8 



The Weekly Florists^ Review* 



May 26, 1910. 



EVERYBODY WANTS 



What Everybody Has. 



One of the surest ways to cause peo- 

 ple to want a thing is to make them be- 

 lieve that everybody else who is any- 

 body at all has that thing. 



In this wide world there is no other 

 way of creating an impression so sure 

 in its results as newspaper advertising. 



A strong advertisement in your lead- 

 ing local paper will go into the ma- 

 jority of the best homes in your city, 

 and the right suggestion will bring you 

 business in spite of any ukase by school 

 managements, prohibiting the sending 

 of flowers to commencements. If the 

 school prohibits the use of flowers on 

 graduation day, w^hat stronger argument 

 could there be for sending flowers to 

 the graduates at their homes? The 

 graduate of such a school is doubly to 

 be congratulated. 



Eeproduced herewith is an advertise- 

 ment employed last June by F. H. 

 Kramer at Washington, D. C, that will 

 serve as a model for other advertising 

 along this line. Get something of the 

 kind into your best local daily just 

 before your local school commencements. 

 Don't feel disappointment if you find 

 your competitors also advertising for 

 the same occasion. Remember that the 



greater publicity given the use of flow- 

 ers, the more flowers there will be used. 



FLOWEBS AT A BRIDGE PARTY. 



One of the largest affairs of the sea- 

 son at San Francisco was the luncheon 

 and bridge party given by Mrs. Eosen- 

 felt to 122 guests May 16, in the white 

 and gold room of the Hotel St. Francis. 

 The decorations, for originality and ef- 

 fectiveness, would be well worth de- 

 scribing. The guests were seated at one 

 table, 114 feet long by twelve feet wide, 

 which had been skillfully transformed 

 into a miniature garden by Julius Epp- 

 stein, the florist of the hotel. 



In the center of the garden, surmount- 

 ing a mossy slope, an electric fountain 

 played myriad-colored jets of water into 

 a large pool, in which goldfish disported 

 themselves, while around the fountain, 

 and scattered through the trees and 

 foliage, cranes, doves, pheasants and 

 birds of many hues and varieties were 

 to be seen. Cunningly-hidden cages, 

 with warbling canaries, added to the 

 scene. Paths wound through the gar- 

 den, over bridges, through beds of elec- 

 trically lighted pink tulips and past 

 rustic houses, where automatic dolls, 

 seated at tables on the lawn and stroll- 

 ing through shady dells, were most real- 

 istic. 



The general scheme was delicate pink 



KRAMERS Flowers are ALL year 

 round favorites— but particularly popu- 

 lar during the month of June. 



Dreary indeed must be the heart 

 of that fair girl graduate who is not 

 remembered on Graduation Day with 

 copious quantities of flowers. You will 

 be sure to delight her if the flowers 

 you send are from KRAMER'S 



The artistic arrangement of Bridal 

 Bouquets is made a specialty by 

 KRAMER. The prices are as pleasing 

 to the purchaser as the flowers will 

 prove pleasing to the recipient. 



KRAMER 



T3he FLORIST 



Who Grows His Own Flowers 



916 F Street N. W. 



72 2 9th St. N. W. Center Market 



A Reminder For the Sweet Girl Graduates' Friends* 



and was carried out with potted hydran- 

 geas. Begonia Lorraine, beds of daisies, 

 sweet peas, shaded nooks of maidenhair, 

 pteris and other ferns, Japanese cedars 

 in rocky slopes, rolling lawns and statu- 

 ary. Each guest was the recipient of a 

 corsage of Cattleya Mendellii. 



After luncheon, the guests assembled 

 in the colonial ballroom, which had been 

 converted into a delightful woodland 

 scene, where tall kentia palms grace- 

 fully towered over baskets of Wood- 

 wardia ferns and odd-shaped vases of 

 hawthorn. Twenty-seven bridge tables 

 were arranged throughout and the win- 

 ners received parasols as prizes. F. 



MOTHEES' DAY AT CALGABY. 



Your suggestion through the columns 

 of The Review in regard to getting 

 local papers to give a write-up about 

 Mothers' day certainly had the proper 

 effect. I sent a letter to each of our 

 local papers, which I found were only 

 too glad to devote a part of their paper 

 to. The results the florists of our city 

 had were great — every cut bloom to be 

 had was sold. First the white, then the 

 colored sold; light pink, dark pink, then 

 red. I think it would be a good idea 

 to try to convince the public that a 

 light colored flower would do as well as 

 pure white. Trade in this part of world 

 very good. T. W. Campbell. 



A DUPLICATED MOTHERS' DAY. 



That the idea embodied in the ob- 

 servance of Mothers' day makes a 

 strong appeal to the general public and 

 wins a quick response, is well illus- 

 trated by the experience of Annie E. 

 Newell, a florist at 78 Main street, 

 Houlton, Me. The idea, when proclaimed 

 by her in the community, obtained such 

 swift popularity as to be highly profit- 

 able to her. In fact, she celebrated this 

 year's Mothers' day twice, at two dif- 

 ferent dates, and each time success- 

 fully — "thanks to The Eeview," she 

 says. She advertised colored flowers 

 for mothers still living, white flowers 

 in memory of departed mothers, and as 

 a consequence she disposed of every 

 flower on hand, even selling geranium 

 blooms for boutonnieres. 



Then the people of two neighboring 

 towns heard of the "new day," and 

 instantly resolved that they, not to be 

 outdone in well-doing, would observe 

 Mothers' day on the following Sunday. 

 The thought of Mothers' day had cap- 

 tivated them and they were not to be 

 baffled by the mere fact that the ap- 

 pointed day had passed; nor would they 

 wait twelve months for the return of 

 the occasion. So May 15 was Mothers' 

 day in those two towns, and a secoiv^ 

 opportunity was thus supplied for extra 

 sales. Besides the cut blooms, many 

 nice potted plants were also bought as 

 gifts for mothers. 



FATHERS' DAY. 



One of the interesting, though per- 

 haps to be expected, results of the way 

 Mothers ' day has grasped the sentiment 

 of the people is the proposal that we 

 now have Fathers' day. The sugges- 

 tion comes from the mothers or daugh- 

 ters. Here is one from Miss Anna L. 

 Sherwood, daughter of John M. Sher- 

 wood, of the Neosho Florist Co., Neo- 

 sho, Mo.: 



"Attention being drawn to mothers' 

 day, this thought came to mind: We 



