22 



The Florists^ Review 



OCTOBEE 31, 1012. 



THE FLORISTS' REVIEW 



Q. L. GRANT, Editor and Managkb. 



PUBLISHED EVERT THURSDAY BT 



THE FlORISTS' PUBLI8HINO CO- 



530-S60 Caxton BuildinK, 



508 South Dearborn St., Chicago. 



Telephone, Harrison 5429. 



bkoistebeo oablb addbeb8, flobvixw. ohioaoo 



New York Office: 



, 1310 Forty-Ninth St Brooklyn, N. Y. 



TXUCPHONE. 2632 W. Borough l-ark. 

 J.Austin kjuaw. Manager. 



Subscription price, 11.00 a year. To Canada, $2.00 

 To Europe. $2.60. 



AdvertlslnK rates quoted upon request. Only 

 strictly trade advertising: accepted. 



AdvertiBvnients must reach us by 6 p. m. Tuesday, 

 to insure insertion in the Issue of that week. 



Entered as second class matter Decembers. 1897. 

 at the post-office at Chicago, 111., under the act ol 

 March 3. 1879. 



This paper is a member of the Chicago Trade 

 Press Association. 



CONTENTS. 



The Art of Flower Arrangement 9 



— Art as an Aid to Economy (illus.) 



The Autumn Exhibitions — Pasadena, Cal 10 



— Lenox, Mass ■ 11 



The Retail Florist— A New Design 12 



— The Exchange Orders 12 



— Special Sales 12 



— In Window of a Butte, Mont., Florist 



(illus.) 12 



— Wanted the Advertising (illus.) 12 



— Mums and Prepared Oak (illus.) 12 



Hydrangea Otaksa 12 



Th6 Boskoop Rose Show 13 



<iIory of Cincinnati Begonia 13 



Carnations — Treatment for Weak Stems 14 



— Weak Growth of Beacons 14 



A Branched HarrisU (illus.) 14 



Housing Dtitch Bulbs 14 



Spiraeas for Easter 14 



Not a Bull Moose (Illus. ) 15 



A New Fern Dish (Illus.) l.l 



The Best Evergreen Vine .• 15 



Wisley's Wigwam (Illus.) 16 



Seasonable Suggestions — Lorraine Begonias... 16 



— Azalea Indies 16 



— Stevias 16 



— Erica Melanthera 16 



— Berrietl Plants . . .*. 16 



— Small Ferns 16 



— Calceolarias 16 



— ■ Coreopsis 16 



— Scbizanthus Wisetonensls 16 



— Hydrangeas 16 



At LeRoy in Illinois (illus.) 17 



LllU 8 for Fall Flowering 17 



.\gapanthu8 Umbellatus (illus.) 17 



Hoses — The Every Day Work 18 



— Rose Crops for Christmas 18 



— How's This for High? 18 



— Brides and Maids 19 



A Profitable Crop (illus. ) 19 



Temperature for Snapdragon 19 



Boston 19 



Boston Cooperative Market Dinner (illus.)... 20 



Wrecked by Flying Boiler (Illus. ) 20 



New Englanders Protest Against Quarantine.. 20 



Obituary 21 



Chrvsanthemuni Swlety 22 



Chicago 22 



Cincinnati 28 



Nashville, Tenn 29 



Philadelphia W 



Washington, D. C 32 



Detroit •■« 



Rochester, N. Y 36 



Milwaukee. Wis 38 



Buffalo 40 



Providence 42 



St. Louis 44 



Kansas City. Mo 47 



Seed Trade News .lO 



— Seedsman Uses Fists .^2 



Vegetable Forcing — Radishes and Lettu<'e .... 54 



New York 56 



Pacific Coast Department 60 



— • Los Angeles. Cal 60 



— San Francisco 62 



— Loomis and Vicinity 62 



— Spokane, Wash 03 



— Tacoma. Wash 04 



— Portland, Ore 64 



Nurser.v News 70 



— (Talifornians' Convention Program 70 



Denver 72 



Adrian. Mich 76 



KvansviUe. Ind 78 



Minneapolis, Minn 80 



Detroit Club's Program 91 



(Jreenliouse Heating 92 



— Fuel Oil Becomin? Scarce R2 



— To Prevent Boiling Over 92 



— Illinois House for Cukes 9? 



— Greenhouse and Residence •. 93 



— From Steam to Hot Water 04 



Pittsburgh 94 



Madison, N. J 95 



Bowling 06 



St. Paul 98 



Dayton, O lon 



SPECIAL 



AUTUMN NUMBER 



This annual edition will be issued 

 at the time of the big fall flower 

 shows, and just in time . 



FOR THE TBANKSGIVING TRADE, 



NOVEMBER 14 



It will be in every way up to the 

 high standard that has made these 

 special issues so popular with all 

 in the trade. 



Advertisers will do well to 

 send copy as early as possible. 



Fini claie at 5 p. m. Nnember 12. 



CO 



SOCISTr OF AXEaiCAK f LOaiSTB. 

 Incorporated by Act of Otmgress, March 4, 1901. 

