Mav Ut, 1910. 



The Weekly Florists^ Review* 



17 



CAPE JASMINE WREATH. 



'I'lw cMjiO jasmine crop this year ap- 

 pi'iirs tu Im' eoiiiiiifj in just ri^'iit for the 

 Mcindriai ihiy spci-ial (Iciuainl, when it 

 will fill the ]>iace of more northerly grown 

 out^loor lloufrs not available because of 

 the advanced season and the April freeze. 

 What the peony is for decorative elfect 

 at Memorial day, the cape jasmine is for 

 desii,nis. ])uriiig its season it relieves the 

 monotony i>i (,'leveu months' use of green- 

 liouse tl()\vers and gives the design-maker 

 an opportunity to make his, pieces with 

 flowers that some of the customers at 

 least will know cost 75 cents apiece for 

 mid-winter bontonnieres. 



With the more general observance of 

 Memorial day has come an enlarged de- 

 mand for designs, many of which are 

 taken to the cemeteries, or to be placed 

 upon the monuments erected in honor of 

 the great men of history. For such a 

 ]»urj)o.se 'as a Memorial wreath there could 

 be no more suitable flower than the cape 

 jasmine. IIow well it works into such a 

 design is shown by the accompanying 

 illustration, which is rej>roduced from a 

 ]diotograj)h of a wreath made to be 

 ]daced on the tomb of a famous soldier. 

 The flower 's own green largely suflices 

 in such work, but care should be taken 

 that stems be not cut too short; when 

 ;set too closely in the wreath the flower 

 jotcs iinirji of its natural grace. 



MOTHERS' DAY. 



General Satisfaction Expressed. 



The letters reaching the Review con- 

 tinue to speak of a splendid business done 

 for Mothers' day, and it becomes more 

 and more apparent that a new flower holi- 

 day of the first magnitude has become 

 fairly well established. Next year the. 

 observance will be still more general, 

 if one may judge by the reports, and it 

 will be smoother sailing. Growers will see 

 to it that there are more white carnations 

 anil retailers will push colored stock "for 

 Mothers living," thereby equalizing prices 

 and making it possible to do more busi- 



IK'SS. 



Kenosha, Wis. 



I went to our mayor and he issued a 



])roclam;ition for Mothers' day. in which 



he reconunended the wearing of 



A white Hi>'.,<T for Motlii'i''s iiioinorv. 

 A brij;ht ilowci- for Motlicrs liviiij;". 



T also went to nearly every pastor in 

 town, and they all had something to say 

 about Mothers' day. Now, in n'gard to 

 business: Every florist in Kenosha 

 stocked heavily, but by 2 p. m. everytiiing 

 was gone; we could have sold more. Col- 

 ored earnations sold as well as white. 



C. G. Anderson. 



Seattle, Wash. 



Acting upon the suggestion of the 

 l?EViEw, we took up the subject of 

 Mothers' day. We first secured an edi- 

 torial in a leading paper, which we 

 lu-omptly followed with an almost verba- 

 tim eopy of the advertisement the Re- 

 view suggested, of appropriate flowers 

 tor this day. The newspapers gave a 

 full j)age describing the rise of the cus- 

 tom and honoring Miss Jarvis with pic- 

 tures of her and her mother, and some of 

 the (hv'orations iu our store. Even the 

 newspajier cartoonists helped to swell the 

 cry, and we are more than gratified to be 

 nble to say to you truthfully that we 

 W(M-e enfiroly sold out both on Saturday 

 and Sunday. 



Wreath of Cape Jasmine. 



The custom certainly took splendidly, 

 and IMothers' day is now on our regular 

 annual holiday list. We often i\ni\ and 

 appropriate many useful suggestions iu 

 your paper and wisli to c<impliment you 

 on its efliciency. L. W. McCoY. 



Marlboro, Mass. 



In the last Review we notice several 

 subscribers write of their success with 

 Mothers' day. This is the second year 

 we have tried to push it, and we feel well 

 repaid for all effort on our part. Last 

 year the people took kindly to the idea 

 and the sale of flowers for the day ex- 

 ceeded our expectations; but this year 

 it seemed more generally known, we ad- 

 vertised more, and the demand was great- 

 er than wc anticipated. We were kept 

 busy unfit late in the evening and all of 

 the forenoon Sunday. 



We were somewhat handicapped by a 

 piece in our local jiaper, that tlie flower 

 appropriate to tlie day was the carnation, 

 white for the dead and red for the living. 

 Naturally, everyone calle<l for red or 

 white pinks, and many could not be con- 



vinced that any other color, or flower, 

 would answer. We think it a mistake 

 to specify any one flower or color. It 

 siioulil be as you suggest: 



A wliilc lluwcr for Motlici' 

 A hiiLiht tliiufi' for Motile 



iiiiMiiory, 

 - liviii;;. 



We sold our pinks for f) cents apiece, 

 not raising tlie price to customers, al-. 

 though we had to pay more at wholesale 

 that day than usual. We feel tliat it is 

 a day which will grow in popularitv. 

 G. C. & P.. A. Stevens. 



Toronto, O. 



Mothers' ijay was fittingly obsc^rved 

 here. We are retail dealers in cut flow- 

 ers and had a fine trade; could not get 

 enough carnations to supply the demand. 

 Tli(> Toronto daily published on Friday 

 and Saturday that flowers should be worn 

 on Sunday, Mothers' day, u 



A whiti' llowcr for Mother's iiietiiory. 

 A liriiihl llower for Mothers liviiii;. 



The white llower denotes tlu; dead, 

 wliiie the colored denotes the living; tlie 

 distinction l)eing made, you can always 

 tell when yoti see a person whether his 



