62 



The Florists^ Review 



NOVEMBBS 7, 1012. 



' ♦'?K<»^<^J?^<*%.v*%.W%.W%.W%.W^W%.i<%.{»%.W^.'<%.t»%.'k»>-k»>'^^g%fe»>'k»'j^ 



1 



i Pacific Coast Departmentj 



An account of the San Francisco flower 

 show appears under the general exhibi- 

 tion heading on page 15 of this issue. 



San Francisco, Oal. — Neil A. Mc- 

 Laren is putting up the greenhouses 

 being built on the grounds of the Pan- 

 ama-Pacific Exposition. 



Oakland, Cal. — Announcement has 

 been made of the marriage of Arthur 

 PoUey, a florist of this city, and Miss 

 Eva Beatrice Newman, of Maiden, 

 Mass. 



San Diego, Cal.— J. Lester Hollis, of 

 the Hollis Plant & Seed Co., who enjoys 

 some local reputation as a musician as 

 well as a florist, recently had a narrow 

 escape from serious injury and sus- 

 tained a severe scalp wound when he 

 was struck on the head by a heavy 

 timber while engaged in tearing down 

 an old residence which he had pur- 

 chased for the lumber. 



Pasadena, Cal.— For the funeral of ex- 

 Mayor Farley, October 26, F. S. Kemp- 

 ton, presumably the youngest florist on 

 the coast, received the city work. It 

 consisted of a large broken column 

 which took 2,000 white carnations and 

 700 Killarney roses, from the city hall 

 employees; an immense star, to repre- 

 sent the police; a broken wheel, from 

 the fire department, and an immense 

 wreath of valley and violets for the 

 park department, besides many small 

 wreaths and sprays. 



LOS ANGELES, CAL. 



The Market. 



The end of October was remarkable 

 for the large amount of funeral work, 

 which helped materially to clean up 

 stock. Flowers of all kinds have been 

 plentiful, especially mums, but there has 

 been no surplus of the better grades. 

 Duckham is in fine shape this year and 

 I do not remember having ever seen 

 so many good Bonnaflfons. Appleton' 

 has hardly lived up to its early promise. 

 There are sheaves of outdoor pompons 

 around the wholesale stores, but they 

 are poor, colorless imitations of flowers, 

 that never ought to be sent in. About 

 the same may be said of carnations. 

 The "hothouse" varieties were never 

 better and many of the lath house and 

 outdoor-grown ones are excellent, but 

 some of the trasli sent to the whole- 

 salers suflSciently accounts for the pro- 

 fanity heard when the boxes are opened. 

 Victory leads in reds, as this fine car- 

 nation stands the dry atmosphere and 

 continuous sunshine better than most. 

 The local white called Los Angeles 

 White is good, but is on the scarce side 

 just now. There are plenty of pinks. 

 Violets are fairly plentiful, but the 

 quality is not good, the weather being 

 too hot for them. 



Outdoor roses are not quite so good 

 as last reported, Maman Cochet being 

 the best. Indoor stock is about equal 

 to the demand. Beauty is good for the 

 season. Local Killarneys are not so 

 good as those shipped in from the north, 

 which are excellent. Radiance is com- 

 ing from several growers in good shape, 

 but if Rose Queen turns out to be as 



ARE YOU SATISFIED? 



Any florist on the Pacific coast not 

 satisfied to do a local retail business 

 can build up a prosperous wholesale 

 trade by using space in The Review to 

 let the buyers know where stock is to 

 be found. This way: 



We have found advertising in The 

 Review to be very satisfactory. We 

 have had orders from all parts of the 

 United States, as well as from the Pa- 

 cific coast, showing that your valued 

 paper has a very wide circulation. At 

 any time we have any special advertis- 

 ing to do we certainly shall send it to 

 The Beview.— Hogan & Kooyman, 

 Oakland, Cal., October 3, 1912. 



good as it promises in some places, then 

 Radiance will have to take a back seat, 

 for the color and form of the Queen are 

 magnificent. The same may be said of 

 Killarney Queen. Eastern growers can 

 have little conception of the beauty of 

 this rose as grown under California 

 conditions. It is superb in every way. 

 Valley and orchids have cleaned up 

 well lately. There is a big demand for 

 all kinds of greens and the prices are 

 well maintained. 



Varioiis Notes. 



Ed. Howard left, October 28, for an- 



other plant-collecting trip in Mexico in 

 the interest of the Doheny collection. 



0. J. Muller, of the Rosery, has closed 

 a lease on a store on Third street, be- 

 tween Broadway and Hill streets, and 

 will remove from his present location 

 January 1, when his lease expires. 



I called in at the H. N. Gage Oo.'s 

 place at Montebello, October 29, and 

 was surprised indeed to see the progress 

 made there. Seven acres of daffodils 

 and other bulbs have been planted and 

 many are up and growing strongly. The 

 whole ten acres have been cleaned up 

 and leveled, a Skinner system of irriga- 

 tion has been put in and an immense 

 lath house is well under way. Fore- 

 man J. Russell has surely done well and 

 deserves credit. I was much interested 

 in the trials going on of cold storage 

 bulbs of gladioli, etc., but will have to 

 reserve comment for a while, as they 

 are yet incomplete. It looks, though, as 

 if Gage were on the right track. 



Among the recent funeral pieces at 

 Morris Goldenson's was a magnificent 

 broken column, eight feet high, com- 

 posed entirely of choice cattleyas and 

 lily of the valley. The price was $150 

 and it was well worth it, as Mr. Golden- 

 son believes in giving his customers 

 good value for their money. 



Otto C. Dieterich is now in the nurs- 

 ery business at Eagle Rock. 



At the Los Angeles Flower Market 

 mums are moving off rapidly and C. 

 Morton says that October 28 was the 



A SQUARE DEAL TO ALL 



It makea no difference to us whether your order calls for a dollar's worth or a hundred dollars, 

 whether jou are heie In Los AnKeles or away In Texas or Nevada. Every order entrusted to us will 

 have the same care. We say without fear of contradiction that we are the 



LARGEST SHIPPERS OF CARNATIONS AND VIOLETS 

 In Los Angeles and we ask you to send a trial order for these or any other stock. 



S. HURATA & CO.^;rtt?.'' 7S1 So. Broidway, Los Angeles, Cal. 



Telephone Main 2987: Home F. 2604 



