16 



The Weekly Florists^ Review* 



.\IAV 1!», IDIO. 



i !>• without liinil. Tlicrc i> nc lii I' 



iiM'ifhandiso \\lii(ii i-.m lie •■nh t'ltisnl in 

 '' many (lifi'freiil ways with >iii-h uni- 

 !"iiiily <fOod result. \Viiih' iii:iiiy lldiists 

 >. ii'> advertise ijiiiorc I'liiieral Ihiwcrs on 

 'li-' priiu-i]df' that if you c-au induce ]>e(i- 

 [•U- I'l liiiy llciwei- at citlier times, thi'v 

 :ii <-ertaiu to or<ler \'t>v funerals, still it 

 i^^ ipdssilile 1(1 ad\frlisc i'uneral llowers 

 iit a Avay not (^dl'ensive to j^ood taste. 

 K\'iy otiier jdiasc of tlie Ihiwcr liusiness 

 liMids itself rradily h< all fcuans ef |iub- 

 i'^-t V. 



The daily new >|ia|MT is tin' hot i>\' all 

 :i|\ c'ltisiny ini'dia fm' llir letail florist. 

 N'l'i i-aii ilii ill new spaper s|iace anythiiifi' 

 vm:! ,-aii dii l.\ i-iniilar or letter; the 

 .ii;I\- .liU'ereiM-i- i- that when ymi talk 

 'liKineh the new s|ia|'er ycni address all 

 ■i,e [ieii|il(' wild -ee ymii' .'ohcrt iseiiient . 

 : . .1 rii-.t iiiiM-li less than yno ruiihl ad- 

 Me^-v them indi\ i'liially. hy eirciilar. lel- 

 ;.■ "V in jiersiiii. 



Pushing Memorial Day Sales. 



' II I he lii^ ritie- the eeinetiiies lull 



• Mel i_ (iwii thiiisi-' liepart iiieiits ami do 

 :■'■] tliey -eaii \'> keep iiiit ntlier liurists. 

 hin in the •^mailer towns the liorist 



i-ieilly can L;ei reaily assistance from 

 'lie cemetery niliriuN -t h(>y like to have 

 : li. liorist yet a^ much wurk as he can 

 •11 ilieir ceiiu'teiy. hecanse it im|iro\('s 

 •he yeni'ral a|i]ie;iiaiice of the jihu-e. in 

 -U(d< !i. coniotery the liorist should have a 



• omiiiete record of the liurials, just :is 



• iie cemetery ollicials haNf. Then hi' can, 

 ■iloiiiT ill .May, send either a circular or a 



etter to each lot owih<r, calline- attention 

 ■o his 1'acilities tor |iT!icin|^ llowers on 



■ enietery lots on the morniuc' of May od. 

 ile should (|Uote the juice on loose tlow- 



■ 1- |il,-iced ill va'-es. on two or three dif- 

 •'ereiit styles of hunches, on such suitalile 



• le^juns ;is wreaths, crosses, etc.. and if 

 ;: [irintcd circnlar i^ useil it is a yood 

 :.|an to slicnv cuts with the jirices. 



line Ihuist who has worked ii|i a bi^ 

 Memorial day hiisiness has advertised 

 ilorio the lines of sellincr liis ser\ices, as 

 ■.ell ;is his llowers, lie found that a 

 ^.1 .d many jieople who honeht loose cut 

 hiwers .M.ay lid to t;ike to the cemetery 

 Id not know what to do ^vith them when 

 ■'ie\- rc;ic-he<| til 



Phone us your orders 

 for Cut Flowers, or 

 Floral Offerings. They 

 will not only be pain8> 

 takingly filled but they 

 will be delivered on 

 schedule time. Our de- 

 livery service is almost 

 perfect; our patrons 

 nay count on receiving 

 everything that's com- 

 ing to them — and even 

 more. 



- -WE. TTRJVE TO PLEASE* A 



ATjPITA 



FLORAL COMPANY 



1 103 V/ALNUT .5T. K C MO. 



Delivery is Important. 



ceiiietei'y \ase [lartially solved the prob- 

 lem and oavp the florist a few cents ad- 

 ditional prolit, Init it did soiiietliiiijj; l)ct- 

 ter than that when it olVereil a suojri's- 

 tioii. TlitMh'xt year the florist had on his 

 cimnter some lint sprays made n|( of 

 \arions llowors and at various jirices. 

