Mat 26, 1910. 



The Weekly Florists' Review. 



I 



THE RETAIL 



FLORIST... 



FLOWER STORE FOR CHARITY. 



Philip Breitmeyer did a thing unique 

 in the annals of the trade when he 

 offered a Detroit charity the use of his 

 flower store for an afternoon's sal?. 



Tag days have become common, it is 

 quite the ordinary thing for the women 

 to run the street cars for a day, and oc- 

 casionally a newspaper surrenders its 

 office for an issue for a local charity. 

 At Detroit the interest at present is in 

 the suppression of tuberculosis, and 

 when the mayor of the city offered to 

 give the use of his store for an after- 

 noon the Society for the Study and Pre- 

 vention of Tuberculosis gladly accepted. 

 The date for the sale was set as Thurs- 

 day, May 19, and from 1 o 'clock to 5 

 o'clock the society ladies of Detroit 

 acted as shop girls. The event had been 

 widely advertised, with the assurance 

 that only ordinary prices would be 

 charged for stock, but many customers 

 did not accept their change. An ex- 

 tremely large stock had been provided, 

 many of the florists of Detroit joining 

 with Mr. Breitmeyer in donating flowers 

 for the sale, but at the close of the 

 afternoon scarcely anything remained 

 and the charity had gained an excellent 

 profit. The store was handsomely deco- 

 rated for the event and an orchestra 

 was ensconced in one of the corners. 

 The regular flower store employees, 

 while they did no selling, were on hand 

 to keep the stock in order and to wrap 

 for the salespeople. 



It is not to be presumed that Mayor 

 Breitmeyer was actuated by any other 

 than a charitable motive, but he found 

 that he had obtained probably the best 

 advertisement his flower store ever had, 

 except the one coincident with his elec- 

 tion as mayor of D;etr6it. The sale 

 brought in hundreds of people who were 

 not regular customers, and the news- 

 paper talk brought Breitmeyer 's flower 

 store to the attention of everyone in 

 Detroit. 



IN A NEW YORK CHURCH. 



One of the most elaborate wedding 

 decorations of the season in New York 

 ^as that put up last week at the Church 

 of the Incarnation for the Borland-Pell 

 nuptials. M. A. Bowe, who did the 

 ^ork, supplies the following descrip- 

 tion: 



The church background was banked 

 with palms to the height of thirty feet, 

 covering the entire blank wall, extend- 

 in? to both sides of the church, thus 

 giving a setting for the floral decora- 

 tion, which consisted entirely of spring 

 blossoms of pink and white. 



'The railing was banked with pink 

 snapdragon, with graceful vines. On 

 the altar was placed a standing cross 

 of white roses, banked with snapdragon 

 and Farleyense ferns. 



'The foreground of the palms was 

 entirely of spring flowers, weigelia, ap- 

 P'e and cherry blossoms, with gink 



peonies and hydrangeas interspersed. 

 The pulpit was of plants and white 

 deutzia, with garlands of pink roses 

 under the drum, making a pretty flow- 

 ering effect. 



"On the choir stalls large bunches 

 of peonies and spring flowers were 

 looped with asparagus strings. 



"On every other pew bunches of 



and roses over the front of the organ 

 stall, with vines falling from them, 

 gave a graceful effect." 



WEDDING BOUQUETS. 



Some people think the bride must c:iny 

 a bouquet of valley, or, possibly, there 

 wouldn 't be any wedding. But it isn 't 

 so. The accompanying illustration is re- 

 produced from a photograph of a wed- 

 ding bouquet of daisies — and everything 

 passed off smoothly. 



Such a bunch is a relief from the mo- 

 notony of valley bouquets and no less 

 reflects the skill of the florist. Those 

 who make their valley bouquets to resem- 

 ble a head of cauliflower can achieve 

 an equally "bunchy" effect with dai- 

 sies. Also, with daisies it is just as 

 difficult to get a light and airy effect 

 without permitting the bouquet to be- 



Wedding Bouquet of Daisies. 



pink peonies and bridal wreath were 

 tied with white ribbon. 



"Half way up on the columns baskets 

 were arranged around them, filled with 

 apple blossoms, with vines falling from 

 them. 



"A large plaque of weigelia, deutzia 



come loose and straggly. There is no 

 work of the retail florist that taxes the 

 ingenuity more severely than the making 

 of wedding bouquets. 



If your brides insist on valley, the 

 bridesmaids will carry the daisies and 

 sweet feas and rosebuds. 



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