MaV 20, 1»10. 



The Weekly Florists' Review. 



I 



THE RETAIL 



FLORIST 



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I 



FLOWER STORE FOR CHARITY. 



I'liili]! J^>reitmeyer did a thing unique 

 ill the annals of the trade when he 

 iiri'ored a Detroit charity the use of bis 

 Ihiwer store for an afternoon's sale. 



Ta<T days have become common, it is 

 qiiitethe ordinary thing for the women 

 to run the street cars for a day, and oc- 

 cMsionally a newspaper surrenders its 

 nliico for an issue for a local charity. 

 At Detroit tlie interest at present is in 

 the sujiprcssion of tuberculosis, and 

 wlieii tiie mayor of the city offered to 

 uivc tiic use of ills store for an after- 

 noon the Society for the Study and Pre- 

 \ rut ion of Tuberculosis gladly accepted. 

 Tlie date for the sale was set as Thurs- 

 day, May 19, and from 1 o'clock to •"> 

 o'clock the society ladies of Detroit 

 ;icie(l as shop girls. The event had been 

 widely advertised, with the assurance 

 tliat only ordinary prices would be 

 cliarged for stock, but uiany customers 

 did not accept their change. An ex- 

 tremely large stock had been provided, 

 inany of the florists of Detroit Joining 

 with ^Fr. Rreitmeyer in donating flowers 

 for the sale, but at the close of the 

 afternoon scarcely anything remained 

 and the <diarity had gained an excellent 

 profit. Tiu> store Mas handsomely deco- 

 rated for the event and an orchestra 

 w;is ensconced in one of the corners. 

 Tile regular flower store employees, 

 wliile they did no selling, were on hand 

 to keep the stock in order and to wrap 

 for the salespeople. 



It is not to be presumed that Mayor 

 P>reitnieyer was actuated by any other 

 than a charitable motive, but he found 

 tliat he had obtained probably the best 

 advertisement his flower store ever had. 

 'Ncept the one coincident witli his elec 

 tion as mayor of Detroit. The sale 

 i'ronght in hundreds of people who were 

 not regular customers, and the news- 

 i''!)"'!' talk l)rought Breitmeycr's flower 

 -fore to the attention of everyone in 

 Detroit. 



IN A NEW YORK CHURCH. 



' >nc of the most elaborate wedding 

 ''■(■orations of the season in New York 

 ■•^•''^ that put up last week at the Church 

 '' 'lie Tric;iMi;ition for the Rorhiud Pell 

 "M'ti'-ils. M. A. Powe, who did the 

 '-^'irk, supj)lies the following descrip- 

 '■ ion : 



"The I'hurch background was liauked 

 ^^iili palms to the height of thirty feet, 

 '■"vering the entire blank wall, extend- 

 "JU' to both sides of the church, thus 

 iTivlng a setting for the floral decora- 

 tion wliich consisted entirely of spring 

 'ilossoms of pink and white. 



"The railing was banked with pink 

 'snapdragon, with graceful vines. On 

 "le altar was placed a standing cross 

 "^d white roses, banked with snajidragon 

 ■ ind Tarleyense ferns. 



nie foreground of the palms was 

 '•ntirely of spring flowers, weigelia, aji- 

 I'lo and cherry l)lossoms, with pink 



peonies and hydrangeas interspersed. 

 The pulpit was of plants and white 

 dentzia, with garlands of pink roses 

 under the drum, making a pretty flow- 

 ering effect. 



"On the choir stalls large bunches 

 of peonies and spring flowers were 

 loojied with .asparagus strings. 



"On every other pew bunches of 



and roses over the front of the organ 

 stall, with vines falling from them, 

 gave a graceful effect. ' ' 



WEDDING BOUQUETS. 



Some people think the bride must r.niy 

 a boucjuet of valley, or, possibly, theii' 

 wdiiMii't be any wedding. Put it isn't 

 so. Thr accompanying illustration is re- 

 produced from a photograpii of a wed- 

 ding bouquet of daisies — and everything 

 passed off smoothly. 



Such a bunch is a relief from the mo- 

 notony of valley bou(|uets and no less 

 reflects the skill of the florist. Those 

 who make their valley bouquets to resem- 

 ble a head of cauliflower <aii achieve 

 an equally "bunchy'' effect with dai- 

 sies. Also, with daisies it is just as 

 diHicult to get a light and airy effect 

 without ]iermitting the bouijuet to be- 



Wedding Bouquet of Daisies. 



pink peonies and biidal wreath were 

 ti(Hl with white ribbon. 



"Half wa\' up on the coluuins bask(>ts 

 were arranged around them, filled with 

 apple blossoms, with vines falling from 

 them. 



" .\ large plaque of weigelia, deutzia 



come loose and straggly. There is no 

 work of the retjiil llori-^t that taxes the 

 ingemiity more se\erely than the making 

 of wedding biuKpiets. 



If your brides insist on valley, tlie 

 bridesmaids will carry tlie daisies and 

 su<'et I eas and rosebuds. 



