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The Florists^ Review 



Sbptembbb 26, 1912. 



THE FLORISTS' REVIEW 



Q. L. QSANl, EmroB and Mamaoib. 



WVBUiSBMV tVtVt TBCB8DAT BT 



THE Florists publishing Co. 



08O-O6O eaxtoD BnUdlns* 

 tf08 Sooth Uearbom St., ChloaKO. 



Tkucphomb, Habbison 6i'J9 



mhbtbbes oabiib addbxs8, fiiobvib'w. ohioaoo 



New Tobk Officb: 



UOO FOrtT-NlDtb M BrooklTn, N. T. 



TBUCfHONK. 2632 W. Borough Park. 

 J. Austin Uhaw, Manaqkb. 



Sabscrlptlon price, tl.00 a year. To Canada. $2.00 

 To Bnrope, t2JM). 



▲drertlaliiv rates quoted npon reqaeat Onlj 

 ■trlctly trade advertlBlag accepted. 



▲dTertlaementB mast reach as by 6 p. m. Taesday, 

 to Insure Insertion In the Issue of that week. 



Entered aa second class matter December 8. 1817, 

 Bt the poat-offlce at Ohlcaco, 111., under the act of 

 Mmrob 8. 1879. 



This paper Is m member of the Ohlcaco Trad* 

 Press Association. 



CONTENTS. 



The Retail Florist 7 



— What's the Use ? t 7 



— A U'ard's Decoration (lUus. ) 7 



— Retailers' Advertising 8 



— Lilies for Sprays (illus.) 9 



-^ Mr. Felton Coming 9 



Amaryllis Hallll 9 



Marguerites 9 



Butch Bulbs 10 



— How to Make Them Pay 10 



America and Niagara (illus.) 11 



Plants for Design Bedding 11 



Chrysanthemums — Plants Under Glass 12 



— Outdoor Varieties 12 



— Trouble with Pot Mums 12 



— Chrysanthemum Society 1.1 



A Double Canna (Illus.) 13 



Roses— Rose Old Gold (illus.) 14 



— The Every-Day Work 14 



— American Rose Society 15 



— Rose Growing In Utah (illus. ) 15 



Oreodoxa Sancona (Illus.) 15 



Carnations ; 16 



— To Clear Out Red Spider 16 



— Treatment for Bench Plants 16 



Geraniums — Foliage Diseased 16 



Enforcing Contracts 16 



Washington ' 17 



St. Paul 17 



Obituary 17 



Indianapolis 18 



Dayton, 18 



General View of Show of Western Dahlia and 



Gladiolus Association at Milwaukee (illus.). 18 

 Exhibit of J. F. Fltphett. of Janesville (illus.) 18 



News, Notes and Comments 19 



Labeling the Puffs 20 



The Glass Market 20 



Chicago 20 



Detroit 24 



Pittsburgh 25 



Milwaukee 26 



Nashville, Tenn 27 



Philadelphia 28 



Boston 29 



Fort Wayne, Ind 34 



St. Louis 40 



.New York 42 



Steamer Sailings 46 



Pacific Coast Dopartment 48 



— Tacoma, Wash 48 



— Portland, Ore 48 



— San FranclRPo, Cal 48 



— Seattle, Wash 49 



— Spokane. Wash 50 



— Los Angeles. Cal m 



Seed Trade News 54 



— A Blow at Box Seeds 56 



— Dutch Bulbs 58 



Nursery News 64 



— Quarantine the White Pine 65 



Providence. R. 1 66 



New Orleans 68 



Dover, N. H 68 



Cleveland 70 



Kansas City 72 



Sioux City. la 74 



Grand Rapids 76 



Greenhouse Heating 90 



— House and Hotbeds 90 



— Various Fuels 91 



— Feeding the Colls 92 



— Radiation for Four Houses 92 



— Heating a Hotbed 93 



— Piping n Lettuce House 93 



North Adams, Mass 94 



Evansvllle. Ind 94 



Cincinnati 96 



Bowling— At Chicago 98 



Lancaster, Pa. 100 



Lawrence, Kan 100 



Morrison, 111. — The Davis green- 

 houses have recently made large ship- 

 ments of Boston ferns to Chicago and 

 Milwaukee. 



80CIETT OF AJCEBIOAM FLORISTS. 



Incorporated by Act of CongreHS. March 4, 1901. 

 OflicerH for IH12: PreHldent. R. Vincent, Jr., 

 White Marsh, Md.; vice prenidi-nt, August Poehl- 

 mann. Morton Grove, III.; secretary. John Yoonir, 

 64 W. 28tb St., New York City; treasurer, W. F. 

 Kastlng. Rufralo. N. Y. 



Officers for 1913: President. J. K. M. L. 

 Farqiihar. Boston. .Mass.; vice-|iresldent, Theodore 

 WIrtli, MinueapuilH; secrelat-y. John Young, M 

 W. 2sth St.. New York City; treasurer, W. F. 

 Kastiug. BufTalo. 



Third National Flower Show, New York, April 

 S to 12. 1913. 



index to Advertisers 



Page 102 



RESULTS. 



We give them. You get them. 



We both have them. 



