26 



The Weekly Florists^ Review. 



May 26, 1910. 



Niessen's 



News Column 



Flowers 



• • • FOF • • « 



June Weddings 

 Commencements 



Quality is the all important ques- 

 tion at this time of the year; it is 

 an easy matter to have quantity. 

 , Let us know what is wanted, color, 

 etc., and we will advise you prompt- 

 ly what will afford you the best 

 value. Below we give you a list of 

 some of the stock we wUl have to 

 offer, and each line you can depend 

 on us for quality. 



BEAUTIES 



$1.00 to $3.00 per doz. 



Killarney, Richmond, Maryland, 

 Brides and Maids 



Good stock, $5.00 to $6.00 per 100. 

 Long stock, $8.00 per 100. 



Extra long Maryland and Richmond 



$10.00 per 100. 



EASTER LILIES 



$1.50 per dozen. 

 $10.00 per hundred. 



CATTLEYAS 



Extra choice flowers, $7.50 per doz. 



VALLEY 



Fancy $4.00 per hundred. 

 First $3.00 per hundred. 



PEONIES 



Pink and White. 

 Fancy $8.00 per hundred. 

 Good stock $6.00 per hundred. 



DAISIES 



White and Yellow. 

 $1.00 and $1.50 per hundred. 



Yellow Chrysanthemums 



$3.00 per dozen. 



Good flowers, stems 36 inches and 

 over. Will have them during June. 

 Quantity is limited and orders must 

 be placed in advance. The quality 

 of this stock will surprise you. 



TheLeoNiesseoCo. 



Wholesale Florists 



1209 Arch Street 



PHILADELPHIA 



Open from 7 a. m. to 8 p. m. 



For June Parties 



The first week in June is apt to be one of the liyeliest weeks on 

 the social calendar. You will want lots of flowers; we will have 

 them ready for you. 



PeonieSy splendid stock in all colors. 



Beauties (new crop), Kaiserins and our famous Mrs* 

 Jardlne roses. 



Caster Lilies* always our specialty. 



Fancy long-stemmed Blue CoroflowerSy yery fine; in any 

 quantity. 



Valley, Sweet Peas, Carnations, etc. 



You can depend on our service. 



We want to please you. May we try ? 



W. E. McKISSICK & BROS. 



WHOLBSALB PU>RISTS 



1619-21 Ranstead St., PHILADELPHIA, PA. 



Mention The Review when you write. 



PHUiADELPHIA. 



The Blsing Eastern Market. 



There is much more life in the de- 

 mand for geraniums in bloom than for 

 the blooms to be found in the cut flower 

 market.' The advent of warm weather, 

 the genuine thing, has increased the 

 supply of all kinds of flowers and dimin- 

 ished the demand. The result is a de- 

 cidedly dull market. Carnations are one 

 of the stronger flowers on the list. The 

 demand for really good stock has been 

 excellent on most days, but the warm 

 weather has a demoralizing effect on 

 carnations, causing the buyers to be 

 extremely critical. New crop sweet peas, 

 magnificent stock, some from the frames 

 outdoors, some from late planting in- 

 doors, have completely pushed aside the 

 worn-out denizens of the greenhouses 

 that have done such yeoman service 

 during the season. There is no compari- 

 son between these bright, long-stemmed 

 flowers and the dull, rather watery, 

 short-stemmed stock that marks the last 

 efforts of the tired vines. 



Eoses are extremely plentiful. The 

 authorities generally agree that the 

 medium grade, where the flowers are 

 fine, fare best. Valley has been in ex- 

 cellent demand at prices that average 

 well for the season. Cattleyas are easier, 

 the demand being anticipatory rather 

 than present. Cornflowers are fine and 

 plentiful. There is nothing doing in 

 gardenias. Some excellent lilies are in 

 the market. The quality stimulates the 

 demand. 



Last, but by no means least, come 

 peonies. They are in full crop now. 

 The red of officinalis is most sought; 

 pink and white drag. Although Sat- 

 urday was an excellent day, peonies 

 were seldom asked for. The wholesalers, 

 realizing that the crop is at its height, 

 are having peonies cut for Memorial 

 day. The few days retarding are a sim- 

 ple matter, rather of benefit than of 

 injury to them. 



Indications point to a brisk demand 

 during the next week or ten days. 



The Question of Profit. 



Five years ago one of our brightest 

 business men said that he felt sure 

 flowers would be lower in price in a few 

 years. To prepare for this decrease 

 in price he put all his energy to reduc- 

 ing the cost of production, believing in 

 that way a fair profit on his investment 

 could be maintained. 



Today the wisdom of this course is 

 apparent. The growers who are able to 

 produce their stock at a reduced cost 

 are doing as well as they were then, 

 while the growers whose expenses are 

 as large as they were five years ago 

 find their receipts are smaller than for- 

 merly, owing to the lower average 

 prices. Really fine stock brings as much 

 now as it ever did, occasionally more; 

 but the ordinary grades do not bring 

 as much. The market has become so 

 critical that ordinary stock is rarely 

 accepted at prices better than ordinary. 



The question of increasing profit by 

 a reduction of expenses is one of the 

 most important business problems of the 

 day. Cheap houses, cheap plants, cheap 

 labor are often enormously expensive. 

 Judgment in the kind of houses to build, 

 the kind of plants to grow, the kind of 

 men to grow them, is vital. What mat- 

 ter how hard you work yourself if the 

 houses are unsuitable, the plants in- 

 ferior, the workers' cost less? The re- 

 sults from such an enterprise must be 

 disappointing. 



Consider, on the other hand, the pos- 

 sibilities or a well-run business, large or 

 small, laying stress on the fact that 

 quality must not be sacrificed for 

 economy. 



Founder's Day. 



The birthday of Stephen Girard, May 

 20, was celebrated with fitting honor at 

 Girard College. The horticultural chief, 

 Charles W. Cox, centered his efforts in 

 the chapel and on the tomb of Stephen 

 Girard, in the Corinthian Library and 

 in the grounds lying between that and 

 the south entrance, also in the dining 

 and reception rooms. The ample green- 



