Sbptbmbbb 12, 1912. 



The Florists' Review 



33 



The Right Dlsplay'ls the Big Secret of 



Success Iri Your Buslriesis 



Maybe you've never looked at this Refrigerator question in its 

 true light. Getting the right flowers is only half the battle. 

 Selling is your big proposition. 



A McCray Refrigerator 



will play a vitally important part in getting your flowers into 

 your customers' hands and getting their money into your cash 

 drawer. Hundreds of florists have found this out to their 

 steadily growing profit. They've found that in addition to 

 saving them big money, the McCray has boomed business 

 •with a rush— by keeping the flowers in the beauty and fresh- 

 ness of perfect condition— and by displaying them with the 

 very limit of attractiveness. 



"Write for our Catalogue No, 73, which gives all the facts— lots 

 of useful information which you should have whether you're in 

 the market now or not. 



Alexander McConneU of New York City, whose refrigerator [is 

 shown in the cut, writes us as follows: 



"The refrigerator you InstaUed In our place of business has been very satisfac- 

 tory In every particular. The flowers retain their freshness and color. The 

 refrigerator Is ventilated In so satisfactory a manner that the glass Is never 

 covered with moisture; consequently the stock can be Inspected without 

 opening the doors. The box Is also economical In Its requirement of ice." 



McCRAr REFRIGERATOR CO. 



3^8 LAKE STREET, KENDALLVILLB, IND. 



CHICAGO OFFICE, 158 North Wabash Avenue NEW YORK OFFICE, 231 West 42nd Street 



Mention Tbe Revle'w when tou write. 



^ J : — — 



Announcement 



WE WISH to announce to the trade that we will again handle the same grade of 

 Boxwood we dici last fall. "The proof of the pudding is in the eating," not in the 

 exaggerated advance notices, and those who last year handled our Boxwood, with 

 no exception, pronounced it the beet they ever handled. It will be put up in light 50-lb. 

 crates and contain no surplus wood. You might just as well save a few dollars and make 

 sure of having the best on the market by placing your order now. 



cCALLUM CO. c^vELANP 



PITTSBURGH 



Mention The Review when yon write. 



trouble in trying to get soil dry enough 

 to fill their beds. White and yello-w 

 chrysanthemums are coining in, but aire 

 not meeting with much demand. 



Various Notes. 



B. L. Elliott, on the evening of Sat- 

 urday, August 31, met with what miglit 

 have been a serious accident. Wkile 

 out in his auto with his family, he vvas 

 met in a narrow road by a party of 

 young men driving a large Pierce-A-T- 

 row touring car, running at about sixty 

 miles an hour. The Pierce-Arrow atit 

 both wheels and the mud guard oflE Mir. 

 Elliott's machine. He and his people 

 were thrown out of the car, but were 

 not hurt. The other car ran about lOO 

 feet and turned turtle, pinning some of 



the men to the ground; three of them 

 are still in the hospital. 



Mrs. E. A. "Williams was compelled to 

 leave her summer home at the lake to 

 help take care of some large funeral 

 orders Saturday and Sunday, September 

 7 and 8. 



IFrank Schoen, of the J. M. Oasser 

 Co., Cleveland, O., was a recent visitor. 

 He has many friends here. 



The Florists' Club met Tuesday 

 night, September 3. There was a good 

 attendance. It was gladiolus night, but 

 there was not much of an exhibit, as 

 the storms played havoc with the 

 blooms intended for the show. Those 

 who had attended the S. A. F. conven- 

 tion expressed their appreciation of the 



courtesies extended to them by the Chi- 

 cago florists. 



The Pittsburgh Cut Flower Co. has 

 secured an auto truck for hauling coal. 



Hoo-Hoo. 



Skaneateles, N. Y.— J. G. White has 

 erected another greenhouse, to be used 

 for violets. His business for the pres- 

 ent year has been the best in his ex- 

 perience. 



Janesville, Wis.— J. T. Fitchett's 

 dahlia gardens, at 735 Milton avenue 

 have lately been attracting many visi- 

 tors. Besides the best of the older 

 varieties, he has many of the latest in- 

 troductions, some of them still in the 

 experimental stage. 



