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The Florists^ Review 



October 31, 1912. 



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Pacific Coast Department 



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1 



An account of the Pasadena flower 

 show appears under the general exhibi- 

 tion heading on page 10 of this issue. 



The California Association of Nurs- 

 erymen will hold its annual convention 

 at Oakland November 7 to 9. The com- 

 plete program appears on page 70 of 

 I this issue. 



Stockton, Cal. — The San Joaquin 

 Floral Co., of this city, has purchased 

 ten acres of the Archerdale tract and 

 is preparing to plant the whole place 

 with flowers. This will be one of the 

 largest flower fields in San Joaquin 

 county. 



LOS ANOEIiES, CAK 



The Market. 



Too much stock is the only trouble 

 the wholesalers have now. The weather 

 is so good that outdoor flowers of 

 every kind are almost as plentiful as 

 in May, while the chrysanthemums con- 

 tinue to arrive in battalions. In spite 

 of all this, good stock cleans up fairly 

 well and it is a matter for congratula-- 

 tion that there is not any glut. Funeral 

 work helps out the retailers when tran- 

 sient business is dull, but the latter 

 would be much improved if retailers 

 could only see the possibilities of a 

 quick turn at small profits. I have no 

 wish to teach anyone his business, but 

 surely everyone in the trade who reads 

 the trade papers ought to be able to 

 see the trend of the times for him- 

 self. Happenings in the middle west 

 along this line are an indication of 

 what will occur here later, and that re- 

 tailer will be wise who gets in line. 



Indoor roses are not quite so good, 

 as the heat of last week was too much 

 for them. Outdoor roses are truly beau- 

 tiful for the season. Orchids are plen- 

 tiful; so is valley, except on certain 

 days, when a rush cleans it up. Greens 

 of all kinds are plentiful and good. 



The Show at Pasadena. 



The fifth annual flower show of the 

 Pasadena Horticultural Society was 

 held October 24 to 26, at the Hotel 

 Maryland. It was an unqualified suc- 

 cess and everyone connected with it 

 deserves the highest praise. It says a 

 good deal for the excellent spirit pre- 

 vailing among the members when they 

 will stick together and are able to pro- 

 duce such results. The private garden- 

 ers' exhibits were better than ever 

 seen before at a Pasadena show. The 

 cut flowers were perhaps hardly as good 

 as the plants, but both were creditable. 

 An elegant showing of vegetables and 

 fruit was also made in the competitive 

 classes. 



Miss Sadie Thomas put up a varied 

 and interesting chrysanthemum group, 

 many of the best Japanese varieties 

 being grown on single, dwarf stems, and 

 tastefully arranged with the pretty 

 single, pompon and anemone-flowered 

 kinds, grown in bush form. This ener- 

 getic little lady deserves the thanks of 

 all for keeping up to date and showing 

 of her best. Close by were a dozen 



ARE YOU SATISFIED? 



Any florist on the Pacific coast not 

 satisfied to do a local retail business 

 can build up a prosperous wholesale 

 trade by using space in The Review to 

 let the buyers know where stock is to 

 be found. This way: 



We have found advertising in The 

 Review to be very satisfactory. We 

 have had orders from all parts of the 

 United States, as well as from the Pa- 

 cific coast, showing that your valued 

 paper has a very wide circulation. At 

 any time we have any special advertis- 

 ing to do we certainly shall send it to 

 The Review.— Hogan & Kooyman, 

 Oakland, Cal., October 3, 1912. 



or so of blooms from C. H. Totty, Madi- 

 son, N. J., which had carried splendidly 

 over the long journey. The finest flower, 

 perhaps, was Annie L. Angus, though 

 Beatrice May and a fine yellow seed- 

 ling were not far behind. 



The Germain See^. Co., Los Angeles, 

 put up an exhibit of seeds, bulbs and 

 others of its specialties, well arranged 

 with palms, ferns and other plants. 