 Offlcecs tot 1012: President, R. Vincent, Jr., 

 White Marsh, Md.; Tlce-preeldent, August Poebl- 

 mann, Morton Grove, IlL; secretary, J<An Tonng, 

 64 W. 28th St., New York City; treasurer, W. F. 

 Easting. Bnftalo, N. Y. 



Officers for 1913: President, J. K. M. U 

 Farqnhar, Boston, Bfass.; vice-president, Theodore 

 Wlrtb, MlnaeapoUs: secretary, John Yooog, fi4 

 W. 28tb St., New York City; treasurer, W. F. 

 Easting, Buffalo. 



Third National Flower SIiow, New York, April 

 6 to 12, 1918. 



Index to Advertisers 



Page 102 



Results bring advertising. 

 The Beview brings results. 



Don't pay money to traveling sub- 

 scription agents. Review representa- 

 tives all are well known in their re- 

 spective communities. 



Don 't speak to your customers of the 

 "dirt" in which plants grow. Dirt 

 is what some florists have under the 

 benches; soil is what is on them. 



Secrktary Hammond, of the Amer- 

 ican Rose Society, has just mailed the 

 third quarterly issue of The Rose Jour- 

 nal, the eight-page paper published by 

 the society. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



This is the time of year that Boston 

 ferns usually are pressing for a market. 

 That there is no particular surplus this 

 season seems to indicate that there will 

 be a scarcity toward spring. 



This is the "brass tack" age in busi- 

 ness. The grower, jobber or retailer 

 who doesn't dig into the hard facts of 

 his business is likely to find himself up 

 against the sharp end of the tack. It 

 isn't enough merely to sell — the sales 

 must be at a profit. 



Some florists give an order to every 

 salesman who comes along, others only 

 to the salesman whom they happen to 

 like, regardless of his merchandise or the 

 strength of his house. Now and then 

 there is a buyer who considers only what 

 he is to get for his money — who really 

 informs himself on comparative quali- 

 ties, prices and service; he may not be 

 the popular person, but he is apt to be 

 the man who discounts his bills. 



Now is the time to put up a fine, ig 

 mpost pile for next season's needs. 



One of the interesting features jf 

 the trade is the increasing number of 

 women who are going into the busirii ss. 

 Almost always they make satisfying : kJ 

 frequently conspicuous successes. 



The surpluses of field-grown carnation 

 plants have cleaned up in excellent shape. 

 Almost always there is, somewhere, some- 

 one who reads The Review who needs 

 just the stock the other man would like 

 to turn into cash 



There is only one way in which a flo- 

 rist can make a permanent success: 

 Charge fair prices, collect the money, pay 

 bills and lay away enough so that when 

 rebuilding time comes the work can be 

 done with cash instead of credit. 



Have the wholesale florists, the grow- 

 ers, been more progressive than the re- 

 tailers? Has production been increased 

 faster than the retail outlet has been 

 broadened? There may be some interest- 

 ing developments between now and 

 spring. 



CHRYSANTHEMUM SOCIETY. 



The annual meeting of the Chrysan- 

 themum Society of America will be 

 held at the American Institute, 19 to 

 21 West Forty-fourth street, New York 

 city, Wednesday afternoon, November 

 6', 1912, at 3 o'clock. This is the open- 

 ing day of the exhibition and a large 

 attendance of the members is desired. 

 Chas. W. Johnson, Sec'y. 



WHY ADVERTISING PAYS. 



Those who have made a study of 

 advertising know that the value of a 

 publication as an advertising medium 

 depends upon the position the paper 

 holds in the confidence of its readers. 

 In other words, do they buy the paper 

 for itself, to read, or is the subscrip- 

 tion list maintained only by selling the 

 paper in combination with some other 

 article — a premium, a gift, a bait? 



Why The Review is unapproached as 

 an advertising medium for all who sell 

 to florists is shown by the following 

 letters, both written the same day: 



We are very much pleased with The He- 

 view and trust it will always be up to its 

 present standard. — West View Floral Co., 

 Atlanta, Ga., October 22, 1912. 



The Review is getting better every year 

 and is a necessity in my business. — M. 'W ■ 

 Walters, Bettsville, O., October 22, 1912. 



CHICAGO. 



The Grc^t Central Market. 



In spite of the fact that stock i- 

 coming in much more freely than at an; 

 time in the last six weeks, there ha 

 not been any serious disturbance oi 

 prices. The extra figures recently com 

 manded by chrysanthemums an-d rose^ 

 no longer are available, for the supply 

 at last has become equal to the demand 

 but carnations are off crop and any 

 thing that can be classed as really goon 

 is bringing an excellent price. 



Beauties are in much heavier general 

 supply than at any time in the period 

 since the first autumn crop went off- 

 Some of the largest growers of Beau 

 ties now are in full crop and the quality 

 of the stock generally is all that couW 

 be asked. There are few short Beauties; 

 most of the stock is in the long-stemmed 

 class. Color is fine and the buds now 

 have size. 



■ ^^ •-.■... ....j.^. — 



