Butzer, of Port- 

 land, Ore. Both gentlemen were pro- 

 fuse in their praise of the choice speci- 

 mens then to be seen in full blossom 

 in the gardens, and specimens were 

 taken to Portland to be placed on ex- 

 hibition at the Florists' Club meeting 

 in that city. 



Mrs. Henry Clay Eckenberger, of the 

 Lakewood Conservatories, and her 

 nephew, S. S. Summers, were vis- 

 itors at. the aster fields of Herbert & 

 Fleishauer last week. Mrs. Ecken- 

 berger recently severed her connection 

 with the Tonseth Floral Co., of Port- 

 land, taking charge of the Lakewood 

 branch of the business, which com- 

 prises about 25,000 feet of glass and 

 suflicient ground to handle quite an 

 extensive wholesale business. 



H. T. F. 



ASTORIA, OEE. 



T have been intending to write you 

 something concerning Astoria for some 

 time. We have been in business for a 

 little over a year and have done well, 

 considering everything. The people 

 have been sending most of their trade 

 to Portland — why, I cannot say, for 

 there has been a florist here about 

 twenty years, and one went out of 

 business just a few weeks before I 

 came in. W^e have tried hard to al- 

 ways have a variety, but it is difficult. 

 It seems to make no difference what I 

 have in stock, all they want is carna- 

 tions; however, they want to see all 

 that is on the market. Asters are now 

 in and we get the finest that are grown. 

 This year we planted several hundred 

 snapdragons outdoors, in the hope that 

 we might create a demand for the 

 plants in the spring. I warrant you 

 that not as many as six people spoke of 

 their beauty, and we have some beau- 

 tiful shades of pink, red, yellow and 

 white. 



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We have grown a number of roses 

 this season, with the hope that we might 

 find something besides the Caroline 

 Testout and Karl Druschki. Our red 

 roses are Gen. MacArthur and Lady Bat- 

 tersea. These are both good on the 

 bush, but I do not like them as cut 

 roses. I especially want a dark, velvety 

 rose. 



This spring we grew quite a quantity 

 of bedding stock, but we did not sell 

 enough to pay us for the trouble. I 

 sold several hundred asters and about 

 the same number of lobelias. Cosmos 

 and ten weeks' stocks, most of the 

 people didn't know what they were. 

 We sell more geraniums than any other 

 bedding plant. Verbenas do well here, 

 but some people seemed to have failed 

 on it and they will not try the second 

 time. 



We have not put up any greenhouses, 

 for it has not seemed profitable. The 

 trade here depends mostly on funeral 

 work and therefore if we had green- 

 houses we would have to throw a great 

 deal away. 



Unfortunately, the undertaker here 

 sends most of his orders to Portland. 

 In reference to the discussion on un- 

 dertakers' commissions, I think they 

 make enough in their own business 

 without exacting a percentage from the 

 florist, and especially in small towns 

 where the florist has to depend on 

 funeral work to make a living. We 

 think this is the reason we do not get 

 the funeral work, because we are not 

 able to give twenty per cent, and it 

 comes hard to give ten per cent, which 

 we do. Charles E. Whiton. 



LOS ANGELES, OAL. 



The Market. 



There is little new to chronicle with 

 regard to stock. All varieties of out- 

 door flowers are still plentiful. «Gladioli 

 have eased up a little, especially the 

 better grades of America. Amaryllis 

 Belladonna has become quite a feature 

 and is even more plentiful than last 

 reported. Chrysanthemum Golden Glow 

 is in, but is not wanted — there are too 

 many other good flowers on the market 

 for mums to sell. Some of the best in- 

 door carnations seen for a long time 

 are now coming in from growers around 

 Gardena. The White Perfection and 

 Enchantress are splendid flowers for the 

 season, and the outdodr stock is better 

 than of late. Indoor roses find a much 

 better demand, though the supply is 

 limited. Prima Donna is now well dis- 

 tributed among the growers and is 

 showing its true quality.- At its best 

 this is a magnificent rose and its free 

 blooming qualities make it one of the 

 most profitable. The newer ones make 

 little headway in the market, as grow- 

 ers are holding back on them, but they 

 will be heard from later. Valley is 

 plentiful, but maintains its price, the 

 only shading being in large lots or on 

 orders for regular daily shipments. 



Various Notes. 



A writer who speaks of the large 

 number of growers and nurserymen who 

 have located at Montebello appears to 

 think there is no place in California 

 where frost is unknown. Contradic- 



LOS ANCELES FLOWER MARKET 



CHA8. E. Morton. Mgr. 414^ 8. Broadway. Loa Anir«le"* C»l. 

 THIS WEEK'S SPECIALS: 



Gladiolus America 13.00 per 100 



Gladiolus Mrs. F. King 3.00 per 100 



Amaryllis Belladonna $6.00 per doz. 



Asters 4.00 per 1000 



Cam.%tion Corbett, the kind that keeps 



well $5.00 per 1000 



Asparagus Sprays 75 per 100 



Brake 15c per bunch 



W* ar* handling th« antlra output of alshtaan lars* srowara. 



Write, rhiie ir Telepapk. Tnmii AtteitMi. 



Mention The Bcrlew when yon writ*. 



SHIPPING BUSINESS 



OUR SPECIALTY 



S. NDRATA, 



65S So. HOI St., Los Angeles, CaL 



Wholeaale 

 Floriat, 



Telephone Main 2987: Home F. 2604 



Mention Tbe Renew woer von write. 



TASSANO BROS. 



356 S. Hill St., Los Angeles, Cal. 



Prices f . o. b. Loa Angeles or Santa Omz, Oal. 



AllChseiil 



Mexican Ivy . . ,.1000, $3.00 

 Brake Ferns . . . .1000. 2.60 

 Asp. Plumoeos. .dos., S.SO 

 Huckleberry, banch, M 



GreeisudCitntwen 



Citb frsa Mkasws partiM 



Sunset Phone, Main 3111. 



Mention Tbe Bsrlew when yon write. 



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