32 



The Florists' Review 



November 7, 1912. 



Chrysanthemums 



■ r* ■ ' ' • 



$1.00 to $3.00 per dozen 



We continue to have a good supply of all sizes and all colors. You will have no trouble in obtaining 

 good Mums in quantity, and at reasonable prices, when you buy from us. Let us fill your next order. 



Stock We Can Recommend to Yout 



BEAUTIES, $1.00 to $4.00 per doz. VALLEY, $3.00 to $4.00 per lOe^ - 



SNAPDRAGON, pink, $6.00 per 100 CATTLEYAS AND GARDENIAS 



Sil^GLE AND DOUBLE VIOLETS, the best, 75c per 100 



^ 



It contains much valuable information— send for our Weekly Price i.ist. 



THE LEO NIESSEN CO., Wl^l^ale Florists 



N. W. Corner 12th and Race Sts. :t ss st PHILADELPHIA, PA. 



Mention The Review when you write. 



PHILADELPHIA. 



The Bising Eastern Market. 



The events of thie week ending No- 

 vember 6 are the frost and the election. 

 The frost on the night of November 2 

 destroyed outdoor flowers. Lest there 

 should be any that escaped, it was re- 

 peated with greater severity on the fol- 

 lowing night. It is a question whether 

 frost really made any particular dif- 

 ference in the market. Outdoor flowers 

 after the middle of October cannot 

 compete with indoor stock. They have 

 helped the market wonderfully for two 

 months, and their mission is ended. 

 What remains of them does not signify. 

 These progressive opinions are not 

 shared by the conservatives, who be- 

 lieve that frost should come on sched- 

 ule time, October 10, and that the mar- 

 ket would greatly benefit thereby. 



The election of November 5, when 

 the people of the nation went to the 

 polls in an effort to decide the most 

 extraordinary political contest of our 

 time, is of interest because of its fail- 

 ure to affect business in the smallest 

 degree. It is a floricultural tradition 

 that the autumn of a presidential year 

 is bad for business; so bad, in fact, that 

 it was always spoken of with bitter- 

 ness by every florist. This year the 

 remarkable struggle and the vast ex- 

 penditure of money have had no effect 

 whatever. The market has been just 

 as good as it could be under the heavy 

 load of stock that must always be car- 

 ried before winter arrives. 



Chrysanthemums are at their height. 

 The midseason varieties are fine and 

 sell at moderate prices. Yellow is in 

 oversupply. Bonnaffon, Halliday, Kelley 

 and some Eaton, with Roman Gold for 

 variety, make a grand show, sometimes 

 hard to move. Charles Razer leads in 

 whites, with Ivory, Byron and others 

 following. Pink is quite scarce. Dr. 

 Enguehard, Maud Dean, Balfour and 

 Pink Ivory are the principal sorts. It 

 is a curious fact that the street men 

 will often pay more for Bonnaffon, their 

 favorite corsage variety, than the stores 

 will pay. Pompons, both indoor and 

 out, are used in quantities, but they 

 seem to require pushing. 



BERGER BROS. 



MUMS 



Come and go daily in great numbers. An especially 

 fine crop now on. All the best vwieties that are worth 

 ofifering to buyers that know. We have them in quan- 

 tity and all colors. The prices are right — so order your 

 Mums from us — also anything else you need — then 

 some more mums. 

 Violets, single and double, fresh packed every day. 



THE MOST CENTRAL WHOLESALE FLORISTS 

 IN THE CITY 



140-142 N. 13th St • • rhOadelphia, Pa. 



Uentlon Tbe Bevlew wben too wme 



The violet reports conflict. There are 

 more violets used, only they bloom so 

 freely they cannot go fast enough. The 

 cooler weather has helped carnations in 

 quality and in favor. There is no 

 marked change in the rest of the fiower 

 and green list, except to chronicle the 

 arrival of Cypripedium insigne and of 

 sweet peas, pink, white and lavender. 



Wyncote. 



Joseph Heacock, state senator from 

 Montgomery county, is one of the busi- 

 est men in Pennsylvania. A front posi- 

 tion in the ranks of floriculture, wide 

 business interests, an important posi- 

 tion in the gift of his neighbors at n 

 time when the public conscience was 

 quickened, all bear silent testimony to 

 the good use made of time and of abil- 

 ities. No one who calls on Mr. Heacock 

 feels for a moment that he is in a 



hurry; the cordial greeting, the careful 

 attention given to what is said, denote 

 the gentleman quite as much as the man 

 of affairs. Mr. Heacock has every de 

 tail of his large business at command; 

 an important point — nay, an essential 

 to continued success. 



Everyone who is well informed knows 

 that all the roses of the Joseph Heacock 

 Co. have been transferred from Wyn- 

 cote to Koelofs. Their place was imme- 

 diately filled by palms, ferns and 

 orchids. The growth of the palm de- 

 partment has been remarkable. Home- 

 grown kentias, and to a less extent 

 arecas and cocos, fill house after house 

 of the large range. The kentias many 

 times outnumber those of a few years 

 ago in every size, while a new size, 

 larger and finer than anything yet 

 offered, is being grown. All the kentias 

 over six inches are now in tubs; a 



— _ M.^*.^^fL» 



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