10 



The Horists^ Review 



SKl'lKMBlvK 12, IDl- 



01 iiis ♦iinployer 's business. JIc must 

 keoj) his eyes open, of foiirso. ami his 

 ^ray matter Avorkiii;,'; otherwise he is 

 out of liis element in the intellijienco 

 'lepartment. 



DESIGNS FOR CRITICISM. 



W., \(nv ^'ork, sends a design for 

 • I'iticisni, Imt carefully conceals hi.« 

 identity. In case this meets his eye 

 it is to remind him that, so far as wc 

 iuiow. it is the universal practice to 

 'iro;) into the waste basket all anony- 

 mous matters. Xames never are used 

 Ijy 'I'lie K'eview without ])erinissioii, b'Jt 

 arc necessary if a coinnuniication is 

 '.i\ ii',ci\c attention. 



SOME LOCAL ADVERTISING. 



As an instance of the way in whicli 

 the enterj)rising and watchful llorist 

 Takes advantage of ]iublic events in 

 order to win publicity for his own busi- 

 ness, an advertising scheme recently 

 carried into effect by John K. Htel/.ig, 

 of Stelzig's Floral Store, Bcllefontaine, 

 <).. is well worth describing. Knowing 

 that horse racing would be a conspicu 

 ous feature at the a]iproa(diing county 

 fai), Mr. Stelzig resohed to offer a 

 horseshoe of tlowers to the Avinner of 

 tlic free-for-all pace, and he resolved 

 at the same time to arrange all the <1e- 

 rail^ of his i)lan in such a way as to 

 seciiic as mu(di ad\'ertising as ]iossibl(^ 

 in leturn for his exjienditure. Of course 

 the outlay for the Howers was consid- 

 erable, for a cheap or poorly made de- 

 sign \\()uld have been a poor advertise- 

 ment, but Mr. St(dzig is satisfied with 

 the icsults of his investment. 



.Mr. Stel/ig's account of the working 

 out of the }dan is as follows: ''About 

 a wei'k before the county fair openeil, 

 the iiewsii;ip(Ms of the city made an 

 nouncement, in their local columns, that 

 we were to give a floral horseshoe to 

 the \\inner oi' the free-for ;ill jiace. We 

 then ijot an aih^ertisement ]dai-ed in 

 the iilljciiil rariiiL: score liook. ( )ii the 

 da\ ni the lure, .'it 1 \>. Ml., amid a 



jilaced upon the neck of tbo horse and 

 ))hotographs were taken. On the fol- 

 lowing (Jay the daily newspapers, in 

 their reports of the races, made promi- 

 nent mention of the liorseshoe and its 

 donors. 



"The horseshoe we jiresented was 

 forty-six inches in lioight and twenty- 

 eight inches wide. It was filled with 

 shcll-jiink asters, bright red gladioli, 

 carnations and roses. A bououet of 

 Kadiance roses, tied with a large bow 

 of ])ink ribbon, served to fasten to the 

 lower right-hand corner of the shoe a 

 card tliat bore the following inscrip- 

 tion: 'This floral horseslioe w;is de- 

 signed and made at .Stid/.ig's Floral 

 Store and presented to the winner of 

 the free-for-all pace at the Logan 

 • Jounty Fair, held in Belief ontaine. O., 

 August 2;;, 1912. May good bud^ go 

 witli you. ' ' ' 



FIREPROOF DECORATIONS. 



A few years ago, when the insurance 

 coiiij)anies and lire authorities ])ut a 

 ban on decorations of wild smilax and 

 other inflammables in stores and 

 other places where Are risk is great, 

 it was feared that much harm had 

 been done the florists and dealers 

 in florists' supplies, who had been fur- 

 Jiishing these decorations. 15ut the 

 op]iosite has proved ik> bo th(> case; the 

 liusiness has been bettered. 



As an instance: Tlie accomj)anying 

 illustration shows an autumn decora- 

 tion just ])iit up at Hammond, Ind. llacf 

 it not been for the fire and insuriuice 

 regulations, the decorator could have 

 ]irocured all the dry, inflammable oak 

 foliage he wanted, for Hammond is in 

 an oak forest. But to avoid the lire 

 lisk lie had to apply to the dealer in 

 lloiists' supplies, whose oak foliage 

 is flreproofed. Practically all the 

 llorists' natural decorative materials 

 may now V>e had preserved and fire- 

 ]iroofed. And in the jirocess the color 

 is made almost anything tlie llori'^t 

 Avants. 



The |irep;ii( .' uiik >|ir;iy-- wcic (ii-t 



A Decoration of Fireproofed Oak Foliage. 



