10 



The Florists^ Review 



(i( rciKi:i; 1^4. I'.U'J. 



<-li:iii'n;il. 'I'lii.'. it I- ;ill .lone with 



;i liiial nil i:M-i i II \ icw , hilt 1 1 Ill V 



(•l;niii we ciin inaki' Uir .-inv ■ I i>t iin-t inn. 

 IicvdikI iiiiy ntliiT wicatli iii:h!i' willi tlic 

 siiiiii' inati'rial. i< in mii' ikiwit of |ii;ic- 

 iiiji (MM- liii;li liuiit. iMir iiitciot |ii)int of 

 orcliicls. 'riic i inl i \ iii n;i I it V nt'tlic picfc. 

 the st:inf|i nt tin' nialxcf. :i|p|i('!iis in the 

 tiunnicr nl' i|nalilyin;i the interest. 



^'(Mi will iMPti<e tliat tlie yre:it princi- 

 jile (if siniplirit \- has lieeii eniiioilieil in 

 ;ill tlie idiist lint ion. Tiiere is no taxing: 

 <»f the iniiiil to (jisrovcr tin' eoin|iosi- 

 t ion of I lie .lesion; eaeh \ai'ii'ty ot' 

 flower lias lieeii ;iron|ie(| so that it 

 stands clear foi' its i(ientity. The |iro- 

 jxntioii is |i|easinu aiiij the most inijirae- 

 ticeij eye can see at a ;:lance .just what 

 ha- hceii atlein|itfl. 



Alt ,jiiin|'s at yon from excrx' jiart 

 aiiil \'et the set rules are so X'eiled 

 by the natural ii-e of the material that 

 art is no* e\en -nsiiecte.l. hut only the 

 oiace aihl a tt ract i \ ene-s of thi' tlowci's 

 )iolii our attention. 



Certainty in Results. 



It nii;;lit lie )iossilile to arrange sucli 

 :i |iieci' as tlii< without an\' kiiowleijet' 

 of art, liut if -ui'li shoiiM he the case. 

 it couM oiil\ lie consi.jereil a fortunate 



acciilent. Wiiy not make it a icasou- 

 alile certainty liv a study of the princi- 

 |des ot' ;irt .' Faithful observance of the 

 princiides makes icsults sui'e. It means 

 mone\- in \(iur pocket and a greater 

 satisfaction tr) youi- trade. it is not 

 dillicult. Iiiit it does reipiire thouj:ht ami 

 reason. It riMjuiies a free application 

 of the jiiains of common sense, and 

 then, on to|i of that, you should display 

 your own oiiyinality, throw \our own 

 power ot' execution into the tinal plac- 

 ing: (d' \(Uir lii;^li lijiht, and the result 

 is bound to be pleasiiiff. 



These priiici|iles ai'e .just as essential 

 in the rnakino of a cluster, a bou(pu^t 

 or .a basket ari'ang(>ment, only the appli- 

 cat ion is ;i I itt le d ilVererit . 



.\s to tile Mian who says, ''I pleast^ 

 ni\ trade and let art look out for it- 

 sell, '" one of two statements is posi- 

 tixcly true: Kither lie tinconsciousiy 

 eniboijies art in the const ruct iiui, oi' he 

 is tin' man who wonders how it is that 

 '*the otlu'i' fel!o\>' ;:ets such Sood 

 pii<('s, "' or why his tr;ide wanders to 

 the liiii;^ei' stor<'s w lien his custoUH'rs 

 lia\(' the puicdiasiny (d' somethiiif^' a 

 little liner than tiieir a\('ra;;(' corsajjsc 

 boU(|Uet. basket oi' desijiu. 



I'red ('. W. ISiown. 



! 



'♦^■';♦^^7.<♦¥^.^•-:^.'#^.^^?^.<♦^.'<-V^.^<<?.^^.^^ 



. »--C^.-»' V-. »;-';,^r»>"fer»)'^;^r»)''yr»!i'fe^ i 



THE RETAIL 



FLORIST 



•^■<<^.'^^.<*^.^#^.'»^.<*^.'#^.'<''^.''fe^r»'fer»i'-fe^r»i''feV»)'v^*^j^-^ 



I 



A COMING OUT TEA. 



An obi country liouse in a ]»retty 

 suburb fd' I'hiladel|i|iia was the seiMie 

 of great acti\it,\' that \varm October 

 afternoon. (iuests who came on foot 

 and in motors and carriages were enter- 

 inir thiougli the open doorwa.v and widi- 

 I'Utiy into tlie ]iarlor beyond. There 

 the dauyhtei' ot' the house was being 

 presenti'd to tlie trieuds (d' her family. 

 She was -im]ii\ gowned in white anci 

 <arrii^d an exipiisite shower bouipiet ot' 

 lilies ot' tile \alley and white orchid^. 

 The parlor niantid- .'ind walls and tiie 

 placi' were banked with dainty lloral 

 creations, tlie L;ift-- of t'rieiids. arranged 

 ■|>\- an arti-tic hand. Here was a hugi' 

 basket ol' dahlia-, tile xalietv (ieisha, 

 theii' b(dd foTiii ;iiid I ir i 1 1 i:i ii t coloi'ing 

 bi-oiight out to t'nllest .'idNantage. There 

 was a bniiili ot' (;ioi\' ol' J'aidlic chrvs- 



:i lit hem lini-. |iio-rl\ tied wiill lilciad. 



)iale -a-h. 'I'lieii another line ba-ket. 

 thi- one lille.l with rose-, a -ym|dioiiy 

 Ml -h.'tdf- ot pinl;. it- .lelii-acy eii- 



}i;il|red li\ ilic Jiroper shade of I'iblion. 

