November 7, 1912. 



The Florists* Review 



35 



A Strong Circulation 



of cold dry air will keep your flowers in perfect shape. You can 

 find this circulation in McCray Refrigerators, which will not only 

 preserve your flowers but display them to the best advantage. 



Geny Bros., Florists in Nashville, Tenn., write us as follows: 



* ' The cooler you shipped us has given surorising results. "We 

 are more than pleased with same. , We loaded this cooler with 

 3000 lbs. of ice November 1, and did not put in any more until 

 the 14th, and then put in 1200 lbs. The temperature stands 36** 

 to 38°, and has never reached 40**. We think it one of the best 

 on the market." 



Mc CRAY 



REERIGERAIORS 



because of richness of design and finish, perfect quality of materials 

 and workmanship, and general attractiveness, are at the top in 

 creating new trade. 



Find out— right now— how you can stop your losses and build 

 a bigger, better business. Send for our Catalogue No. 73, which 

 shows all sorts of Eefrigerators for Flower Shops. 



McCray Refrigerator Co,, '•^.'„r..fm:r.„-. 



The cut shows our No. 610, which is one of our most 

 popular styles. It is made of solid oak, antique finish, with 

 nickel trimmingrs. The interior is white enameled, except 

 the floor, which is coyered with ffalvanized iron. It is 84 

 iachee wide, 28^ inches deep and 74 inches hlKh, with an 

 Ice capacity of 250 lbs. Write for price. 



Ctaloaco Oflloe, 

 158 North WatMMta Av«nu«. 



New Tork Ottloe* 

 SSI W«st 4Snd StrMt. 



Mention The Bevlew when yon write. 



BUCHBINDER 



FLORISTS' 

 REFRIGERATORS 



Perfect construction- OriginaUty 

 of design— Regulated circulation of 

 cool, dry air. 



Any design built, according to 

 your various needs. Write for full 

 information and catalogue. 



BUCHBINDER BROS. 



Manufacturers 



518 Milwiukee Ave, CHICAGO 



L. D. Phone Monroe 6616 



100 candle-power Mazda electric lamps. 

 In the ceiling are two skylights. The 

 walls are buff and at the rear is a 

 large double doorway leading out into 

 a driveway to which wagons may go. 

 On either side of this door are win- 

 dows, and all are grated with iron bars 

 to prevent entrance after business 

 hours. At the rear of the store, on a 

 mezzanine floor, is the private office 

 and' the bookkeeping department, which 

 later on will be fitted with numerous 

 office appliances, including a cash car- 

 rier system. The ice-box measures 

 10x20 and is capable of housing a large 

 quantity of stock. There will be over 



MICHELL'S SPECIAL OFFERS 



LILY OF THE VALLEY , 



(Cold Storage) 



Michell's Fancy Giant 250 500 1000 



flowerinir $4 50 $9.09 $17.00 



Hamburg Brand 4.00 8.00 15.00 



LILIUM GIGANTEUM 



(Michell's Special Brand, New Crop) 



Bulbs Per Per 



per case 100 1000 



6-8inch 400 $4.00 $36.00 



7- 9 inch 300 6.50 60.00 



8- 10 inch 225 9.50 90.00 



9-lOinch 200 11.00 100.00 



10-12inch 150 16.00 150.00 



LILIUM GIGANTEUM 



(Cold Storage, Special Price to Make 

 Room) 



Bulbs Per Per 



per case case 1000 



6-8inch 360 $16.75 45.00 



7-9 inch 260 16.00 60.00 



LILIUM MULTIFLORUM 



(Michell's Special Brand) 



Bulbs Per Per 



per case 100 1000 



6-8inch 400 $3.75 $33.60 



7- 9 inch 300 5.75 64.00 



8-10 inch 226 8.26 77.60 



9-lOinch 200 9.25 87.50 



FORCING GLADIOLUS 



(Plant Now) loo 



Blushing Bride, pinlc blotched dark,. 65c 



Bride, pure white 66c 



Peach Blossom, rich pink 96c 



FREESIAS 



(Fine. Plump Bulbs) 



1000 



$5.75 



5 25 



8.60 



100 



Purity, 1st size $1.25 



Purity, mammoth 1.76 



French, 1st size 60 



French, mammoth 70 



1000 



$12.00 



16.00 



4.00 



6.00 



Send for our latest Wholesale Catalogue 

 of Seeds, Bulbs and Florists' Supplies. 



MICHELL'S SEED HOUSE 



618 Market Street - PHILADELPHIA 



Mention iDe KeTlew when yon write. 



forty feet of cases in which to show 

 ribbons and other supplies of a like 

 nature. A new feature is the use of a 

 cool room for the storage of carnations 

 and other flowers which do not require 

 the use of ice. The room is in the 

 cellar, and has two shafts, one having 

 an opening at the bottom and the other 

 at the top of the room. The former 



brings in the outside cold air, while the 

 other takes off the warm air, which rises 

 towards the ceiling and passes through 

 the vent. Adjoining this is another 

 ice room, wherein will be kept greens, 

 etc. At the far end of this basement 

 is the heating plant, and the balance of 

 the space will be utilized for the stor- 

 age of boxes, paper and other stock. 



