Junk 9, 1910. 



The Weekly Florists' Review* 



I THE RETAIL 



FLORIST 



.'♦^.«^. ''yr»>''yr»>'-yr»)''yf»)''yf»)'fec»N'fer»!)'fer»i'^f»!)'fef»), 



THE WEDDING BOUQUETS. 



They Mean More Than Money. 



June is the wedding month. While it 

 brings the retail florist one of the 

 busiest and most profitable periods of 

 the year, it also makes its greatest tax 

 upon his artistic abilities. There is no 

 work of the retail florist subject to such 

 sharp criticism as the bouquets he 

 makes for his weddings, and the deco- 

 rations for these occasions. Whatever 

 else may be forgiven, the bride will not 

 overlook shortcomings in her wedding 

 flowers. The larger the wedding, the 

 more critical the inspection the florist's 

 work must undergo. Slovenly work at 

 such a time will defeat all hope of 

 developing a high-class trade; but, on 

 the other hand, really good work for 

 the weddings will prove one of the 

 easiest of stepping stones to high-class 

 patronage — there is no surer means for 

 establishing a reputation for first-class 

 work. 



Some Good Examples. 



In this issue of The Eeview there are 

 a number of illustrations of wedding 

 bouquets. These are all the work of 

 R. Irving Gresham, of the C. A. Dahl 

 Co., Atlanta, Ga. Two of the bouquets 

 are made by combining orchids with 

 lily of the valley. In one case highly- 

 colored cattleyas are used with lily of 

 the valley about them and knotted in 

 the shower. The bouquet is edged with 

 Farleyense. This bouquet sometimes is 

 carried by the maid of honor, while the 

 bride carries the combination of white 

 orchids and valley shown in the other 

 illustration. Another of the illustrations 

 s^hows the conventional type of bouquet, 

 Jiade entirely of lily of the valley, with 

 a shower. As in the orchid bouquet, 

 t'le edging is with Farleyense fern. 



One of the illustrations shows a 

 bridesmaid's bouquet that Mr. Gresham 

 c 'lis his rainbow bouquet and which is 

 p ipular for the so-called rainbow wed- 

 (ing. The one illustrated was made 

 ^' ith a center of violets, bordered with 

 ) 'y of the valley, but the bouquet also 

 i" effectively made with the center 

 f ther of yellow, pink or red rosebuds. 

 li also may be made with sweet peas 

 i: stead of valley. 



Still another of the illustrations 

 '^ ows a bride's bouquet made of white 

 ' ses, a little Sprengeri and Farleyense 

 ' rn, tied with a heavy, wide, white rib- 

 bon. This style of bouquet also is 

 < equently used for bridesmaids, pink, 

 .''ollow or occasionally red roses being 

 'Substituted for the white. Carnation 

 bouquets are made up and used exactly 

 •'9 in the case of the rose bouquet, the 

 special considerations for each wedding 

 determining the number of flowers to be 

 wsed and the size of the bouquet. 



These are examples of the better class 

 •^f wedding bouquets and are deserving 

 •^f careful study at the hands of any- 

 one who wishes to improve his wedding 



work. So good were these bouquets 

 considered that some of them recently 

 were illustrated in the Ladies' Home 

 Journal, where they came conspicuously 

 to the attention of a good many girls 

 who will be brides this month. 



ART IN MASSIVE DESIGNING. 



Some Necessary Definitions. 



In order to be exact and understand 

 each other, let us define the words in 

 our title. Before taking some other 

 authority for a definition (let that au- 

 thority be the highest ever), one's own 

 definition often crystallizes the thought 

 and helps to grasp the authoritative 

 definition, and so, before consulting 

 Webster, we might formulate a simple 

 definition of our own, something like 

 this: Art is the creation or execution 

 of a mental conception. 



Taking the term as it applies in 

 various lines, in a literary way, in a 

 musical way, or in painting, as well as 



Bride's Bouquet of dttleyas and Valley. 



Walnut, HI.— Mrs. M. Odell is 

 strongly in favor of giving the fathers 

 as high honor as the mothers, by cele- 

 brating a Fathers' day, and she sug- 

 gests the daisy as an appropriate flower 

 for the occasion. 



in our little corner of the vinej'ard, let 

 us see how the application may be 

 made. In the creation of characters, 

 which is the higher type of character 

 writing — the author who reproduces 

 most accurately an existing person, or 