With Denver out of the field, St. Paul 

 and Cleveland are left as the only west-' 

 ern cities to hold large flower shows this 

 season. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



The condition of the western cut 

 flower markets gives an excellent demon- 

 stration as to how dependent the trade 

 is on the weather. From a state of un- 

 wieldy oversupply to one of extreme 

 scarcity within a few days is the recent 

 record. Of course the shortage will be 

 of brief duration. 



I.ABELINa THE PUFFS. 



A law passed at the last sessum of 

 Congress, approved by President Taft 

 and becoming effective October 1, pro- 

 vides: 



"That all editorial or other reading 

 matter -published in any newspaper, 

 magazine or periodical for the publica- 

 tion of which money or other valuable 

 consideration is paid, accepted or prom- 

 ised shall be plainly marked 'advertise- 

 ment.' Any editor or publisher print- 

 ing editorial or other reading matter 

 for which compensation is paid, ac- 

 cepted or promised without so marking 

 the same, shall, upon conviction in any 

 court having jurisdiction, be fined not 

 less than $50 nor more than $500." 



That will be tough on the trade pa- 

 pers that obtain their advertising pat- 

 ronage as compensation for write-ups. 



THE GLASS MABKET. 



Greenhouse glass is worth about $1 

 a box more than it was a little less 

 than a year ago. For example, 16x18 

 d. s. a. that was sold at Chicago for 

 $1.85 a box in the autumn of 1911 is 

 bringing $2.85 to $2.90 per box in small 

 lots, and about $2.60 per box in car lots. 

 The market has been advancing steadily 

 for months and well-posted men in the 

 wholesale window glass trade are con- 

 fident that there will be another ad- 

 vance of 15 cents to 20 cents per box 

 before any quantity of new glass comes 

 on the market. They expect to see 

 16x18 bringing at least $3 and perhaps 

 $3.25 in the next few weeks. There is 

 little glass in stock, especially of the 

 greenhouse sizes, and none is being 

 made, at least by the hand factories. 

 The American Window Glass Co., con- 

 trolling the machine blown glass, has 

 made a season's contract with the 

 workmen, grantin? a wage advance of 

 twenty per cent. The representatives of 

 the men in the hand factories, and the 



employers, were in conference at Clevo 

 land last week. The men demanded an 

 increase equal to the increase the Amer 

 ican employees received, but the em- 

 ployers could not see their way clear; 

 they ofiEered an increase of ten per cent 

 on single thick glass and of fifteen per 

 cent on double thick. A deadlock re- 

 sulted. The meeting adjourned with- 

 out action. Probably the interests will 

 get together after a while, but in the 

 meantime the factories are idle. It is 

 not thought they will be making new 

 glass before November 1. The dealers 

 who supply the greenhouse trade report 

 many small orders for repair work as 

 coming in every day. Those who need 

 material for repairs are being advised 

 to buy at once and save the advance 

 that is thought to be sure before the 

 new glass is ready, which will not be 

 until after greenhouse roofs must be 

 made tight. 



THE TESTS, 



The test of the advertising value of 

 a publication i^Jthe character of its 

 text columns — and the character of the 

 text is apparent to all: the observant 

 can judge it by sight; the publisher can 

 judge it by the course of his subscrip- 

 tion list, and the advertisers can judge 

 the quality of the text, its interest for 

 the readers, and the number of the read- 

 ers, by the returns from the advertising. 



The letters printed below were all in 

 one mail. It is to be noted that some 

 are from users of classified liners and 

 some from users of display space: 



Please cut out the polnsettia ad for the season ; 

 we have found it very satisf-ctory. — G. M. Nau- 

 mann & Son, Cleveland, O., September 17, 1012. 



All rose plants sold and we are returning checks. 

 — Sohmaus Bros., Paducah, Ky., September 14, 

 1912. 



It has paid. — Adolpb Muller. DeKalb Nurseries, 

 Norrlstown, Pa., September 16. 1912. 



Your paper sure brings results; it has proven 

 for us far more successful than any other. — 

 Mt. Mitchell Decorative Evergreen Co., Harvard, 

 N. C, September 13, 1912. 



CHI0AO0^^ 



The Great Central Market. 



Seldom has this market seen such a 

 shortage of flowers in the face of an 

 excellent demand as has been expe- 

 rienced in the last ten days. Hardly a 

 firm doing a shipping business was 

 able to supply all the stock that was 

 ordered and in numerous cases substi- 

 tutions were made and in others it was 

 impossible to fill orders at all. Buyers 

 for local retail stores found the market 

 a hard proposition and at times three to 

 four bidders were trying to take away 

 the same stock at figures not at all un- 

 satisfactory to the wholesaler. Strictly 

 spealjing, there was no oversupply of 

 anything, unless it was the miscellane- 

 ous goods and the left-over, poorer 

 grades of asters and gladioli that could 

 not be used for any purpose. Roses 

 were as scarce as they have been at 

 any time this season; in white roses 

 the demand was unusually strong and 

 the supply unusually short. Carnations 

 came in larger quantities, but, as the 

 glads and asters offered little in the 

 way of quality, it was a case of little 

 being available in quantity but short 

 carnations. 



American Beauties have been in com- 

 paratively better supply than roses, but 

 the shipments of these were not equal 

 to all demands. All lengths of stems 

 were to be had and the , quality has 

 grown better with two weeks of favor- 



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