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22 



The Florists^ Review 



OCTOBBB 10^ 1912. 



THE FLORISTS' REVIEW 



O. L. GRANT, Editor and Manaokb. 



PCBUSHED EVEBY THURSDAY BY 



THE FLORISTS' PUBLISHING CO 



S30-560 Caxton Building:, 



508 South Dearborn St., CliicaKo. 



Telephone, Harrison 5429. 



bxamxkbxd cable addbe88, flobvikw. obioaoo 



New York Okfick: 



1310 Forty -Ninth St Brooklyn, N. Y. 



Telephone. 26:!2 W. Borough fark. 

 J. Austin :smaw. Manager. 



SubscriptioD price, $1.00 a year 

 To Europe. t2JS0. 



To Canada. $2.00 



Only 



Advertielngr rates quoted upon request, 

 strictly trade advertlslngr accepted. 



AdvertlsementB must reach us by 5 p. m. Tuesday, 

 to insure insertion in the issue of that week. 



Entered as second class matter December 3. 1897. 

 at the post-oSlce at Chicago, III., under the act of 

 March 3, 1879. 



This paper is a member of the Chicago Trade 

 Press Association. 



CONTENTS. 



The Art of Flower Arrangement (iUus.) 



— Introducing the Series 9 



— Flowers at Funerals 10 



— Opportunities 10 



Advertising 10 



Wreath of Crotons (llluR. ) 10 



A Memorial Wreath (illus.) 10 



Stopping the Paper 11 



Wintering in Frames 11 



Seems to be a Misnomer 11 



Godfrey Callas 11 



Carnations — Spot Disease 12 



— In Nebraska (illus.) 12 



— When to Stop Pinching 12 



— Stem Rot and Stigmonose 12 



— Removing the Flower Stems 12 



— The Zetlltz Houses (illus.) 13 



— Worms on Carnations 13 



Shamrocks from Seed 13 



Delphinium Belladonna 13 



Seasonable Suggestions— House Tender Plants 14 



— Shamrocks 14 



— Greenhouse Repairs 14 



— Violets 14 



Roses — Crimson Rambler Roses 14 



— Propagating Roses 14 



— Dorothy Perkins for Easter 14 



Canterbury Bells IB 



Outdoor PlumosuB IB 



Vlck's Aster Float (Illus. ) IB 



Metzmaler's Auto (Illus.) IB 



nilnols State Fair Show 16 



— Robert O'Dwyer (portrait) 16 



— A. Miller (portrait) 17 



In the Hardy Gardens 17 



Providence 18 



St. Paul, Minn IS 



Denver 18 



Washington 1" 



St. Louis 1» 



Milwaukee 20 



Obituary — John Crawford 20 



— C. O. Arnold 20 



Gladioli for Master 20 



Hibiscus 20 



News, Notes and Comments 21 



Beware 22 



Chicago 22 



Nashville. Tenn 28 



Philadelphia Jg 



Boston 52 



Dayton. 86 



Rochester 40 



Cincinnati 42 



Pittsburgh 44 



Steamer Sailings 4fl 



Paclfle Coflst Department 4S 



— Portland, Ore 48 



— San Francisco 48 



— Seattle 48 



— Olive Tree* by the Million BO 



— Los Angeles. Cal BO 



Seed Trade News — Onion Sets B4 



— Com and Vine Seeds B« 



— Dutch. Bulbs ^ 



— Brown Is Pessimistic BR 



— Los Angeles Seed Notes Bft 



Vegetable Forrlng— Bllirht on Cantaloupes 60 



— Crop to Follow Mums 60 



Nursery News — Blight on Crabapples 6fl 



— Now Real Trouble Begins 6rt 



— Gloom Among Peach Growers 67 



Farmlngton, TTtah 68 



Kansas City 70 



Indianapolis 72 



Port Wayne, Ind 74 



New York 8« 



Greenhonse Heating 88 



— A Michigan Range 88 



— A New Jerpev Query 88 



Three Connected Houses 88 



— Retorns Have Wrong Slope 80 



— Three Flows Preferable 80 



— Not on Economical Plan fl2 



Detroit "i 



Bowling— At CJhicago "6 



SonthamHton. N. Y «« 



Helena, Mont ^J 



Yonkers, N. T *» 



800IETT OF AMEBICAN FLOfilSTB. 



Incorporated by Act of Cbngress, March 4, 1901. 

 OflScers for 1912: President, R. Vincent, Jr., 

 White Marsh, Md. ; vice-president, August Poehl- 

 mann, Morton Grove, 111.; secretary, John Young, 

 54 W. 28th St., New York City; treasurer, W. F. 

 Kastlng, Buffalo, N. Y. 



Officers for 1913: President, J. K. M. L. 

 Farqnbar, Boston, Mass. ; vice-president, Theodore 

 Wlrth, Minneapolis: secretary, John Young, 54 

 W. 28th St., ^^ew York City; treasurer, W. F. 

 Kastlng, Buffalo. 



Third National Flower Show, New York, April 

 5 to 12, 1913. 



Index to Advertisers 



Page 102 



RESULTS. 



We give them. You get them. 



We both have them. 



There are two real scarcities — nicotine 

 and manure. 



Election is less than a month away. 