 Theodore Payne also showed bulbs and 

 native plants. Howard & Smith had 

 showy dahlias, zinnias and dwarf Ian- 

 tanas, arranged between a number of 

 large bay trees and palms. Ed. Eust 

 showed a bank of fine, rare plants and 



ferns, in the best possible condition. 

 The Clemence Nursery put up an ele- 

 gant display of showy small plants, 

 principally begonias, a background of 

 showy varieties of the modern tuber- 

 ous-rooted kinds being extra good. Ex- 

 hibits from Campbell's Seed Store, 

 Montariosa Nurseries, Laurie's and 

 others, including rare plants, bulbs and 

 seeds, were all admired, as well as the 

 beautiful group of rare palms and or- 

 chids from the Huntington place at 

 Oak Knoll. 



Rare fruits are always well to the 

 fore at Pasadena, and the exhibits of 

 the West India Gardens and Coolidge 

 came in for much attention. The former 

 contained good avocados, cherimoyas, 

 white sapota, dates an-d mangos. Cool- 

 idge made a specialty of feijoas, but the 

 beauty of his group lay in the magnifi- 

 cent varieties of ferns. 



The attendance on the first day was 

 good. 



The Orchid, of Pasadena, has opened 

 a new store, almost opposite the Hotel 

 Maryland, and it took some tall hus- 

 tling on the part of Jaeger & Wolfskill 

 to get it ready in time for the opening 

 of the flower show. Only a hurried 

 glance was taken and it was still in an 

 unfinished condition, but enough could 

 be seen to indicate a light, roomy store, 

 excellently arranged. Mr. Jaeger has a 

 large collection of dried orchid flowers, 

 mounted, framed and correctly labeled, 

 a most interesting feature. 



SHIPPING BUSINESS 



OUR SPECIALTY 



We are now established In our new location, with (treatly Increased 

 facilities to take care of your trade. 



S. NDR&TA,'^H:;f' 7S1 So. BroidwaT, Los An^eles, Cal. 



MentioD Pbe Review waer von write 



Kentia Forsteriana 



Fine, healthy pot stock, in 5-lnch : 



18 inches high |0.50each 



24 inches high 76 each 



80 inches high 1.00 each 



Cash from unknown parties 



HOWARD & SMITH 

 Ninth and Oilv* Sts^ Los AnK*l«*f Cal. 



Mention The Review when yon write. 



CHRYSANTHENUNS 



Our Chrysanthemums are now ready to ship. 

 Also Roses and Carnations from our own green- 

 houses. We make a specialty of all kinds of 

 greens. 



WALTER ARMACOST, ^T *'"''• 



Mention The ReTiew when yon write. 



J. A. Bauer Pottery Co. 



418 1» 421 Aveue 33, Us Angeles, CaL 



Carry a large stock of nice Red Pots. 



All orders shipped promptly. 

 Larf^st Pottery on Pacific Coast. 



Mention Hie B«Tlew when 70a write. 



FLOWER POTS 



Yoa want the best. Why buy Inferior pots 

 when yoo can get the bent at the same price? 

 Write for price list and sumples today. 



Standard Pottery Co. 



65S-B4 S. Orlffln Ave.. Los Anr«l««. Cal. 



Mention The Rpvlew when vmi write 



SHASTA DAISIES 



Vary Strons: DIvialona 



$1.S0 per 100; $10.00 per 1000; $80.00 per 10,000. 



ASPARAGUS PLUMOSUS 



Seedlings $ 1.00 per 100; $ 7.60 per 1000 



From 3-inch pote 4.00 per 100; 36.00 per 1000 



StroHK flpld planta 16.00 per 100; 125.00 per 1000 



Diamond HiU Nursery, 'IL^A^JltXt 



Myuduii The ItpTlew when you write. 



Adiantum Roenbeckii. 6 in. pots.. . .per ICO, $30.00 



Cyclamen. 5-in. pots per 100, 30.00 



Cyclamen. 6-in. pots per 100, 45.00 



Cash with order, please. 



MIRA MAR NURSERIES 



Lone Baach, California 



Mention The Review when yon write. 