 'I'Iu'II tliiie \\;i- ;i Imtrh nl' double \io 

 let-, ipiilc ;i iio\elt\. with a uardenia 



Ol- two addi'd to ^|\r li;ii^iai There 



\\i're inali'. • d ■ I l':i -h n i lied biiinpiet-. cilll- 



iiiuijb t:i-li lulled . each distiiii-l from 

 (lie other-, -oiiir with m-idiild- ot' pink, 

 <il .reaii!. "I o!;ilii;e. tightly tied t o- 

 ;jel iiel W n \\ a f nn:je of Ii I ie- lit t lie 

 \ a 1 ley. ol olp- id iuiii-. all with t hn-e 

 daitlt\ bill- l'iii|i|H.'l hohiel-. Tlirie w;i-< 

 ;i I.M1) ;jiMin- lillliidi 111 delphl lliinii- with 



llii-ir rich Idii liiiniL;. .'iiiother of Sun 



|iui-t -triKiiiL; it- many lined fietals. a 

 p;iii' ot' miniature ro-e tree- in tubs, one 

 (link and one red, their sy nimet rical 

 propoit ion- siigge-t iiiL; bay tree- m full 



bloom. So I might go rambling on 

 were it not that onougli has been said 

 to give an idea of the doings in the 

 floral world. Phil. 



A HANDY BLANK. 



' ' I en( lose a form of order blank 

 that I linii minimizes the chiinee of 

 error in taking telephone orders," 

 writes Fred \V. .\rnold, of ( ainliridge, 

 (). He adds: •'I'erhaps other florists 



F. W. ARNOLD. Florist 



Dale 



Sold to Mr 



Address 



Article 



Price 



/nscrtpnon 



Deliver When ' 

 lieliver Where'- 



REPEAT 



Blank for Taking Telephone Orders, 



\\ ill be intere-t.'.l ill it. " The blank i- 



replo.line.l heli'i\itli. I'educed ill si/e. 

 The oiii.'iiial w;i- alioiit Is'i iindie-. ^i\- 

 iiiu -p;i'e eiioiiLih for convenient writ- 

 ing while :it till' tidephoiii-. I'robaldv 

 a Liieat iiiaiiv will coii-ider tluit the 

 iiio-t iniportaiit feature ol' the blank i- 

 t he iniunciioii til b' lil'FAT' Nour 

 printer will turn out the-e ldanl<- foi 



you so (heajdy that they are worth a 

 trial if you are hiiving trouble through 

 niixups in orders taken over the phone. 



DON'T EXCUSE A FAULT. 



Don't excuse a fault to save the trou 

 ble of correcting it. 



That is dangerous to the busin(>ss. 



A'et many men do it. 



They nevoi' acknowledge tho.v are 

 wrong until after they see the customer 

 getting angry and see the likelihood of 

 the store losing much business. 



The best way is to "acknowledge the 

 <'orn " tmd make good immediately by 

 rectifying the wrong. 



To shirk the task of correcting your 

 faults will eventually undermine the 

 business. 



THE BROKEN WHEEL. 



The broken wheel formerly Avas one 

 of the most popular of fuiuM'al design? 

 ami in some localities it still is made as 

 fie()uently as an_\' other ])iece. with the 

 exception of fh(> wreath ;ind the pillow. 

 Tlie broken wheel, like th(> broken col 

 umn, litis so plain a meaning that its 

 significance escapes no one. 



The accompanying illustration shows 

 a typical broken wheel. It is a design 

 which cannot be satisfatdorily executed 

 exce])t of good size; if the piece is too 

 small the sjiace Itetweeii the spokes lie 

 comes solid and the (diaracter of the 

 |»iece is lost. It must be shown on an 

 easel. 



MUMS IN DECORATION. 



The Danger of Monotony. 



The great popularity of the chrysan- 

 themum as a decorative subject is proof 

 of its value, for no plant without great 

 intrinsic merit could have survived so 

 long in the face of so many other good 

 things. But in the race for big, showy 

 flowers and effects we are prone to 

 overlook the beauties of less gorgeous 

 but equally pleasing varieties. The re 

 \ival of interest in the single and pom- 

 pon kinds is a steji in the direction of 

 a more artistic and varied use of this 

 popular flower, but only a step has been 

 taken as yet and there is room for 

 many more. 



Ketailers. it is true, are dependent 

 upon their growers for variety, and so 

 many of these have got into the rut 

 (d' growing Just what they know will 

 sell, taking no chances on anything 

 new or dilferent, that it is dishearten 

 iiig to a decortitor who would like to 

 use something novel or fresh but can 

 not (ddain it. b.ul most growers will 

 take steps to produce the novelties, 

 provided their customers will juomise 

 to take the sto(d\ when grown and so 

 insure them ag;tinst loss, vvhih> tlie le- 

 tailer vvlio grow- a p;irt ot' the stock 

 he -ell- ha- the remedv in his own 

 hands. 



The Small, Single Varieties. 



Small, late stru(d\ plants of single 

 varieties are eleg.'int for tilling l!;it 

 b.askets to be used :is ceiiter|dec(>s or 

 t'or (dlier purposes, and those with a 

 (|iiilled or anemone center and long, 

 w .-i \ V petals are es|ieciallv at t r;ict ive. 

 There i- no l;ick- ol' I'lijor v;iriety; we 

 luive pure whites, all shades of rose and 

 pink, light and golden yellovvs ;ind 

 tn.'niy tints of re<l in sell" cobus. Tlii'se 

 ;iie u-uallv most satisfactory, as the 

 v,i'ietie< with two and three colors in 



