Mai 19, 1910. 



The Weekly Florists' Review. 



17 



CAPE JASMINE WREATH. 



The cape jasmine crop thi- year ap- 

 pears to be coming in just right for the 

 Memorial day special demand, when it 

 will fill the place of more northerly grown 

 outdoor flowers not available because of 

 the advanced season and the April freeze. 

 What the peony is for decorative effect 

 at Memorial day, the cape jasmine is for 

 designs. During its season it relieves the 

 monotony of eleven months ' use of green- 

 house flowers and gives the design-maker 

 an opportunity to make his pieces with 

 flowers that some of the customers at 

 least will know cost 75 cents apiece for 

 mid-winter boutonnieres. 



With the more general observance of 

 Memorial day has come an enlarged de- 

 mand for designs, many of which are 

 taken to the cemeteries, or to be placed 

 upon the monuments erected in honor of 

 the great men of history. For such a 

 purpose as a Memorial wreath there could 

 be no more suitable flower than the cape 

 jasmine. How well it works into such a 

 design is shown by the accompanying 

 illustration, which is reproduced from a 

 photograph of a wreath made to be 

 placed on the tomb of a famous soldier. 

 The flower's own green largely suffices 

 in such work, but care should be taken 

 that stems be not cut loo short; when 

 set too closely in the wreath the flower 

 loses much of its natural grace. 



MOTHERS' DAY. 



General Satisfaction Expressed, 



The letters reaching the Review con- 

 tinue to speak of a splendid business done 

 for Mothers' day, and it becomes more 

 and more apparent that a new flower holi- 

 day of the first magnitude has become 

 fairly well established. Next year the 

 observance will be still more general, 

 if one may judge by the reports, and it 

 will be smoother sailing. Growers will see 

 to it that there are more white carnations 

 and retailers will push colored stock ' * for 

 Mothers living, ' ' thereby equalizing prices 

 and making it possible to do more busi- 

 ness. 



Kenosha^ Wis. 



I went to our mayor and he issued a 



proclamation for Mothers' day, in which 



he recommended the wearing of 



A white flower for Mother's memory. 

 A bright flower for Mothers llTing. 



I also went to nearly every pastor in 

 town, and they all had something to say 

 about Mothers' day. Now, in regard to 

 business: Every florist in Kenosha 

 stocked heavily, but by 2 p. m. everything 

 was gone; we could have sold more. Col- 

 ored carnations sold as well as white. 



C. G. Anderson. 



Seattle, Wash. 



Acting upon the suggestion of the 

 Review, we took up the subject of 

 Mothers' day. We first secured an edi- 

 torial in a leading paper, which we 

 promptly followed with an almost verba- 

 tim copy of the advertisement the Re- 

 view suggested, of appropriate flowers 

 for this day. The newspapers gave a 

 full page describing the rise of the cus- 

 tom and honoring Miss Jarvis with pic- 

 tures of her and her mother, and some of 

 the decorations in our store. Even the 

 newspaper cartoonists helped to swell the 

 cry, and we are more than gratified to be 

 able to say to you truthfully that we 

 were entirely sold out both on Saturday 

 and Sunday. 



Wreath of Cape Jasmine. 



The custom certainly took splendidly, 

 and Mothers' day is now on our regular 

 annual holiday list. We often find and 

 appropriate many useful suggestions in 

 your paper and wish to compliment you 

 on its efficiency. L. W. McCoy. 



Marlboro, Mass. 



In the last Review we notice several 

 subscribers write of their success with 

 Mothers' day. This is the second year 

 we have tried to push it, and we feel well 

 repaid for all effort on our part. Last 

 year the people took kindly to the idea 

 and the sale of flowers for the day ex- 

 ceeded our expectations; but this year 

 it seemed more generally known, we ad- 

 vertised more, and the demand was great- 

 er than we anticipated. We were kept 

 busy until late in the evening and all of 

 the forenoon Sunday. 



We were somewhat handicapped by a 

 piece in our local paper, that the flower 

 appropriate to the day was the carnation, 

 white for the dead and red for the living. 

 Naturally, everyone called for red or 

 white pinks, and many could not be con- 



vinced that any other color, or flower, 

 would answer. We think it a mistake 

 to specify any one flower or color. It 

 should be as you suggest: 



A white flower for Mother's memory. 

 A bright flower for Mothers living. 



We sold our pinks for 5 cents apiece, 

 not raising the price to customers, al- 

 though we had to pay more at wholesale 

 that day than usual. We feel that it is 

 a day which will grow in popularity. 

 G. C. & B. A. Stevens. 



Toronto, O. 



Mothers' day was fittingly observed 

 here. We are retail dealers in cut flow- 

 ers and had a fine trade; could not get 

 enough carnations to supply the demand. 

 The Toronto daily published on Friday 

 and Saturday that flowers should be worn 

 on Sunday, Mothers' day, 



A white flower for Mother's memory. 

 A bright flower for Mothers living. 



The white flower denotes the dead, 



while the colored denotes the living; the 



distinction being made, you can always 



tell when you see a person whether his 



