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The Florists^ Review 



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THE RETAIL 



FLORIST 



THE CLERKS' PROBLEMS. 



Some people eomo to buy and some 

 , iiie to look. 



Some t'ome to look when they tliink 

 ; '.(-y come to buy, and some come to 

 > IV when thev think they come to 



i..nk. 



Some people like to buy flowers them- 

 - Ives, and some i>eople like to have 

 I'.wei's sold to them. 



Some desii'O immeiliate attention and 

 ;;i away if they don't get it, and some 

 |. refer no attention and <ro away if they 

 .ill iret it. 



Some will lea\e the store disap- 

 j.ointecl because the salesman <iid not 

 siiow them enough Howers, and others 

 will go away disappointed because they 

 vM-re not allow(>d to look o\er the stock 

 unattended. 



Verily, verily, retailing is not one 

 vuunil of ]deasure. and sizing up the 

 customer is some guesswork. 



SHO-WERED 'WREATHS. 



In the discussion which has been go- 

 ing on with regard to the appropriate- 

 ness of certain forms of designs for 

 \aiious uses, it has Ikhmi suggested that 

 it would be better not to use for fu- 

 ni'ials the styles of ariangement em- 

 ]iloyed for other purposes. .Some com- 

 nicnters have suggesti^d that the asso- 

 'iation of certain flowers with funerals 

 has been disadvantageous to those flow- 

 ers, and they have expressed the fear 

 that employing styles of designing that 

 ate used for social afl'airs will ojierate 

 a^/ainst tludr jiopularity if seen too 

 iMU(di at funerals. However, many who 

 liax'e useil shower effects on funeral 

 'iesigns have found them increasingly 

 popular. The accompanying illustration 

 is rejiroiluced from a jihotograph of a 

 ^liowcred wreath sent by Mrs. .7. P. 

 Iler/og, (,'adillac. ^li<di. She says she 

 lias made many of them and found 

 tliem extremely satisfactory to her cus- 

 'oniors. ^>he (loes not speak of any de- 

 crease in the call for shower boucpiets 

 iiecause of h(>r having showered her 

 iiineral wreaths. 



THE USE OF AUTUMN FOLIAGE. 



First Aid to the Decorator. 



The glories of autumn foliage <an be 

 M'preciated fully only wiien uorivaleil 

 '■y floweis. K'ich and gorgeous they 

 ire as a backgrouml for flowers, but 

 nscious and magnificent as the central 

 ittraction, brought out by a setting of 

 -'reen or developed with as much care 

 IS is given to flowers by a thoughtful 

 lesijrncr. As with ferns, a mantel 

 'anked or a table decorated with adian- 

 Mims alone awakens one to their real 

 ''•■auty and gracefulness. If any nat- 

 iral accessory is used let it be fruit, 

 'lerries or other foliage. What is more, 

 :nuch can be attemi»te<l in a reasonable 

 'ime, as the autumn foliage can be used 



in large branches and is easily put in 

 filace. Great sprays of oak foliage, 

 whole stocks of sumach, or an entire 

 vine of ampelopsis can be cut and put 

 in place quickly. As with flowers, how- 

 ever, the later they are put up in con- 

 tact with the air, the better. Oak 

 foliage can be stored in close boxes 

 for weeks and be as good as new, but 

 most of the other cut foliage is best 

 cut near the time of using. Ampelopsis 



Some Good Materials. 



The Oregon grape of the Pacifii' coast 

 keeps for weeks and endures shipping. 

 Store with tlu^ stems in water in a cO(d 

 c(dlar. The foliagt; is good almost tho 

 entire year and in the autumn it is 

 li^'iiuti fully colored, from bron/.e green 

 to a (-oppery red, with ilark purple ber- 

 ries. The north I'acific coast region 

 abounds in rich foliage, both of de- 

 ciduous and evergreen trees. Th(>re in 

 salal, hu(d\leberry, laund, a variety of 

 conifers, dogwood and viniiig niaplo. 



In decorative work there are many 

 opportunities to mak(> fine disjilays. 

 liut of course when a florist forgets to 

 charge for cutting, transportation, timo 

 and skill, he will say that such work 

 does not pay. The knowing how liere 

 is just as valuable as in the depth of 

 winter with tho most expensixc cut 

 flower work. 



As to the use of green foliage to de- 

 v(dop the brilliant autumn foliag(>, there 



A Showered Vreath by a Michigan Florist. 



soon drops its brilliant leaves and is 

 bound to lose much with mere handling, 

 but enough will remain of the foliage, 

 and the falling of the leaves will ex- 

 pose to view the beautiful lines and 

 <olor of the steins and vine as well as 

 the berries. 



is a fim> opportunity in localities whero 

 the fringy evergreens, su(di as cedars^ 

 hendoidis and larches, are found to use 

 them in (juantity with the reds in oak, 

 sumach, maple and aniptdopsis. Where 

 the walls of a room to i)e decorated aro 

 not such a color as will throw the colors 



