20 



The Florists' Review 



NOVEMBEB 7, 1912. 



THE FLORISTS' REVffiW 



G. L. GRANT, Editor and Manaokb. 



PUBLISHED EVEBT THUBSDAT BT 



The FLORI6T8' Publishing Co- 



680-fieO Caxton BnUdlnK. 

 508 South Dearborn St., Chtoafo. 



Telephone, Habbison 5429. 



bxoibtxbxd oabub addbx88, rlobtikw. ohicaqo 



New Tobk Oftici: 



mo Forty-Ninth St Brooklyn, N. T. 



TxutPHOirB, 2632 W. Borough fark. 

 J.Austin 8haw, Manaokb. 



Snbecrlption price. $1.00 a year. To Canada. $2.00 

 To Europe, f2JM). 



AdvertlBing rates quoted upon request. Only 

 strictly trade advertisiner accepted. 



Advertisements must reach us by 6 p. m. Tuesday, 

 to Insure Insertion In the Issue of that week. 



Entered as second class matter December 3. 1897. 

 at the post-offlce at Chicago, 111., under the act of 

 March 3. 1879. 



This paper is a member of the Chicago Trade 

 Press Association. 



CONTENTS. 



The Retail Florist 9 



— A True Story 9 



— Hallowe'en Windows (lUus.) 9 



Seasonable Suggestions — Poinsettlas 10 



— Lilies for Christmas 10 



— Gardenias 10 



— Cyclamens 10 



— Tuberous Begonias and Gloxinias 11 



— Hardy Herbaceous Plants 11 



By the Bounding Billow (lllus.) 11 



Uefrlgeratlon for Growers 12 



— Modern Cooling Facilities (illus.^ 12 



Tlie Autumn Exhibitions 14 



— Philadelphia 14 



— Rochester, N. Y 14 



— New York 15 



— San Francisco 15 



— Glen Cove, N. Y 16 



— Amherst, Mass 16 



— Yonkers, N. Y 16 



— Madison, N. J 16 



Tags and Envelopes (lllus.) 17 



New York Publicity Work (lllus.) 17 



Raising the Funds 18 



Obituary — John Watson 18 



— Charles E. Schoenle 18 



— Gottfried Gross 18 



Detroit, Cleveland and Toledo Florists (lllus.) 19 



First Snorw Collapse 19 



Cleveland 19 



Men We All Know (lllus.) 19 



Results Count 20 



Business Embarrassments 20 



Readers' View of the Ads 20 



Chicago 20 



New York 26 



Boston 27 



Kansas City 30 



Philadelphia 32 



Washington 34 



Dayton, Ohio 36 



Nashville, Tenn 38 



Lancaster, Pa 42 



St. Louis 44 



Providence 47 



Steamer Sailings 50 



Seed Trade News .'i2 



— Shooting Purely Accidental 65 



Memphis, Tenn ,56 



New Orleans 58 



Vegetable Forcing 60 



— Tomato Leaf Blight 60 



— Thrlps on Field Beans 60 



Pacific Coast Department 62 



— Los Angeles, Cal 62 



— Fruit Growing in California 63 



— Pasadena, Cal 63 



— San Francisco, Cal 64 



— Seattle 64 



— Portland, Ore 65 



Nursery News 72 



— The New Hybrid Hickory 72 



Detroit 74 



Pittsburgh 76 



Springfield. Mass 78 



Scranton, Pa 80 



Rochester 80 



Indianapolis 90 



White Snapdragon 91 



Greenhouse Heating 92 



— The Fuel Market 92 



— Car Shortage Serious 92 



— From Steam to Hot Water 93 



Cincinnati 94 



Bowling — At (3hicago '. . . 96 



— At Milwaukee 96 



— Baltimore Visits Washington 96 



St. Paul 98 



Columbus, 100 



Laramie, Wyo. — Bert Clippinger re- 

 ports business excellent. It is less than 

 a year since he started to build, but he 

 now has his four greenhouses full of 

 fine stock and is doing a much better 

 trade than he expected to work up so 

 quickly. 



SPECIAL 



AUTUMN NUMBER 



This annual edition will be issued 

 at the time of the big fall flower 

 shows, and just in time 



rOR THE THANKSGIVING TRADE, 



NOVEMBER 14 



It will be in every way up to the 

 high standard that has made these 

 special issues so popular with all 

 in the trade. 



Advertisers will do well to 

 send copy as early as possible. 



Foras close at 5 p. m. Ntvember 12. 



SOCIETY OF AMEBICAN FLORISTS. 



Incorporated by Act of Congress, March 4, 1901. 

 OflScers for 1912: President, R. Vincent, Jr., 

 White Marsh, Md. ; vice-president, August Poehl- 

 mann, Morton Grove, 111.; secretary, John Young, 

 64 W. 28th St., New York City; treasurer, W. F. 

 Kasting, Buffalo, N. Y. 