 Was there ever a "presidential year" 

 that cut so little figure in a business 

 wayt 



The Greek florists in America have 

 been called to arms in the war their 

 country is waging against Turkey. Many 

 will leave within the next few weeks. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



Pretty nearly everybody who stored 

 bronze galax of the 1911 crop is more 

 or less badly stuck. Stock can be bought 

 so cheaply in case lots that it will pay 

 retailers to push the sale of galax 

 wreaths. 



Call them accommodation accounts 

 when your customers speak of having 

 things charged. Make it clear that they 

 are to settle once a month. See that 

 they do it, and you are on safe grouud 

 with your credit system. 



It is getting to the point where the 

 florist who ships plants of whatever 

 character would better have his place in- 

 spected by his state authorities, even if 

 they say the law does not require it — 

 and use the tags. Many transportation 

 delays will be avoided. 



Lester L. Partridge says there has 

 been no general increase in the consump- 

 tion of window glass in the last ten 

 years; the production then as now stoc' 

 at about 7,000,000 boxes per year. But 

 the consumption of greenhouse sizes of 

 window glass is, he says, fully three 

 times what it was ten years ago. 



You may give splendid value — much 

 the best value obtainable — but only a 

 certain part of the trade will come your 

 way because of that value. If you don't 

 persistently demand the attention of the 

 buyers a lot of them will drift over to 

 the fellow who doesn't give half so much 

 for the money but who keeps after the 

 trade. 



A FLORIST, who is himself prompt to 

 pay and at the head of an increasing 

 business, says many in the trade make 

 one or both of two mistakes: They either 

 try to give too much for the money, or 

 they give too much credit, or both. He 

 asserts tltat the florists and the public 

 are willing to pay for good stock and 

 good service and that the florist who 

 tries to see how much he (HHi give with- 

 out charging for it, and ho'W long be can 

 wait for his money, is only making for 

 himself a reputation for being hard up 

 and slow pay. 



BBWAEEI 



The Subscription Swindler. 



Once more The Review warns the 

 trade against traveling subseription 

 agents. The Review agents all are 

 well-known men, permanently located 

 in the territory they represent. Don't 

 pay money to strangers. 



A petty swindler is traveling through 

 the country collecting subscriptions 

 where he can, sometimes signing the 

 name M. B. Cook, sometimes Thomas, 

 Clark, Bruer, etc. He has thus far al- 

 ways used the same initials, M. B. 

 With him it is anything to get the 

 money, for he is a swindler. He has 

 been through New England, New York 

 and Pennsylvania. When last heard of 

 he was in Cincinnati, but that was \yro 

 weeks ago. 



Don't pay money to strangers. Mail 

 your subscriptions direct to The Review 

 office and be safe. 



Tell your friends. 



IT'S ALL THESE. 



There is one peculiarity about adver- 

 tising that a good many people over- 

 look: the more advertising there is in 

 a publication the better it pays each 

 individual advertiser. Here is the 

 reason : 



We are compelled to buy quite freely and find 

 The Review a great convenience; we are almost 

 always able to locate In it the things we need. — 

 F. W. Arnold, Cambridge, C, October 1, 1912. 



I have Just finished two bouses, 35x252, and 

 bought most of my material from advertisers in 

 The Review. Some of the material came from 

 local people and to them I gave a copy of The 

 Review with the suggestion thnt they could in- 

 crease their business by becoming advertisers. — 

 C. L. Niednagel, Evansville, Ind., October 2, 1912. 



With such letters coming from sub- 

 scribers, what could be more natural 

 than receiving, from advertisers, such 

 letters as the following t 



The usnal story when we advertise in The 

 Review: sold out. — ScharfT Bros., Van Wert, 0.. 

 September 30, 1912. 



We have sold out on bulbs, thanks to The Re- 

 view — Boyle & Darnaud, San Diego, Cal., Sep- 

 tember 28, 1912. 



The advertisement in The Review has brought 

 us all the desired results. — R. C. Kerr Floral 

 (3o., Houston, Tex., September 30, 1912. 



Our little ad of marguerite cuttings pulled S(> 

 well that our orders are a little ahead of our prop- 

 agation. To avoid a lot of correspondence with 

 would-be customers we will discontinue until we 

 catch up with orders, when you will hear from us 

 again. — F. W. Fletcher & Co., Aubumdale, Mass.. 

 October 2, 1912. 



CHICAGO. 



The Great Central Market. 



Slight change was noted in the mar- 

 ket up to the end of last week and. 

 while stock was undoubtedly coming in 

 more freely than at any time during 

 the last three weeks, the demand was 

 more than equal to the supply and prices 

 held strong. Both city and out-of-town 

 orders were numerous and, in spite of 

 the increase in receipts of both roses 

 and carnations, the stock was cleared 

 rapidly. The sudden decline of the 

 first crop of early mums helped in this 

 regard and, as the second early crops 

 are not yet ready, it is expected that 

 prices will hold fairly firm for a time, 

 even in the event of larger cuts of roses 

 and carnations. Those who have talked 

 to growers, or who have visited the 

 growing establishments around this sec- 

 tion, report that within a short time 

 the shortage will be relieved by large 

 crops of both roses and carnations tkat 

 are due to be cut within a fortnight 

 or so. The demand at the opeataf of 



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