October 31, 1912. 



The Florists* Review 



67 



500% 



on Lily Bulbs 



Any retail florist who has selling ability and can 

 market a few lilies every month can make a larger 

 per cent of gross profk on Horseshoe Brand Cold 

 Storage Giganteum than on any other article con- 

 nected with his business. They cost no more to pro- 

 duce than other things netting much less profit. 

 The average cost of Horseshoe Brand Gigs, for de- 



at half price and cut down the percentage — where 

 can you invest money to give such profits? The 

 wholesaler at from 6c to loc per flower can make 

 more than on anything he can grow, at the same 

 risk, in the same space and time consumed, 



A $225 INVESTMENT 

 will cover the cost of a sufficient amount of first- 

 livery throughout 19 13, does not exceed $20 per. class Horseshoe Brand Giganteum to last through- 



case, if ordered now. This means an investment of 

 about $250 per annum. Based on the general aver- 

 age of flowering results it means about 8000 flowers 

 per annum. These flowers, retailed at 20c each, 

 would bring $1600, which would make the gross 

 profit about 540% — call it 500% — or even sell them 



Casf. 



) 400 Giganteum, 6x8 

 *•* 1 400 Giganteum, 6x8 



out the year, if you order now. This leaves a margin 

 of $25 or over 10% from above figured cost, for 

 freight and potting expense. The price of $225 is 

 made special, and applies to the list as given below. 

 It includes storage charges and everything up to 

 the time of delivery f. o. b. cars New York. 



planted about Feb 1, 1913, will flower in May. 



planted about March 1, 1913, will flower in June. 

 1 400 Giganteum, 6x8", planted about April 1, 1913, will flower in July, 

 1 400 Giganteum, 6x8", planted about May 1, 1913, will flower in August. 

 1 300 Giganteum, 7x9", planted about June 1, 1913, will flower in September. 



1 300 Giganteum, 7x9", planted about July 1, 1913, will flower in October. 



2 300 each, Giganteum, 7x9", planted about Aug. 1, 1913, will flower in November. 

 2 300 each, Giganteum, 7x9", planted about Sept. 1, 1913, will flower in December. 

 1 250 Giganteum, 8x10", planted about Oct. 1, 1913, will flower in January. 



1 250 Giganteum, 8x10", planted about Nov. 1, 1913, will flower in Februarj-. 



As an investment, this is one of the best a florist 

 could possibly make. Besides this, it will be a busi- 

 ness-booster, for all live florists should have lilies on 

 hand the year around. Some can use 24, 36, 48, or 

 even 100 or more cases per annum — we have cus- 

 tomers who consume from 500 to 1500 cases an- 

 nually. Their profits are of course large, owing to 

 the quantity marketed. The only limit to your profit 

 is that limit marked by your ability to sell and mar- 

 ket the flowers on a business basis, and it's a big 



country we live in. If this list does not appeal to 

 you, ascertain how many flowers you can dispose of 

 during a year's time, and let us figure on the lot, 

 giving you desirable shipping dates, flowering time 

 and other information. Don't wait — those who wait 

 generally get left — now is the time to order — right 

 now. Then it won't be forgotten, and deliveries 

 will be made automatically, relieving you of the 

 bother. Write us. 



THE SIGN OF GOOD BULBS, 

 WELL MATURED. 



NOT HOW CHEAP. 



BUT HOW GOOD. 



RALPH M. WARD & CO., 



THE LILY HOUSE. 



71 Murray Street, 



NEW YORK CITY. 



All kinds of Japanese bulbs, Nursery stock. Bamboos, Iris, etc., quoted 

 upon application, 



■Mt-ntlon The Review when you write. 



Various Notes, 



The meeting of the Florists' Club 

 November 11 will be chrysanthemum 

 night. Many novelties will be exhib- 

 ited. Announcement of the men to be 

 nominated for office for 1913 will be 

 made, 



Hallowe'en is anticipated with inter- 

 est as demonstrating the practical value 

 of the club's publicity work. 



W. P. Craig, of Philadelphia; W, F, 

 Kasting and Mr, Donaldson, of Buffalo, 

 were recent visitors. 



The fall show days have come again. 

 The Yonkers Society opened its exhibi- 

 tion October 30, to run three days. The 

 Poughkeepsie show begins October 31 

 and the same day the Morris County 

 Society opens at Mudison, N, J, The 



A. H. AUSTIN CO. 



MR. AND MRS. AUSTIN. Propii. 



ELM HILL GLADIOLI 



WAYLAND, OHIO 



Mention Tbe Uerlew when you write. 



Nassau County show begins October 29, 

 at Glen Cove, L, I. The Mt, Kisco show 

 opens October 31. The Tarrytown show 

 takes place November 6 to 8. The 

 American Institute show in New York 

 is scheduled for November 6 to 8 and 

 the Horticultural Society of New York 

 will hold its exhibition at the Museum 

 of Natural Historv November 1 to 5, 



Chllds' Gladioli 



are noted the world over for 

 SUPERIOR MERIT 



JOHN LEWISCHILDS 

 Flowerffleld, Long Island, N. Y. 



Mention The Rp-^iew when vou write 



r. W. O. SCHMITZ 



PRXNCX BAT, H. T. 



Wholesale Grower. Exporter and Im- 

 porter of all plants, roots and bulbi In 

 ■eaaoD. 



Corr*spond»no* 8ollolt«<l 



Always mentloii tlie Florlsta' R«vl«fW 

 x^hen writing advertlaera. 