Officers for 1913: President. J. K. M. L. 

 Farquhar, Boston, Mass. ; vice-president, Theodore 

 Wirtb, Minneapolis; secretary, John Young, 54 

 W. 28th St., New York City; treasurer, W. F. 

 Kasting, Buffalo. 



Third National Flower Show, New York, April 

 6 to 12. 1913. 



Index to Advertisers 



Page 102 



EESULTS. 



We give them. You get them. 



We both have them. 



With this issue The Eeview becomes 

 15 years old. It is the age at which 

 well grown, healthy youngsters really be- 

 gin their best development. 



We should not speak of flowers as a 

 luxury. Times change. At one stage of 

 our country's development a gun was a 

 necessity and a sewing machine a lux- 

 ury. Now the sewing machine is a 

 necessity and the gun a luxury. To a 

 great many people flowers are a neces- 

 sity. 



Cornell University, at which is the 

 trial ground of the American Sweet Pea 

 Society, has just issued Bulletin No. 319, 

 being Part 11, Sweet Pea Studies, by 

 Alvin C. Beal. This is devoted to winter- 

 flowering varieties, with varietal descrip- 

 tions, notes on origin, culture and testa 

 at Cornell. 



Well, our quadrennial national spasm 

 is over again. This time it caused less 

 than the usual interruption to business, 

 but, no matter how the result coincided 

 with our individual preferences, we can 

 all be glad it's over and settle down to 

 work. The last two weeks have been 

 full of politics. Now let's get busy. 



EESULTS COUNT. 



The one factor which has enabled 

 The Eeview to carry so great a list of 

 advertisers is that the results from the 

 first advertisement almost invariably 

 brought the advertiser back with an- 

 other offer when he had stock to sell. 

 This is how: 



Last year we got fine returns from The Re- 

 view. It is THE paper. Results speak for them- 

 selves. — Franklin Plant Farm, Frank Brunton, 

 Mgr., Norfolk, Va., October 30, 1912. 



Azaleas are cleaning up quickly. The 

 stock generally is good this year and the 

 forcers have not been afraid to take 

 hold of the small and medium sizes in 

 quantity. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Eeview $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of Ihe paper. 



Get a reputation for expecting your 

 pay promptly and your customers will 

 get the habit of coming up to your ex- 

 pectations. On the other hand, get the 

 reputation of being easy with your debt- 

 ors and they will pay only as suits their 

 convenience. 



BUSINESS EMBABBASSMENTS. 



Eochester, N. Y.— The West Side 

 Floral Co., in the U. S. District Court, 

 has filed a petition in bankruptcy, 

 scheduling liabilities of $1,005.27 and 

 assets of $541.23. 



BEADEES' VIEW OF THE ADS. 



The other day a Chicago florist walked 



into the office of The Eeview and laid 



a dollar on the cashier's desk with the 



remark, "I get so many papers I can't 



find time to read them, so I let my 



Review run out, but I find I can't get 



along without it. I need it if only so 1 



can see the ads — you have so many that 



don 't appear anywhere else. ' ' And here 



is one by mail: 



I hardly know what I would do without The 

 Review^ The advertisements have saved me lots 

 of dollars,- to say nothing of the valuable infor- 

 mation each issue contains. — V. V. Phillips, Brig- 

 ham City, Utah, October 20, 1912. 



In the eyes of the average reader the 

 advertising is an important part of a 

 trade paper. 



CHICAGK). 



The Oreat Central Maxket. 



The opening of the month of Novem- 

 ber has found the market in a much 

 better condition than was noted at the 

 beginning of last month, so far as the 

 supply of stock is concerned, and prices 

 on most lines have again become nor- 

 mal. While there is no oversupply, with 

 the possi-ble exception of the poorer 

 grades of mums, which are being 

 shipped to this selling point in large 

 quantities, the wholesalers are finding 

 it possible to fill all orders without 

 trouble. Especially in roses, there is no 

 lack of excellent stock, with the excep- 

 tion of Beauties. Carnations continue 

 to shorten up and hardly enough of 

 these can" be secured to take care of 

 the combined local and out-of-town 

 demand for stock needed in funeral 

 work. 



As far as chrysanthemums are con- 

 cerned, they have taken possession of 

 the local market and will predominate 

 for some time to come. Almost every 

 variety in bloom at this season is to be 

 found on the market and Major Bon- 

 naffon made its appearance this week. 

 Some excellent shipments are to be seen 

 and the better grades move off quickly. 

 Thus far fewer high quality mums 

 than usual are offered and there also 

 is a smaller percentage of yellow than 

 is usually the case at the start of No- 

 vember. .Another week, however, is 

 expected to find the market well stocked 

 with all grades of chrysanthemums. 

 There already is an oversupply of the 



