NOVBMBEB 7, 1912. 



The Florists' Review 



59 



The subjunctive mood, past perfect tense of 

 the verb "to know," is responsible for a very 

 large per cent of failures. It goes something 

 like this: 



If I had known If we had known 



If thou hadst known If you had known 

 If he had known If they had known 



It's the saddest tense in all the business world, 

 and is usually used as a result of careless con- 

 sideration in beginning an undertaking. 



To embark in the art of lily growing without 

 protection as to quality of the bulbs you embark 

 with, is like buying a ticket in a raffle — there's 

 but one chance to win and many to lose. We 

 know of no more undesirable investment than 

 an undertaking in the lily growing business 

 without such protection. 



We reap what we sow — and generally a little 

 bit more. Plant good bulbs and you will reap 

 good results. Always buy the best you can get 

 and you will always have the best average of 

 results and profits. After all, it's the profit you 

 are after — you are not in business to see how 

 cheap you can conduct it — but to see how profit- 

 able you can make it. A good investment is a 

 good speculation. Buy Horseshoe Brand bulbs. 



REVISED PRICE FOR IMMEDIATE OR 

 FUTURE DELIVERY. 



Lilium Giganteum. 



The finest lily bulbs produced. 



Size 6/8'' at $16 per case of 400 bulbs. 

 Size 7/9" at $20 per case of 300 bulbs. 

 Size 8/10'' at $23 per case of 250 bulbs. 

 Size 9/10" at $22 per case of 200 bulbs. 

 Size 9/11" at $22 per case of 180 bulbs. 

 Size 10/11" at $22 per case of 150 bulbs. 



Baby Cases — Giganteum. 



These boxes are packed specially in Japan for 

 storage and can be shipped periodically, so that 

 growers may have a limited quantity of lilies on 

 hand the year around. Order now. 



Size 7/ 9 at $ 5.25 per case of 50 bulbs. 

 Size 7/ 9 at $ 7.25 per case of 75 bulbs. 

 Size 7/ 9 at $ 8.50 per case of 100 bulbs. 

 Size 8/10 at $12.00 per case of 100 bulbs. 



Delivered without extra charge up to Septem- 

 ber 1st, 1913. 



Lilium Multiflorum. 



Immediate shipment. 



Size 7/ 9" at $18 per case of 300 bulbs. 

 Size 8/ 9" at $21 per case of 280 bulbs. 

 Size 8/10" at $23 per case of 250 bulbs. 

 Size 11/13" at $18 per case of 120 bulbs. 



The above are duty paid, f. o. b. cars New York. 

 Terms, three months, 5% cash with order, or Z% 

 cash in ten days. All bulbs sold under catalog 

 conditions. 



Lilium Speciosum Album, Rubrum, Magnifi- 

 cum and Auratum quoted upon application. 

 Write now. 



RALPH M. WARD <fe CO., 



THE LILY HOUSE. 



71 Murray Street, 



NEW YORK CITY. 



Mention The Review when yon write. 



son. The plants were strong and clean 

 and a crop of about 15,000 well-shaped, 

 large flowers of pure white was ready 

 for the All Saints' day cut. 



Buchner & Kraak were well satisfied. 

 They sold out completely. 



P. A. Chopin reports business at both 

 stores as satisfactory, with a large de- 

 mand for the better class of flowers. 



Herman Doescher disposed of a big 

 stock, wholesale and retail, at fair 

 prices. 



C. W. Eichling reports business as 

 fine, the sales consisting mostly of 

 bunches of large sized mums and other 

 high-grade flowers. 



J. A. Newsham reports a big stock of 

 high-grade mums and a good shipment 

 of Chicago flowers sold out at fair 

 prices. 



A. H. AUSTIN CO. 



MR. AND MRS. AUSTIN. Prop*. 



ELM HILL GLADIOLI 



WAYLAND, OHIO 



Mention The Berlew when yon write. 



Frank J. Eeyes & Co. did a fine busi- 

 ness in both artificial and fresh flowers, 

 also designs. 



U. J. Virgin, who was provided with 

 a big stock of mums and other flowers, 

 had little left, with prices as good as 

 ever. 



H. Behfeld had a fine sale for the 

 better class of mums, the demand for 

 which increases every year. 



Chllds' Gladioli 



are noted the world over for 

 SUPERIOR MERIT 



JOHN LEWiSCHILDS 



Flowerfield, Long Island, N. Y. 



MPTitlon The Review when vnii write 



r. W. O. SCHMITZ 



FRINCX BAT, M. T. 



Wholesale Grower. Exporter and Im- 

 porter of all plant!, rooto and bolba in 

 leaaon. 



Coinr«apond«ne* BoUoltad 



79 mention tli* norlata* 

 wlMa writinc 



