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OCTOBBB 3. 1912. 



The Florists' Review 



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THE RETAIL 



FLORIST...... 



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THE CLEBKS' PROBLEMS. 



Some people come to buy and some 

 come to look. 



Some come to look when they think 

 they come to buy, and some come to 

 buy when they think they come to 

 look. 



Some people like to buy flowers them- 

 selves, and some people like to have 

 flowers sold to them. 



Some desire immediate attention and 

 go away if they don't get it, and some 

 prefer no attention and go away if they 

 do get it. 



Some will leave the store disap- 

 pointed because the salesman did not 

 show them enough flowers, and others 

 will go away disappointed because they 

 were not allowed to look over the stock 

 unattended. 



Verily, verily, retailing is not one 

 round of pleasure, and sizing up the 

 customer is some guesswork. 



SHOWEBED WBEATHS. ! 



In the discussion which has been go- 

 ing on with regard to the appropriate- 

 ness of certain forms of designs for 

 various uses, it has been suggested that 

 it would be better not to use for fu- 

 nerals the styles of arrangement em- 

 ployed for other purposes. Some com- 

 menters have suggested that the asso- 

 ciation of certain flowers with funerals 

 has been disadvantageous to those flow- 

 ers, and they have expressed the fear 

 that employing styles of designing that 

 are used for social affairs will operate 

 against their popularity if seen too 

 much at funerals. However, many who 

 have used shower effects on funeral 

 designs have found them increasingly 

 popular. The accompanying illustration 

 is reproduced from a photograph of a 

 showered wreath sent by Mrs. J. P. 

 Herzog, Cadillac, Mich. She says she 

 has made many of them and found 

 them extremely satisfactory to her cus- 

 tomers. She does not speak of any de- 

 crease in the call for shower bouquets 

 because of her having showered her 

 funeral wreaths. 



THE USE OF AUTUMN FOLIAGE. 



First Aid to the Decorator. 



The glories of autumn foliage can be 

 appreciated fully only when unrivaled 

 by flowers. Rich and gorgeous they 

 are as a background for flowers, but 

 luscious and magnificent as the central 

 attraction, brought out by a setting of 

 green or developed with as much care 

 as is given to flowers by a thoughtful 

 designer. As with ferns, a mantel 

 banked or a table decorated with adian- 

 tums alone awakens one to their real 

 beauty and gracefulness. If any nat- 

 ural accessory is used let it be fruit, 

 berries or other foliage. What is more. 

 Much can be attempted in a reasonable 

 time, as the autumn foliage can be used 



in large branches and is easily put in 

 place. Great sprays of oak foliage, 

 whole stocks of sumach, or an entire 

 vine of ampelopsis can be cut and put 

 in place quickly. As with flowers, how- 

 ever, the later they are put up in con- 

 tact with the air, the better. Oak 

 foliage can be stored in close boxes 

 for weeks and be as good as new, but 

 most of the other cut foliage is best 

 cut near the time of using. Ampelopsis 



Some Oood Materials. 



The Oregon grape of the Pacific coast 

 keeps for weeks and endures shipping. 

 Store with the stems in water in a cool- 

 cellar. The foliage is good almost the 

 entire year and in the autumn it is 

 beautifully colored, from bronze green 

 to a coppery red, with dark purple ber- 

 ries. The north Pacific coast region 

 abounds in rich foliage, both of de- 

 ciduous and evergreen trees. There is 

 salal, huckleberry, laurel, a variety of 

 conifers, dogwood and vining maple. 



In decorative work there are many 

 opportunities to make fine displays. 

 But of course when a florist forgets to 

 charge for cutting, transportation, time 

 and skill, he will say that such work 

 does not pay. The knowing how here 

 is just as valuable as in the depth of 

 winter with the most expensive cut 

 flower work. 



As to the use of green foliage to de- 

 velop the brilliant autumn foliage, there 



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A Showered Wreath by a Michigan Florist. 



soon drops its brilliant leaves and is 

 bound to lose much with mere handling, 

 but enough will remain of the foliage, 

 and the falling of the leaves will ex- 

 pose to view the beautiful lines and 

 color of the stems and vine as well as 

 the berries. 



is a fine opportunity in localities where 

 the fringy evergreens, such as cedars, 

 hemlocks and larches, are found to use 

 them in quantity with the reds in oak, 

 sumach, maple and ampelopsis. Where 

 the walls of a room to be decorated are 

 not such a color as will throw the colors 



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