SBPTBifBxa 19, 1912. 



The Horists' Review 



*■*. 



(^ > 



OUR GREATEST PROBLEN 



is the origination of new fabrics for the floral trade. Where in former years a limited 

 variety sufficed, nowjthe florist is, if anything, more particular than the milliner or 

 dry goods merchant in insisting upon having fabrics w/.ich are original and 



entirely dissimilar from those used by other trades. We have, how- 

 ever, kept pace with this demand, and the consequence ii^ - large following of florists 

 who buy from us to obtain this highly specialized service. 



Catermg to the floral trade is a much more difficult proposition than 

 supplying the millinery or dry goods trade, as the demands for different localities are 

 so dissimilar that a rare understanding of the necessities of the floral trade is requi- 

 site. This can only be attained by a highly specialized organization such as ours. 



If our travelers do not visit you, write for samples. DO IT NOW. 



Wertheimer Brothers 



TKE NATIONAL FLORAL RIBBON HOUSE 



565-567 Broadway, at Prince St., NEW YORK 



'i i *- 



FULL CROPS NOW COMING IN 



AMERICAN BEAUTY 

 RKEA REID 



KAISERIN 

 AARON WARD 



MARYLAND 

 MRS. TAFT 



now in flower, very choice, > OQCfliMOOAA ■•«« At^m 



large, yellow and white Mums, d^>OU 10 90-UU pSl QOZ. 



CHRYSANTHEMUMS, 



Gtod*. fresh, mediuH ud skirt sten rises, iir selectiM, ii lits if 800 ir mire, it the rite if $20.00 per 1000 



PRICE LIST 



AMERICAN BEAUTIES Per doz. 



Extra long $3.00 



30to36toch $2.00 @ 2.50 



18to24-iiich 1.90 



12 to IS-inch 1.00 



Short per 100, $4.00 @ $6.00 



Subl«ct to chanc* 

 without notlco 



"^OSES 



Kalserin, My Maryland, Rhea Reld, Aaron 

 Ward, Mrs. Taft, Klllarney, White Killar- 

 ney. Sunburst and Meioay. Per 100 



Extra lone •dcct $6.00 @ $8.00 



Medhtm length 4.< @ SUM 



Short 2.00 @ IM 



CARNATIONS 



Extra long, O. P. BASSETT . . 



Extra long, white 



Fancy pink 



EXTRA FINE EASTER LILIES 



Per dozen 



Per 100 



Per 100 



$2.00 

 2J)0 

 2.00 



LILY OF THE VALLEY 3.00 @ 



ASPARAGUS SPRAYS 3.00® 



SPRENGERI 2.00 @ 



ADIANTUM 1.00 @ 



GALAX, Bronze or Green 1000, $1.00 ' 



NEW FERNS 1000, 2.00 



SMILAX doz., $1.75@2.00 



All Seasonable Flowers at fVlarket prices. 



4jOO 

 4J)0 

 3.00 

 1^ 



L75 

 12.00 



BASSETT & WASHBURN 



iuiMi. SttR, 131 H. Waknli AnnK, CHICAGO, ILL. 



GREENHOUSES, 

 HINSDALE, 



