. ' y Y|Pirw;''T'5SWTwiT/'y",fiq-;.?;Ti55'r'TTir^ "?^"'^-'.,'5'»r- 



OCMB^ 3, 1912. 



The Rorists' Review 



Designs Made by Eliese H. Hamen, Catskill, N. Y, 



Recent FuneraL 



Moore tulips and pussy willows, the 

 mirror being draped or framed in 

 orange velvet. The mirror at the back 

 was arranged with yellow velvet and 

 silk, with genistas and daffodUs, while 

 in front of it there were hyacinths and 

 spiraeas in hampers and baskets. The 

 upper picture shows the other side of 

 the store, including the display section 

 and sales counters. 



"The people in the northwest who 

 do not have the opportunity of seeing 

 flower shows that are presented to the 

 people of the eastern cities are much 

 interested in the harmonious arrange- 

 ment of plants, flowers and accessories 

 and yr'e find the openings, demonstrating 

 the appropriate uses of flowers, though 

 possible in only a comparatively small 

 way, never fail to attract much atten- 

 tion," says Mr. Kipp. "Our store is lo- 

 cated in the best section of the retail 

 district of our city and our only adver- 

 tisement, outside of our satisfied cus- 

 tomers, is the window display we keep 

 before the public at all times; we be- 

 lieve it the best advertisement a florist 

 can give the public." 



Probably everyone will agree that 

 well kept windows are the best adver- 

 tising a retail florist can do, but there 

 are few retail stores so fortunately lo- 

 cated that the entire flower buying 

 public of the community passes fre- 

 quently. Yet, there usually is some one 

 newspaper in every town that is read 

 by practically all the flower buyers. 

 Few progressive stores now feel that 

 they can depend solely on store display 

 to attract trade — they feel that they 

 must use the newspaper to attract at- 

 tention to the store display. 



HANSEN'S FUNERAL WOBK. 



It has many times been noted that, 

 instead of the use of funeral work be- 

 ing on the decrease because of the 

 occasional appearance of the words 

 "Please omit flowers" in funeral no- 

 tices, and agitation for simplicity in 

 funerals, the use of designs really is on 

 the increase, the summer just closed 

 having seen the heaviest demand for 

 designs in the history of the trade. 



The comment is suggested by the ac- 

 companying illustration, reproduced 



from a photograph made recently in 

 the packing-shed of Henry Hansen, of 

 Catskill, N. Y. For this funeral there 

 were over 100 designs and sprays. Mr. 

 Hansen used 7,000 roses, 3,000 valley, 

 1,500 asters, 1,000 Easter lilies and 

 auratums and 500 gladioli, besides or- 

 chids and numerous other flowers in 

 smaller quantities. The work was done 



First Premium Design at a Fair. 



by Miss Eliese H. Hansen, daughter of 

 Henry Hansen, and included, besides 

 the designs shown in the illustration, a 

 large number of others and a blanket 

 of white roses, valley and orchids. 



A PBIZE DESIQN. 



The accompanying illustration shows 



the standing wreath which won for 

 Crabb & Hunter Floral Co., Grand Bap- 

 ids, the first premium for floral design 

 exhibited at the West Michigan State 

 Fair. The flowers used were Rhea Beid 

 roses and valley, with adiantum as the 

 principal green. 



S* _ — : ; - . 



IS THIS A JUST BXTUNQ? 



Under the above heading J. L. O'Quinn 

 & Co.. Raleigh, N. C, send The Review 

 the following letter: 



We note that on the first Sunday In September 

 Uncle Sam passed a ruling that no mall would 

 be delivered to the lock boxes or at tlie general 

 delivery windows from midnight Saturday night 

 until midnight Sunday night, except to hotels 

 and newspapers. Now, what we want to know 

 is, is this special privilege ruling Just, when, 

 for instance, the traveling man who stops at tbe 

 hotel, in our opinion, has no more right to bis 

 mail than any other business man? The housf 

 which he represents probably has not one-fifth 

 as much real money tied up in business as the 

 average local man. As to the newspapers, their 

 business is no more important to them, or the 

 general public, than are the affairs of tbe 

 average business man. 



If ,thl8 special ruling la applied all over the 

 country as It is In our city, we think that the 

 country at large should bring a general kick 

 against the wisdom of the post-o*flce department 

 in establishing, or trying to establish, tbe special 

 privilege connected with the moet important 

 branch of the government's business, namely, 

 the mail. We ask this for the general discussion 

 through your paper and would like to hear from 

 other sections of tbe country. 



To the Review it seems remarkable 

 that so many florists find it diflScult to 

 break away from business even for the 

 Sabbath. Why any business man, much 

 less a florist, should want his letters 

 on Sunday is something difficult to see. 

 For years and years it has been con- 

 sidered that trade in flowers, like lib- 

 erty, was only to be had at the price 

 of eternal vigilance, but there certainly 

 is no reason why a florist should do 

 routine business Sunday. If he has 

 orders for a Sunday funeral it may be 

 necessary in some instances to make de- 

 liveries Sunday morning, but those who 

 have tried it have found that it is just 

 as satisfactory to make deliveries Sat- 

 urday night and that nothing is lost by 

 being closed on the Sabbath. 



The post-office regulation stopping de- 

 liveries on Sunday went into effect in 

 the large cities many months ago. It 

 worked so well that it was put into 

 general effect September 1. It now is 

 law, not a ruling. 



I>r Illrilli*flilfift-;i1il i„fmm 