(•2'<iU.l lit betW 



pie, t lie lioi>es 

 outside of the 

 announcement 

 that tlu; liMive 

 natcd by us. ai 

 winner of tlie 

 the rac(^ had 1 

 nouncement w ; 



cell L',:iO( 



hue was 

 • .judges 

 was niai 



>^lloe, Wa^ 

 id ANOIlld 



frei'for- 

 leen woi 

 It- made 



I and ...oiiii peo- 

 hun.L' u|i on the 

 ' stand and an 

 le to tile efl^■et 

 ; made and do- 

 be L;i\eii to the 

 !ill |iace. After 

 I, a similai' an- 



tlle --ll<ie wa~ 



irougla 



conspicuousl\ tu the attention 

 of the trade last season liv one of tlm 

 • hicago dealers in florists' supplies, 

 who sold several tons of them. This 

 season they are being widely used, and 

 llorists all over the country are finding 

 them a source of ]>rofit. They go a 

 long way, as twenty-live pounds sufliced 

 for the heavilv filled window shown. 



and the stock can be used over and 

 over again, and worked up in designs 

 when no longer in request for decora- 

 tions. 



i AT McCONNELL'S. - 



. In the comparatively new store of 

 : Alexander McConnell, at Fifth avenue 

 I and Forty-ninth street in New York, 

 there has been installed the display 

 case shown in the accompanying illus- 

 tration. It is ten feet long, three feet 

 four inches deep and nine feet six 

 inches high, the ice (hamber being 

 overhead. The exterior, front and ends, 

 is of white enamel. The doors and ends 

 of the case, which stamis on a niavbb 

 base, are of two thicknesses of .glass, 

 the outer being beveled plate. The 

 back and top of the display- compart- 

 ment are beveled ))late mirrors. The 

 floor is vitrified tile, the shelves of 

 ]flate glass. The I'ase was built to or- 

 der for ;Mr. ]\lcConnell to harmonize 

 with the rest of the fixtures, by the Mc- 

 Cray Eefrigerator Co.. .1t;s l^ake street, 

 Xendallville, Ind. 



REFERRING TO THE NEW PEST 



.Mr. Gelveu is not alone in his trou- 

 ble with the pest he has written you 

 aliout, his letter appearing on page 12 

 of the issue for Sei)teml)er 5. We 

 have the same ]>est iiere on our [dace 

 and it is the worst we have ever liae. 

 to contend with, in the insect line- 

 It was first noticed on asters planted 

 inside. The asters were ]>lante(l in 

 April, and about the time they were 

 showin.g color the caterpillars apjieareii 

 in such numbers that ihoy strii)pe(' 

 every leaf from the plants. We pullc(i 

 up the asters and burned them. They 

 spread from the asters to almost every- 

 thing on the ]dace, and seemed to be 

 especially fond of mums. These are 

 the only jtlants that they are doing 

 any damagi^ to at i)resent. 



We liavi^ used Slug Shot, arsenate ot 

 lead and several other iiisectieidfs with- 

 out any noticeable (dfect. 



The moth lesembles the moth <>! the 

 leaf roller, except that the wing^ are 

 straight out from the body, instead ot 

 turning down. The caterpillar looks 

 like the leaf roller and the cocoon look* 

 the same. The egg is laid singly and 

 looks like a small white gla/ed s[>ot on 

 the under side of the leal'. 



Tf there is anyom^ who has l^eeii truu- 

 ble<l with tliis jic'^t and lias found a 

 way to destroy it we would certiiinly 

 like to hear I'rom him. 



(.■. b'. nln.er. 



PANSY FOLIAGE SPOTTING 



I'jiclosed find two jiaiiHy leaves .il- 

 fetded with blaid\ leaf spot of some 

 sort. It started about three weeks age 

 in the old bed and is now affecting the 

 young seedlings nearby. I have tried 

 Bordeaux mixturt\ but it does not seen: 

 to affect it. Do you luiow of an.v rem- 

 e<ly.' As I have iH\-xrly 100,00(i seed- 

 lings, T think- 1 h;id better imll up tht 

 old plants. ' '. .\. P 



This s])otting sonudinies occurs dur 

 ing spells of damp and warm weather, 

 such as we often exjierience daring the 

 dogdays. J5ordeaiix mixture is the best 

 remedy you could ha\"e applied. It will 

 not check the sjiot at once, but if uaed 

 once a week it will b(> of much benefit. 

 The sjiotting i« not lik(dy to be serious. 

 A change in weather I'onditiOTi'- wili 



