32 



The Weekly Florists^ Review^ 



May 19, 1910. 



This New Book Free 



It contains several interior views of recently 

 equipped flower shops, that are of vital interest 

 to every progressive retail florist. It also shows 

 reproductions of letters from successful florists 

 who have used 



McCray Refrigerators 



for many years. The distinctive thing about these refriger- 

 ators is that the ice capacity is scientifically determined, so that just the right temperature is maintained. 

 The McCray System saves money, because it saves ice and saves flowers and besides this brings in new 

 trade on account of its attractive appearance. 



Write while you think of it for this nevr book — ask for Catalogue No. 72. 



McCRAY REFRIGERATOR CO. 



168 Lake Street, 



KENDALLVILLE, IND. 



Mention The Review when you write. 



Eeid and Cardinal are seen, occasionally 

 a few fin© Perle. All roses are selling 

 well and all except Beauties at slightly 

 better prices than earlier in the month. 

 Short and medium Beauties hold stiff, 

 but prices are shaded on long Beauties 

 if the buyer takes a quantity and does 

 not require too close selection. 



Carnations have enjoyed an excellent 

 demand ever since Mothers' day, and 

 prices at the beginning of this week 

 were higher than at the close of last 

 week. Average returns to growers for 

 last week will not be so good as the 

 Mothers f day week, because whites have 

 been bringing only a little more than 

 pink. Fancy white and red are the best 

 sellers. As the week has progressed, 

 prices have receded somewhat. 



Sweet peas are more abundant; the 

 cut of the Butterfly varieties is on the 

 increase, while there still are fair pick- 

 ings of the winter bloomers, though these 

 are mostly short in stem. The Butterfly 

 sorts sell briskly at good prices and are 

 extremely nice, clean stock. 



Peonies have come in heavily and are 

 selling better than heretofore, though 

 most of the stock has gone into storage. 

 As usual, there are good, bad and indif- 

 ferent peonies, but not much evidence of 

 frost injury* 



Easter lilies have become abundant, 

 several local growers now being in with 

 crops. Callas are slightly less plentiful. 

 Cape jasmines have come on to take the 

 place of the waning bulb stock. Quite 

 a little double narcissus is seen. Minia- 

 ture gladioli are abundant. Iris is less 

 plentiful. At the end of the week there 

 frequently is an accumulation of valley, 

 which sells well the days wedding flowers 

 are wanted, Cattleyas continue plentiful. 



The once popular stephanotis now is 

 one of the dead issues — ^it won't sell. 



There is little change in the green 

 goods market. Leueothoe is pretty near- 

 ly out; the stock in cold storage houses 

 has damped off. Mexican ivy also is 

 gone. 



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ABSOLUTELY the best glazing pnxUift ever itroduced. 

 Guaranteed to be inatle of purest double boiled LINSEED OIL 

 and U) contain a greater proportion of PURE WHITE LEAD 

 than any other product. Weighs 16^ lbs. to the gallon; each 

 gallon will cover 300 running feet. Can Ije used in machine or 

 putty bulb and we guarantee that ten years after using all that 

 is necessary is to break the outer film and the body will be soft 

 and pliable. Impervious to water and wiU not heave in cold, 

 nor run in warm weather; in tact, it. is ''manufactured to 

 meet the ever increasing^ demand of the man yrho 

 wants the best." 



SOLE DISTRIBUTOR 



E. H. HUNT, 76-78 Wabash Ave., Chicago 



Decoration Day Prospects. 



The way inquiries and advance orders 

 are coming in leads the wholesale market 

 to look for the largest Decoration day 

 business on record; indeed, Decoration 

 day business has grown so rapidly the. 

 last few years that some oj. the whole- 

 salers expect to exceed Easter in quantity 

 of stock handled and to equal it in 

 money value of sales. That will be "go- 

 ing some." 



It is interesting to note that the orders 

 already booked are largely for carnations. 

 No doubt 250,000 already are booked at 

 prices that will average $40 per thousand 



for good stock. The tendency now is to 

 push the price up a notch. The consensus 

 of opinion iS that the supply will not be 

 so large as last year, though the quality 

 will be better. 



The general report is that rose crops 

 are on the increase and that supplies will 

 be large and fine. 



There will be a large quantity of peo- 

 nies, southern crops held in cold storage. 

 There is some difference of opinion 

 among the large operators as to 

 what the market will be. One house 

 has seen fit to book a large number of 

 orders at a low price, while another oper- 



