26 



The Weekly Florists^ Review. 



JiXK 2, 1910. 



Niessen's 



News Column 



Flowers 



* • • Por • • • 



June Weddings 



• . > And • • • 



Commencements 



The call is largely for flowers of 

 tlie better quality. You can depend 

 on us for the best that the market 

 affords. We make mention liere 

 of a few items, that very likely will 

 be in demand. 



BEAUTIES 



$1.00 to $3.00 per doz. 



Killarney, Richmond, Maryland, 

 Brides and Maids 



Good stock, $5.00 and $(>.00 per 100 

 Long stock, $8.00 per 100. 



Extra long Maryland land Richmond 



$10.00 per 100. 



VALLEY 



Fancy $4.00 per hundred. 

 First $3.00 per hundred. 



SWEET PEAS 



75c and $1.00 i)er 100 

 We'lhave a|large supply of fancy 

 stock in all colors. Our best grade 

 is exceptionally|fine. 



CATTLEYA8 



$6.00 and $7.50 per doz. 



DAISIES 



Yellow, fine stock. 

 $1.50 per 100. 



PEONIES 



Pink and WTiite. 



Firsts, $5.00 and $6.00 i)er 100. 



Fancies, $8.00 per 100. 



Yellow Chrysanthemams 



$3.00 per dozeiL 



Good flowers, stems 36 inches 

 and over. We have a linuted sup- 

 ply during the montli of June. 

 Orders should be placed a few days 

 in advance. The* quality of tliis 

 stock will surprise you. 



TbeLeoNiesseoCo. 



Wholesale Florists 



1209 Arch Street 



PHILADELPHIA 



Open from -7 a. m. to 8 p. m. 



Eastern Roses 



This is the season when you want the best roses that money can 

 buy; prices are moderate; quality is at a premium. 



We can give yon the finest Kalserin* new crop BeautlcSy 

 Killarney* My Maryland and our popular specialty Mrs* 

 JardinOy flowers that need no apology; their quality is fully up to 

 the beet standard. 



Our other specialties include: — 



Sweet Peas* very fine, all colors. 



Caster LllieSt for which we are headquarters in Philadelphia. 



Blue Cornflower, our exclusive novelty. 



And everything in the market. 



W. E. McKISSICK & BROS. 



WHOLESALE FLORISTS 



1619-21 Ranstead St., PHILADELPHIA, PA. 



Mention The Review when you write. 



FHIIiADELl'HIA. 



The Bising Eastern Market. 



Memorial day brought a most satis- 

 factory business in cut flowers and 

 plants. The weather conditions were 

 favorable, the supph' enormous, much 

 of it good quality, and the demand was 

 large. The general opinion is that the 

 volume of business exceeded that of 

 any previous year. Prices were lower, 

 but the satisfaction to the retailers and 

 to the general public was much greater 

 than usual. Roses, carnations and 

 peonies formed the bulk of the supply. 

 The buying was limited to these flow- 

 ers, comparatively few of other kinds 

 being used. Fowering shrubbery, often 

 so important a factor for Memorial day, 

 was neglected this year, possibly be- 

 cause everybody had his own. 



The crop of peonies was timed to a 

 day, good judges estimating that fully 

 seventy-five per cent of the local crop 

 was ready. The ruling price for good 

 peonies was $40 per thousand, selected 

 stock, and smaller quantities going from 

 this price up to $10 per hundred for 

 fancy whites. Something like two- 

 thirds of the flowers were white, while 

 nearly one-third was distributed through 

 the various shades of pink; only five 

 per cent were red. White sold well, 

 probably better than colors, when the 

 quantity is considered. 



Carnations, unlike peonies, were 

 wanted in colors, a large proportion of 

 poor white being left over. Owing 

 probably to the immense crop of 

 peonies, the price on carnations was 

 lower than last season. The ruling price 

 was $40 per thousand for the best. A 

 few fancy lots brought $50 ; select stock 

 from $25 to $30. 



Roses were also more popular in 

 colors than in white, the buyers of 

 white roses being able to get better 

 value in consequence, and here, too, a 

 lot of poor stock was left over. Beauties 

 were firm in price and in good demand, 

 but stock was limited. The other roses 

 were most favored in the medium 

 grades, buyers ordering in lots of from 



200 to 500 in "your selection," getting 

 thereby good value and indicating a 

 desire for stock that could be used in 

 mixed bsncTies. There were, however, 

 many fine orders, especially from the 

 south, for choice lots of roses in named 

 varieties. 



Of the other flowers, it may be 

 briefly said that the demand for valley 

 and for sweet peas was traceable to 

 weddings and commencements, while 

 orchids were in slight favor. Cornflow- 

 ers were popular, but Easter lilies suf- 

 fered badly from the lavish supply of 

 white peonies. 



Summing up, the excellence of the 

 Memorial day business is due largely 

 to the fact that the small producers 

 — the retail growers, so to speak — had 

 a good supply of good stock that en- 

 couraged business. The shipping de- 

 mand was excellent. The call from the 

 suburban and cemetery florists was also 

 good. The demand from the center of 

 the city was only moderate. 



The last day of May and first day of 

 June have brought great floral activ- 

 ity. The Devon horse show, the school 

 and college commencements and the 

 first weddings caused the social wheel 

 to revolve with extraordinary rapidity. 

 Everything good in flowers is wanted. 

 Beauties, Killarney, catileyas, sweet 

 peas and valley are all prime favorites 

 where there is quality. 



The Spring of Nineteen-Ten. 



The three spring months, from March 

 1 to May 31, have been eventful in the 

 business history of flowers. It is ad- 

 mitted that the love of plants and flow- 

 ers is growing. While the spring has 

 been one of the most eventful in the 

 history of our business, it has been by 

 no means an unmixed success. March 

 opened badly. The trolleymen's strike 

 and unsettled business conditions 

 proved disastrous. Prices were low and 

 irregular, with no life in the demand. 

 Easter brought an improvement. The 

 ideal weather for a whole week before 

 that day stimulated business as it has 

 rarely been encouraged. The supply 

 was in every way worthy of this great 



