•f .'.^.if,^' ^•^y^Tjrvvt;j^i-?7t*. I' •^nir'i;' '^ *" *■ v'JP' T-i''^^^*'?'*' '' "^^''^ ■ '^T^y'T 't^ P ' ■ v "'''^* "' ". 



\«' JW?tf ; V .'\^^'][^/.^'^ ■77''*WSWTf^rrT w» v^T»J53ip^?wy^w^5^^g«i5| 



32 



The Florists' Revie\;^ 



OCTOBBB 24, 1912. 



^■jr>%/£> A jklTUl^^JI I^JO Medium.. per 100. $ 8.00 @ $10.00 



I rllC Y^Zm^ I rlr Wll Mwl^ ^ood Pei^l^' 12.00® 15.00 



Vyillm I CF/ml^ I I ■L.ITItJITICy SVmcy perlOO. 18.00 @ 25.00 



Now better varieties are comiDg in, and we can assure you of larger value and better quality. 

 You should try an assortment of a dozen bunches of Pompoil Chrysanthemums 9 



$3.00 to $5.00 per dozen bunches. We have them in white, pink, yellow and bronze. 



CATTLEYAS9 $6.00 per dozen, $40.00 per 100. Packed with unusual care, every flower will reach 

 you in good condition. 



GARDENIAS, $2.00 to $3.00 per dozen. Splendid flowers ; a fresh supply every morning. 



BEAUTIES* $1.00 to $4.00 per dozen. A dependable supply. We will be extra strong on them 

 during the entire season. 



BRONZE GALAX, per case, $6.00. 



News that will interest you— read our Price List 



THE LEO NIESSEN CO., Wholesale Florists 



N. W. Corner 12th and Race Sts. s: sx xs PHILADELPHIA, PA. 



l»^>g>^^^^^>g>^»^>^^>^^»^Kr^f^K^^>s>WfgK>^>^yW>^K>^/VVVV^>^^/«^^^/>»«/^/V^^>>'^«/«AA^»»'^ 



Mtntlon Th. B.Ttew wh.n yon write. 



tire attention to his Hillside avenue 

 greenhouses, where he has fourteen 

 acres of excellent land, with running 

 spring water, railroad siding and other 

 facilities. Qe Dale. 



PHn.ADELPHIA. 



The Rising Eastern Market. 



The surplus in pink chrysanthemums, 

 in violets, in carnations and in roses 

 of low degree forms the serious side 

 of a fair market. Although there has 

 been no frost of killing blackness, the 

 wholesalers have been relieved of the 

 burden by a shortening of the supply 

 of dahlias and some other outdoor 

 flowers. The public is turning from 

 the dahlia to the chrysanthemum, a 

 fact the wholesalers are quick to per- 

 ceive and act upon. The lower grades 

 of chrysanthemums and the pink, owing 

 to the quantity of Pacific Supreme, 

 have sold cheaply, but really fine stock 

 has been in demand at excellent prices. 

 Pompons in white, yellow, pink and 

 bronze are becoming important. Val- 

 ley, gardenias and orchids, including 

 Cattleya labiata, have been good stock. 

 The trading in valley has been heavy. 

 Gardenias have been actually iscarce, 

 while cattleyas have shared in the re- 

 quest for all orchids, further induced 

 by the low prices, now slowly advanc- 

 ing. 



It is still too warm for violets. The 

 situation has not been helped by the 

 arrival of Marie Louise and Lady 

 Campbell, now coming in sufficient num- 

 bers to demand mention and to further 

 depress the violet market. Qood roses 

 and rose novelties are not overabun- 

 dant, but ordinary grades are, and they 

 suffer. So, too, do many carnations, 

 for the divine flower is at a disadvan- 

 tage when competing with the autumn 

 queen in warm weather. 



There is an excellent shipping de- 

 mand that carries much flue stock out 

 of town. The suburban teas take some 

 more, while the leftovers are disposed 

 of at prices that represent just that 

 much more than nothing at all. 



East Washington Lane. 



When it became known that the 



BERGERBROS. 



WHOLESALE FLORISTS 



140-142 N. 13th St • - Philidelphia, Pa. 



MUMS! 



YELLOW-WHITE-PINK 



in all grades. 



SmaiE VIOLETS, ORCHIDS, VALLEY, 

 8AR0ENIAS, ROSES and OARNATIONS/ 



The 



Finest 

 \ Flowers 

 'in 



the 



City 



of every variety. 



Mention Ttae Review wben too wnie 



Zieger Floral Co., of Pittsburgh, was 

 to run the greenhouses of F. & H. Mer- 

 genthaler, interest was keen. The ques- 

 tion the street asked was: "Could 

 they do itf" Nobody was willing to 

 answer in the affirmative. Everybody 

 knew the place. It had not been laid 

 out — well, let us say, to the best of 

 advantage, and it was out of repair. 

 Then, every retailer can see the grow- 

 er's mistakes, but sometimes even the 

 cleverest retailer is not cut out for a 

 grower. This was something over two 

 years ago. Mr. Zieger had enthusiasm 

 and energy, and he pitched in with every 

 ounce or both. Perhaps the result is 

 best voiced by Henry Bauer, who said: 

 "The place looks better every time I 

 see it." Boilers have been reset, pipes 

 relaid, leaks remended, posts jacked and 

 propped, roofs puttied and painted, 

 gutters straightened and corked, the 



hundred-and-one repairs and improve- 

 ments made. Eoses, for which th« 

 houses were not adapted, have given 

 way to mums, asparagus, sweet peas 

 and bulbs. The place is already earn- 

 ing a reputation for quality. Thos* 

 who know of the discouragements and 

 the hard work take off their hats t* 

 Messrs. Zieger and son. 



Various Notes. 



The eight new houses of the Eobert 

 Craig Co., at Norwood, are 150 feet 

 long by an average of forty feet wide, 

 not 40x100, as incorrectly stated last 

 week. 



A critic objects to my oak spray 

 note last week. Let me try again. Pre- 

 pared oak sprays are increasing in 

 favor with the decorators during th« 

 chrysanthemum season. They are pre- 

 ferred to the natural sprays for their 