 These were slniwii to buyers at Memorial 

 day and many pr(d'erred them to loose 

 Mowers. The f(dlo\viiij; year a circular 

 was sent out sliowiiijr cuts id' the sprays, 

 •naije (if e;i rii;it ions, iiises, peonies iind one 



i^ofrj)ecomtw[y 



The annual placing of wreaths 

 on the graves of the departed 

 ones as a silent tribute of esteem 

 IS an American custom yearly 

 growing in universal approval. 



We mention for Decoration Day 

 wreaths of galax or magnolia 

 leaves together with any desired 

 fresh flower as being very desir- 

 able, also wreaths of boxwood, 

 immortelles and everlasting flow- 

 ers. Send /or price list. 



. A. LANGE, Florist 



^ Tel. Central 3777-3778 44 E. MADISON ST. 



Daily Newspaper Advertisement of a Down-town Chicago Retailer. 



or two other llow<'rs, with jjrices quotcil 

 under the euts, and text oll'ering to de 

 li\er any of the sprays on the morninj; 

 of .May ."lO, either placing on a grave at 

 the cemetery or ilelivering to the buyer's 

 residence. It was found that some pre 

 ferred to liavt; the ilorist make the trip 

 to the cenudery, while others preferred 

 to take the flowers j)ersonally. 



Sindi etVoi'ts in\ariably result in in 

 creasing business. Those who liave given 

 study to the selling end of the business 

 have discovered that it doesn't so much 

 matter what one does so long as he does 

 soinidhing. Some efforts are jtroductive 

 of better results than other ell'orts, but 

 every elfcu't produces something. 



FOR DECORATION DAY. 



h'elail llorists do loo little newspaper 

 ,'id\ertisiiig. The K'kvikw' "lias shown 

 what is being done in this lino liy suc- 

 cessful rtdailers in the hope that it would 

 eiiconrage others to \\(iik along similar 

 lilies. 



As the saying goes: *'l)o it now.'' 



_ _ _ ■ ^ 



DELIVERY. 



\\'er(.' you ever at a funeral where pro- 

 ceedings were delayed, awaiting the ar- 

 rival of flowers ordered by the tamilyf 

 It never hajiiXMied. you say.' Uiit it did! 

 And the llorisi who was responsible now' 

 is out of business! 



Perhaps it wasn't d(daying that par- 

 ticular funeral tlutt put that particular, 

 retailer to the bad; (huibtless it w;is his 

 general iindhod, that tin; incident ilhls 

 t rates. 



With the average order for flowers 

 there is nothing whatever that is more 

 important than prompt delivery. No 

 mafter how fine the llowers, no matter 

 how artistic the arrangement,' if their 

 non-arrival delays the wedding, the din- 

 ner, or the departure for the theater, the 

 florist need never expect that customer to 

 rcdiirn. 



Jf you are sure of the perfection of 

 y<iur delivery service, it isn't a bad 

 thiiiic to advertise. 



TELEGRAPH ORDERS. 



With the increase in the importance 

 of Memorial day has come a large de- 

 velopment in the business of exchange 

 orders between llorists that day. Many 

 jieople lia\e relati\es or friends buried 

 at a distam-e. whom they wish to remem- 

 ber May IW. Also, many organizations 

 cause wreaths to be jilaced upon the 

 tombs of the noted dead. Hetail florists 

 everywhere can encourage the Menmrial 

 (Uiy liusiness by making kno>vn their 

 ability to ])l;ice IIowims on graves any- 

 where in the I'nited States. The ex- 

 change of mail i>v telegraph orders be- 

 tween llorisis has increased at a nmrvtd- 

 ons r;ite the last few years, but it is 

 cap.ible of still further development and 

 Memorial day olfers (Uie of the best of 

 ojiporf nilif ies. 



Two methods ai'(^ a\;iilable in ;iddi- 

 tioii to tlie use oi newspaper space. The 

 le.'ist expensive method is to h;ue a sign 

 p:iiiit(>r mak(> ;i sm.all, neatly lettered 

 si^n for ytuir window and another for 

 your store. Tli(> second method is to 

 have ;i nt\'dly (irinfed or engraved card 

 prepared in advance, to lie mailed or de- 

 livered to ]>rospecti\e buyers. 



SoMEKswdirrii, X. Fl.- (!. S. R;imsberg 

 has eiigage(l extra help for Mennuial day, 

 in anlicipat i(m of the increased deinand. 



