May ]'.), 1010. 



The Weekly Florists' Review. 



15 



F 



THE RETAIL 



FLORIST 



licit (jiiiiliini i|..\\i'i'- will \i>- -'■,•, r.^i', :>t 



)c;i<l ill tll(> x'ctidll ..I till- .■nimtl''. tilHt 



A MEMORIAL WREATH. 



I »1' iii:i(l('-u|i llnwcrs lor Mciiinriiil iltiy 

 si'i's, probably tlio wroatli takes Ili(> lend 



it is tlio " (l(>si<;n iuvarialily ciioscn 

 where a pieee is ordered for tlie loinl) 

 (.1 some noted man. Flat sprays prob- 

 •ililv liave tlie jnctcreiice for private usi s. 

 Iiiit if a (dub, or lod<ie, or ehiindi wants a 

 design, tlie wreath is fhe one that will 

 be ealled for. The aceom|iaiiyin{r illus- 

 tration siiinvs an oxecllcnt form for such 

 .1 ineiiiorial ]>ur|)ose. This wreath is 

 made of laurcd and lilies, but it misld 

 as well bo made f)f any one of th(^ llowers j 

 now in He!i>ion. Instead (d' lilies, roses. 1 

 i;irn:itions or |)eoiiies could be used with 

 e.|iially '^cuiil ell'eet. instetid of buirel. 

 the wreath miyiit be made of ytilax, box 

 wood or Iciii-dthie. The I'ilibon adds iiinre 

 In tlic .appearant-e than to the i-ost. 



I ecleil t 

 kets. 



I prcxail in the windes-ile mar 



Growth of the Demand. 



Jt is not so niiiny years •,\ii>i Ilial 

 Memorial day was considered as ;i little 

 private alVtiii- <d' the sur\i\ors of the 

 (Jivll War, and their families, but of l;ite 

 years the oliservaiii'e of the dtiy has be 

 come fjeneral. and everyone now takes 

 tlowors t(^ tbe eemetei-y May .">ii. When 

 it w.as strict Iv an idij soldiei^' obser\ ■ 



had the hard Ifee/e in late Aj'lll 



t ho 



retailers i-an pim-eed to stock lip li<".ivier 

 than e\('r Ijeinn-. 'I'n iiie,.| tlie .len!;)n<l. 



mule lliiwers will lie reijililed lli.'ill Oil 



any other <pne dav in the yeai'. 



.Memorial d:i\ promise- tn be -|.e, i.ijjy 

 ■^oiid this year, because il I'alN "ii ,\)on 

 day. l'".xperieiire has showii tl):i! '.vi.ere 

 the (bay either next |)r(>ceiles or follows 

 Sunday, the business is ;^re;itei- than 

 where the day falls in the Iiiiddh >f the 

 w eek. It \ i I I n.'i ll\ amounts t'l i two 

 d;i Vs ■ de'or;it imi. 



Why Hide Your Light? 



to 



AlllloHLlh 'lie bu-il|es~ ha- 1^ I • ' i 



--M(di hiree prnp(irlions, ir has b.'--': al 

 most wliiilly without the assistance it' the 

 lloiist. li;irdl\ ;iiiy retail llorisi has 

 done uiiiic to increase the >b'tiiorial diiy 

 liu>iness th.aii ^iiiiplv to pni\id(' 'ti'- -lock 

 in a lit iidptit ion nf the dem.and While 

 iinin\ ha\(' learned the \;ilue .jI i Ivor 



MEMORIAL DAY. 



The Cut Flower Growers' Own. 



Memorial day is one of the spe(ial 

 ilowor holidays al which the grower of 

 bliiominy plants "cuts no ice." >.'i> 

 matter liow loudly the retailer may pro- 

 .laim at Ivister or at (,'hristmas, "I'll 

 push the jdanis; no nnire high priced 

 |n(kl(>(l (lit stock in mine," as Mtiy ^50 

 .ipproaches he h:is not a word to say, for 

 plants or against cut flowers — the 

 Meinoritil day requirements are prac- 

 tically exclusively for cut Idooins; no- 

 Imdy wants ])lants that holidtiy. 



There is, of course, a hirge demand for 

 plants for bedding out iit .Memorial d.ay. 

 oi rather a deni.and that the liedding-oiit 

 -hall be oomideled liy that date, but ;is 

 lor specitil plant sah^s for May oO, there 

 • ire none, nor is there any reason why 

 tli(> retail florist should care to clninge 

 ili(> (>xisting condititjn. 



Meinoritil d;iy comes :it a tiiin^ when 

 cut tlower supplies ordin.arily ;ire lari^c 

 I'his year the general iirosp(n't is f(u- 

 rather lietu ier supiilies tlitiii usual of 

 greenhouse grown cut llowers, it' for 

 rather light supplies ,,f oiitdoiu- stoiK. 

 vtock. 



Good Stock Abundant This Year. 



Meinori.al day is not a tim(,' that qual- 

 ity counts so much as iit other seasons. 

 Most of th(> flowers sold find their w.ay 

 I" the cemeteries, and if in ]u-eseiitabl(> 

 ■ ' iiidition at the time they are hd't there, 

 no one is the wiser if the Lasting (juality 

 does not prove to be exceptional. What 

 IS wanted more than anything else at 

 Memorial day is a big showing at no 

 uii'at expense. The peony is an ideal 

 cemetery flower, but the carnation never- 

 theless has the lead in popularity. Tlie 

 cool weather which has prevailed since 

 llie middle of April has put greenhouse 

 *<tock in finer shape than usual for Me- 

 "lorial day. Indeed, the quality of car- 

 'lations and roses is almost up to the 

 best midwinter grade and supplies are so 

 hirge that only moderate prices are ex- 



An Excellent Design for Memorial Day Use 



ance the extrti deiiuuid in llowcr stores 

 was hardly worthy special prejiaration. 

 but it is <|uite ditfereiit nowtidtiys. No 

 matter how fast the aver.age tlori-^t 's 

 Christmas and Kaster business has 

 grown, the increase for .Memorial day 

 has been far greiiter. With the expe- 

 rience of recent vears and the eertaintv 



lising, especially ;it < hrisimas ;ind 

 lliister. extremely t'ew ha\(' ap[>li(-d pub- 

 Indty at .Memorial d.ay. .slow to ,idver 

 tise as tlie :i vertigo local florist is. iie ha.s 

 done rather less .at Memorial Jay than 

 at tiny other time. 



The possibilities ,i\' adv(^rtising to in 

 crease the rettiil tiower tiusiness .ire sirrt- 



